Презентация 1.13 - Солнечно-водородное электроснабжение жилого комплекса в Та...Павел Ефимов
Немецкий разработчик альтернативных систем электроснабжения Sebastian-Justus Schmidt в настоящее время проводит эксперимент в Таиланде, где основанная им компания CNX Construction возвела жилой комплекс Phi Suea, в котором впервые в мире применена гибридная система, использующая солнечную энергию и водород, для полностью автономного электроснабжения комплекса.
Презентация 1.16 - Новый оздоровительный эко-курорт Шри-ЛанкиПавел Ефимов
Английский фотограф Rob Drummond и его жена инструктор по йоге Lara Baumann вместе создали оздоровительный эко-курорт на острове посреди самого большого озера Шри-Ланки Коггала. До острова тишины и уединения можно добраться только вплавь, переправившись на лодке.
Landelijke Ronde Tafels voor Smart MobilityRondeTafels
De Landelijke Ronde Tafels voor Smart Mobility zijn ontmoetingsplekken waar industrie, kennisinstellingen en overheden samen komen om smart mobility sneller en grootschaliger tot ontwikkeling te brengen in Nederland.
Er zijn vijf Landelijke Ronde Tafels voor Smart Mobility (thema´s): Architectuur & Interoperabiliteit, Juridische Aspecten, Gedrag, Effecten. De agenda wordt per Ronde Tafel bepaald door enerzijds actuele issues uit lopende projecten, anderzijds door projectoverstijgende en internationale ontwikkelingen, die ook invloed hebben.
Resonate revealed the impact that values and health behaviors have on adherence and proactivity – including the differing effects on self-sufferers vs. caregivers.
Examining factors such as trust, comfort, and communication with physicians, health literacy, and demographics, Resonate makes sense of the data to help tailor strategy and messaging to connect with audiences.
Marketing hospice and palliative care requires an in-depth understanding of the field and marketing techniques to best position your organization for long-term success.
Description of the ELITE Program based on four pillers: 1. the prescriber insight - 2. the brand preference mix - 3. the the high impact interactions - 4. Job passion
2022's Top 5 Healthcare Content Marketing Strategies | BraveLabs.pdfBrave Labs
Content marketing is a wonderful way for you to market your medical practice while getting the highest ROI possible. Not sure where to start from? Learn these 5 content marketing strategies to boost your practice. https://thebravelabs.com/blog/boost-your-healthcare-content-marketing-with-these-5-strategies/
PRACTICE
5
Mental Health Diagnosis in
Social Work: The Case
of Miranda
Miranda is a 35-year-old, Scottish female who sought counseling
for increased feelings of depression and anxiety. Her symptoms
include constant worry, difficulty sleeping, irritability, increased
appetite, unexplained episodes of panic, feelings of guilt and
worthlessness, and feelings of low self-esteem. She denied any
suicidal/homicidal ideation but verbalized feelings of wanting to be
dead. She maintained these thoughts were fleeting and inconsis-
tent. She reported an increase in alcohol consumption, although
clarified it was only when she felt anxious. She denied any black-
outs or reckless/illegal behavior while drinking. She denied any
other drug use.
Miranda works in the fashion industry and reported that she is
very well liked by her peers and clientele. She is regularly chosen
to train other staff members and comanage the store. However,
she is often given a heavier workload to compensate for coworkers
who are unable to perform at the expected level of her employer.
Miranda stated that she has trouble saying no and feels increas-
ingly irritable and frustrated with her increased workload.
Miranda has been married to her husband for 3 years, and they
have no children. She reported that both her mother and father
have a history of mental illness. Miranda’s parents are divorced,
and when they separated, Miranda chose to live with her mother.
Miranda’s mother remarried a man she described as “vicious and
verbally abusive.” Miranda stated that her stepfather called her
names and told her that she was worthless. She said he made
her believe that she was sick with chronic health issues and many
times forced her to take medicine that was either unnecessary
or not prescribed by a doctor. Eventually he asked Miranda to
leave her mother’s home. Miranda stated that her mother was
well aware of her stepfather’s behavior but chose not to intervene,
stating, “He is a sick man. Just do what he says.” She denied any
physical or sexual abuse in the home.
SOCIAL WORK CASE STUDIES: CONCENTRATION YEAR
6
In order to treat Miranda’s symptoms, we first addressed the
need for medication, and I provided a referral to a psychiatrist. The
psychiatrist diagnosed her with panic disorder and major depres-
sive disorder and prescribed appropriate medications to assist her
with her symptoms. Miranda and I began weekly sessions to focus
on managing her boundaries both at work and with her family.
We discussed her behavior around boundary setting as well as
the possibility of enlisting her husband as a support person to
encourage and promote healthy boundaries. We also discussed
unresolved issues from her childhood. This approach enabled
Miranda to gain insight into the self and how her maltreatment as
a child affected her functioning in the present time. This insight
enabled Miranda to validate her feelings of anger, frustration, and
sadness abo.
Dispensing Lab Developing Therapeutic Communication Skillsdunerafael
My answers to Developing Therapeutic Communication Skills
Dispensing Lab Manual prepared by Ms. Donnah Nahial, RPh
University of the Immaculate Conception
Father Selga Street, Davao City
Self disclosure in addiction counseling: To tell or not to tell?wrule1154
This is also an NYS OASAS approved continuing education course for renewal certification.
More info and online course catalog at: https://imustnotuse.com
Презентация 1.13 - Солнечно-водородное электроснабжение жилого комплекса в Та...Павел Ефимов
Немецкий разработчик альтернативных систем электроснабжения Sebastian-Justus Schmidt в настоящее время проводит эксперимент в Таиланде, где основанная им компания CNX Construction возвела жилой комплекс Phi Suea, в котором впервые в мире применена гибридная система, использующая солнечную энергию и водород, для полностью автономного электроснабжения комплекса.
Презентация 1.16 - Новый оздоровительный эко-курорт Шри-ЛанкиПавел Ефимов
Английский фотограф Rob Drummond и его жена инструктор по йоге Lara Baumann вместе создали оздоровительный эко-курорт на острове посреди самого большого озера Шри-Ланки Коггала. До острова тишины и уединения можно добраться только вплавь, переправившись на лодке.
Landelijke Ronde Tafels voor Smart MobilityRondeTafels
De Landelijke Ronde Tafels voor Smart Mobility zijn ontmoetingsplekken waar industrie, kennisinstellingen en overheden samen komen om smart mobility sneller en grootschaliger tot ontwikkeling te brengen in Nederland.
Er zijn vijf Landelijke Ronde Tafels voor Smart Mobility (thema´s): Architectuur & Interoperabiliteit, Juridische Aspecten, Gedrag, Effecten. De agenda wordt per Ronde Tafel bepaald door enerzijds actuele issues uit lopende projecten, anderzijds door projectoverstijgende en internationale ontwikkelingen, die ook invloed hebben.
Resonate revealed the impact that values and health behaviors have on adherence and proactivity – including the differing effects on self-sufferers vs. caregivers.
Examining factors such as trust, comfort, and communication with physicians, health literacy, and demographics, Resonate makes sense of the data to help tailor strategy and messaging to connect with audiences.
Marketing hospice and palliative care requires an in-depth understanding of the field and marketing techniques to best position your organization for long-term success.
Description of the ELITE Program based on four pillers: 1. the prescriber insight - 2. the brand preference mix - 3. the the high impact interactions - 4. Job passion
2022's Top 5 Healthcare Content Marketing Strategies | BraveLabs.pdfBrave Labs
Content marketing is a wonderful way for you to market your medical practice while getting the highest ROI possible. Not sure where to start from? Learn these 5 content marketing strategies to boost your practice. https://thebravelabs.com/blog/boost-your-healthcare-content-marketing-with-these-5-strategies/
PRACTICE
5
Mental Health Diagnosis in
Social Work: The Case
of Miranda
Miranda is a 35-year-old, Scottish female who sought counseling
for increased feelings of depression and anxiety. Her symptoms
include constant worry, difficulty sleeping, irritability, increased
appetite, unexplained episodes of panic, feelings of guilt and
worthlessness, and feelings of low self-esteem. She denied any
suicidal/homicidal ideation but verbalized feelings of wanting to be
dead. She maintained these thoughts were fleeting and inconsis-
tent. She reported an increase in alcohol consumption, although
clarified it was only when she felt anxious. She denied any black-
outs or reckless/illegal behavior while drinking. She denied any
other drug use.
Miranda works in the fashion industry and reported that she is
very well liked by her peers and clientele. She is regularly chosen
to train other staff members and comanage the store. However,
she is often given a heavier workload to compensate for coworkers
who are unable to perform at the expected level of her employer.
Miranda stated that she has trouble saying no and feels increas-
ingly irritable and frustrated with her increased workload.
Miranda has been married to her husband for 3 years, and they
have no children. She reported that both her mother and father
have a history of mental illness. Miranda’s parents are divorced,
and when they separated, Miranda chose to live with her mother.
Miranda’s mother remarried a man she described as “vicious and
verbally abusive.” Miranda stated that her stepfather called her
names and told her that she was worthless. She said he made
her believe that she was sick with chronic health issues and many
times forced her to take medicine that was either unnecessary
or not prescribed by a doctor. Eventually he asked Miranda to
leave her mother’s home. Miranda stated that her mother was
well aware of her stepfather’s behavior but chose not to intervene,
stating, “He is a sick man. Just do what he says.” She denied any
physical or sexual abuse in the home.
SOCIAL WORK CASE STUDIES: CONCENTRATION YEAR
6
In order to treat Miranda’s symptoms, we first addressed the
need for medication, and I provided a referral to a psychiatrist. The
psychiatrist diagnosed her with panic disorder and major depres-
sive disorder and prescribed appropriate medications to assist her
with her symptoms. Miranda and I began weekly sessions to focus
on managing her boundaries both at work and with her family.
We discussed her behavior around boundary setting as well as
the possibility of enlisting her husband as a support person to
encourage and promote healthy boundaries. We also discussed
unresolved issues from her childhood. This approach enabled
Miranda to gain insight into the self and how her maltreatment as
a child affected her functioning in the present time. This insight
enabled Miranda to validate her feelings of anger, frustration, and
sadness abo.
Dispensing Lab Developing Therapeutic Communication Skillsdunerafael
My answers to Developing Therapeutic Communication Skills
Dispensing Lab Manual prepared by Ms. Donnah Nahial, RPh
University of the Immaculate Conception
Father Selga Street, Davao City
Self disclosure in addiction counseling: To tell or not to tell?wrule1154
This is also an NYS OASAS approved continuing education course for renewal certification.
More info and online course catalog at: https://imustnotuse.com
Strategies and Tactics to Leverage Social and Digital Media in Clinical Rese...Inspire
Inspire CEO Brian Loew presents "Strategies and Tactics to Leverage Social and Digital Media in Clinical Research," at the 2014 conference of the Drug Information Association (DIA) in San Diego, CA.
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
Follow us on: Pinterest
Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Collaborating for Trust:Pharma, Patient Organizations, & Social Media
1. TAI SPARGO
National Organization for Rare Disorders
CLARISSA TRUJILLO
Lundbeck
EILEEN O’BRIEN, MS
Siren Interactive
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
2. Collaborating for Trust:
Pharma, Patient Organizations,
& Social Media
Eileen O’Brien
Director of Search & Innovation, Siren Interactive
Tai Spargo
Special Projects Coordinator, NORD
Clarisssa Trujillo
Manager, Communications, Lundbeck
09.28.2010
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
3. How To Influence The Conversation
Add value
o Shareworthy content
Be trusted
3
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
5. Rare Disease Patient Insights
5
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
6. Insight 1:
Patients with Rare Disorders feel alone and isolated.
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
7. Insight 2:
They seek a connection with others like them.
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
8. Insight 3:
They are primary drivers of diagnosis and treatment.
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
9. Insight 4:
They use the internet to educate and support each other
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
10. Insight 5:
They want pharma to participate
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
12. Principles to Create Shareworthy Content
Listen and Learn
Orient Around Your Patient’s Journey
Educate — Don’t Sell
Measure and Analyze
12
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
13. The Situation
Goal: Attract more targeted patient visits to unbranded disease education
website for Primary Immune Deficiency
13
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
14. Listen and Learn
Key Insight: Online intelligence review found patients don’t identify
with general term ‘primary immune deficiency’, but instead with specific
type of PI:
Common Variable Immune Deficiency (CVID)
Wiskott Aldrich Syndrome (WAS)
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
15. Orient Around Your Patients Journey
15
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
16. Educate – Don’t Sell
Solution:
Optimize content on the site
around terms that are
relevant to PI patients
searching for disease info
16
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
17. Measure & Analyze
Result:
Upon launch of new content
and search campaign
200% lift in traffic to the site
30% increase in registrations
for updates
4 times more traffic for
pages with CVID language
17
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
19. Pharma’s Reputation
Source: Epsilon, A Prescription for Customer Engagement, March 2010
N=1,350 U.S. consumers
19
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
20. Who Do Patients Trust?
Source: Epsilon, A Prescription for Customer Engagement, March 2010
20
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
21. Trust Agents
A trust agent is a person
with online influence,
strong relationships and
a trusted reputation
In the online health space
there are organizations who
are considered trust agents
21
Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
22. Find The Trust Agent
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Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
23. Partner Enables Message Sharing
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Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies
24. Participate In The Conversation
Key Success Factors:
Provide value
Consider partnering with a Trust Agent
Benefit:
Influence the conversation and the relationship
with your brand
Remember:
It’s not about you – it’s about the patient
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Proprietary and Confidential Relationship Marketing Experts for Rare Disorder Therapies