1. HCL AchieversLeague
Campaign Details/Executive Summary
1. Annual AwardCeremony&RewardandRecognitionProgramforthe HCL Employees.
2. The agency hasbeenexecutingthiseventflawlesslyeveryyearsince 2011 till the
currentyear
3. The eventisorganizedinDelhi,Bangalore,Chennai,Mumbai,Kolkata,Hyderabad,
Coimbatore,Madurai,Pune &Lucknow.
4. The program included3Segmentsi.e ActivationinCampus,ConventionforHigherRank
Awardsand Ceremonyforall others.
Brief
1. The objective istokeepthe employeesmotivatedandinspiredbycelebratingtheirsuccessandhard
workusinginnovationeveryyearintermsof technology,fantasticdesigns,flamboyantstage setupand
energeticentertainment
2. Engagementactivitiesto keepthe customersengagedandconnectedwiththe event.
3. Interactingwiththe TG DIGITALLY andusingthe BEST OFTECHNOLOGY fora greatexperience.
4. Highlyinteractive andfunorientedsessionsbythe Emcee.
5. Designingthe whole eventintoPRE EVENTEngagementandMAIN EVENT Ceremony.
Concept:
1. 1. The ideaof Rewardand RecognitionProgramistoFelicitate the Employeeswhohave done
great andoutperformedthemselves.
2. 2. CuratingOne and Onlyeventwhichincludesthe Pre EventInteractiveSessions insidethe
Campusto create Hype and get maximumfootfall.
3. 3. Using the Most Innovative Digital TechnologyActivitiestoengage the crowd.
4. 4. Installationof Life Size 3DCutoutof the LOGO to Drive the Crowdtowardsthe Activations.
5. 5. Taking the Same ExcitementLeveltothe Main Eventandrewardthe AwardeeswithUtmost
Pride andRespect
6. 6. Taking the Audience toanExperiential Journeybyintroducingthe mostinnovative and
engagingtechnologyeverytime.
7. 7. Showcasingthe bestof EntertainmentTalent andmake ita memorable eveningforeveryone.
Execution:
2. 1. 10 Citiestobe Executedin20 Days with3 Day eventat3 Metro Cities.
2. Coveringthe CitiesDelhi,Bangalore,Chennai,Hyderabad,Madurai,Coimbatore,Lucknow,
Mumbai,Pune & Kolkata.
3. Planningthe Timelines,Travel,SetupTimelines,VendorManagement,TechnologyUse,
ActivationTimelinesforall the Cities.
4. Multiple presentationswere designedtofinallyreachthe Bestoutputonground.
5. Multiple Recee done of the CampusandHotelsto avoidany confusionsduringthe Setup.
6. Installationof 3D CutoutLogo at All 3 Big Campus.
7. 6 Innovative Digital TechnologyActivitieswerepersonalisedanddesignedexclusivelyforthis
event.
8. Followedbythe ConventionCeremonywhere we hadHydraulicTrophyVendingMachine.
9. Digital Registrationonthe spotwithPrintedTagsandPerforatedPrints.
10. Tags to be usedat the Eventat variouspoints.
11. All thisfollowedbythe MainCeremonywhere we hadTouchscreenRegistrationBooths,
each havinga PrintertoPrintQR Code Tags.
12. A software designedtogetthe personalisedNAMETagsprintedonthe Spot.Each Tag had
perforatedTagswhichwere givenaheadtocollectTrophies,Giftsetc.
13. Installationof NewspaperPhotobooth,DigitalPhotobooth,TrophyDispensers,OnStage
TrophyCollection,SuperEnergeticDance Performance andDhol Act.
14. Hundredsof Trophiesdistributedwithoutasingle flaw andglitchthroughout.
Results
1. 18 ActivationStalls,10AwardCeremonies,3Conventions in20Days
2. 10 CITIES:DELHI, BANGALORE,CHENNAI,HYDERABAD,PUNE,MUMBAI, MADURAI, COIMBATORE,
KOLKATA & LUCKNOW
3. Attendedbymore than16000 employees&familymembers.
4. More than 4000 Trophiesdistributedall across
5. 15 AwardSessionsin10 Cities
6. 20+ Innovative DigitalTechnologyActivities
7. HIGHLY DIGITALLY AMPLIFIED
8. VERY HIGH ON ENGAGEMENT ANDCROWD INTERACTION
9. COVERED ALL DEMOGRAPHIC ZONEOF INDIA
