NYSTC Spring Symposium 2016 - PR for Teacher Centers
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A workshop on how Teacher Centers can leverage social media to better market, promote, and celebrate the work they do.
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NYSTC Spring Symposium 2016 - PR for Teacher Centers
- 1. PR for your TC NYSTC 2016 SPRING SYMPOSIUM 2016
- 2. #FORTORANGE5 Everyone in this room @mr_casal
- 3. #FortOrange5 WHO AM I…? ▸ Chris Casal purveyor of geekery Scarsdale Public Schools @mr_casal & @HeathcoteTech about.me/mrcasal
- 5. #FortOrange5 @HEATHCOTESCHOOL ▸ Twitter is but an entry point We Tweet, Vine, Instagram… ▸ Social media for a transparent & engaged learning community
- 6. #FortOrange5 #PURPOSE ▸ Post to the platform or your choice: “I’m leveraging social media to give my TC some PR.” #FortOrange5”
- 7. TEACHERS ARE THE SOCIAL MEDIA AMBASSADORS OF YOUR CENTERS… @mr_casal #FortOrange5
- 8. #FortOrange5 WHY TWITTER? ▸ Twitter new to most/all ▸ sometimes it’s easier to teach a new thing than a familiar thing in a new way ▸ Easy to keep “personal” and “professional” separate ▸ most teacher don’t have a “personal” account ▸ It’s a quick, easy to use broadcast platform not requiring viewers to have an account ▸ Single sign-on access to other services
- 9. #FortOrange5 YOUR SOCIAL MEDIA GOAL ▸ Give constituents a glimpse inside ▸ Be transparent ▸ Share successes ▸ Engage & connect with, and beyond, your community
- 10. #FortOrange5 ROADMAP ▸ Pick a platform(s) ▸ be consistent ▸ build your brand ▸ Be flexible and adventurous ▸ Support & encourage engagement ▸ Share
- 11. TWITTER IS DEAD. LONG LIVE TWITTER… http://www.tippingpointlabs.com/twitter-is-dead-long-live-twitter/ #FortOrange5
- 12. A hashtag is a type of label or metadata tag used on social network and microblogging services which make it easier for users to find messages with a specific theme or content Wikipedia http://benmartin.pro/the-history-of-hashtags-infographic/
- 14. #FortOrange5 TIE YOUR PLATFORMS TOGETHER ▸ Hootsuite ▸ IFTTT ▸ Buffer
- 15. … EASIER FOR USERS TO FIND MESSAGES WITH A SPECIFIC THEME OR CONTENT… #purpose #FortOrange5
- 16. #FortOrange5 #PURPOSE City Councilman tweeting appreciation for PTA - the full community, beyond just the “school community” YOU NEVER KNOW WHO'S LOOKING TO GET INVOLVED
- 20. #FortOrange5 #HASHTAG PLATFORMS ▸ TagBoard.com ▸ storify.com ▸ TwitterFall.com ▸ RebelMouse.com ▸ VisibleTweets.com
- 21. #FortOrange5 SOCIAL MEDIA IS ▸ no longer solely “social” ▸ no longer solely “media” ▸ not a threat ▸ not inherently negative
- 22. #FortOrange5 SOCIAL MEDIA IS ▸ voice ▸ access ▸ information ▸ curated ▸ trusted YOUR* VOICE TO THE WORLD * students, teachers, parents, communities
- 23. #FortOrange5 YOUR PR IS #STANDARD ▸ Teach good citizenship by being a good citizen ▸ Modeling positive use promotes positive use ▸ Danielsen ▸ 1a, 2b, 3b, 3d, 4a, 4c, 4d, 4e, 4f ▸ Library/Media Specialists ▸ CCSS ▸ W.5.1, W.5.2, W.5.4, W. 5.5, W.5.6, W.5.10, SL.5.1, SL.5.2, SL.5.5, L.5.1-6
- 24. USE THE POWER OF SOCIAL MEDIA TO PUT YOUR TEACHER CENTER ON THE WORLD STAGE AS A POSITIVE EXAMPLE OF CREATIVITY & COLLABORATION. PROMOTE YOUR AWESOME! @mr_casal #FortOrange5
- 25. SOCIAL MEDIA IS YOUR VOICE. IT IS YOUR CALLING CARD. IT IS YOUR BEST FOOT FORWARD. IT IS YOUR PR FOR THE WORLD...
- 26. GO FORTH & SHARE! THANK YOU!
- 28. #FortOrange5 #EDUCATION ▸ Popular edu hashtags via November Learning ▸ Educational hashtags via Cybraryman ▸ Complete Guide to Hashtags for Education via Teachthought ▸ Hashtags, Twitter Chats & TweetDeck for Education via TheEduBlogger
- 29. #FortOrange5 RELATED ARTICLES ▸ Fear is not an option when it comes to social media in schools ▸ Twitter @HeathcoteSchool - embracing social media & addressing concerns ▸ Don’t blame social media if students are distracted ▸ Why tweet in Kindergarten? Ask @mariacamastro ▸ We tweet @PS10Brooklyn. A Lot ▸ Social media in our K-5 school
- 30. #FortOrange5 CONTACT Chris Casal ▸ @mr_casal & @HeathcoteTech ▸ about.me/mrcasal ▸ slideshare.net/mr_casal ▸ thecasalos.blogspot.com ▸ graphite.org/users/mrcasal