Using Social Media in Your Network Marketing Business
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A presentation I gave alongside two Plexus Diamond Ambassadors where we discussed best practices and tips on using social media as a network marketer. While the preso had some specific customization for Plexus Worldwide, the overall tactics and principles have application across the board.
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Using Social Media in Your Network Marketing Business
- 1. The Magic of Social Media #PlexusFreedom
- 2. The Magic of Social Media #PlexusFreedom
- 3. Celeste Gwynn Diamond Ambassador Jenn Hawkins Diamond Ambassador Vincent Orleck Social Media Manager, Plexus Worldwide Inc. Presenters #PlexusFreedom
- 4. Plexus Worldwide: Social Media Channels #PlexusFreedom
- 5. Larger Audience Minimal Time and Effort Non-Invasive #PlexusFreedom The Power of Facebook
- 6. #PlexusFreedom The Power of Facebook
- 9. #PlexusFreedom WHAT and WHEN Should I Post? Personal Posts 2-4X per day, Anytime Business/Health Posts 2-4X per day, Saturdays are optimal
- 10. #PlexusFreedom WHAT Should I Post? Call-to-Action Headline
- 11. #PlexusFreedom WHAT Should I Post? Passion for Plexus!!
- 12. #PlexusFreedom WHEN Should I Post?
- 13. #PlexusFreedom Expanding Your Facebook Audience
- 18. #PlexusFreedom Other Social Media Tools
Editor's Notes
- Facebook Must have, everyone is there, proven lead gen and business builder Twitter Must have, info dissemination, immediate and direct engagement w/anyone or any company with account there Instagram Behind the scenes, fun images, Can be used for biz building as Celeste will attest in a few moments Pinterest 80% female audience there! In the top 3 behind FB/Twitter for users, MOST potential for growth and development of biz building Google+ SEO purposes, functionality (its Google!) YouTube: houses all company vids, 2nd largest search engine (behind Google), video is what people want to see these days, tied in to Google also LinkedIn Gives credibility as a business presence. Business news about company helps to build brand credibility and generates interest. Totally different than other platforms in terms of users and purpose Vine/Snapchat: not used (yet)
- - Expose a larger audience to the products/opportunity with minimal time and effort Posting on Facebook is also very non-invasive vs. making calls and asking for a meeting, etc… (visual aid to show the power of this)
- The Power of Facebook May be hearing that reach has dropped, this refers to organic reach by brand/company pages to their followers, not personal profiles Mobile is where people are accessing platforms like Facebook Over 6 and a half hours spent on Facebook every month(!) by users on their desktop computers 128million active Facebook users in US alone More than one-half of Canadians log onto Facebook at least once per month — that’s 19 million of them. About 14 million of those check their News Feeds daily. And 9.4 million use mobile phones or tablets to surf the social network. Jenn & Celeste Jenn - Stand up if you either heard about Plexus through Facebook and/or at least 75% of your business come from using Facebook (directly or indirectly). Jenn - Expose a larger audience to the products/opportunity with minimal time and effort Celeste -Posting on Facebook is non-invasive vs. making calls and asking for a meeting, etc…
- Nervous about posting? Jenn – I was TERRIFIED to post for the first time, once a week, etc…. Cel - Real friends are happy for you Cel - CAT PICTURES
- Personal/Plexus Balance Jenn – Keep your Facebook page balanced with Plexus posts and personal posts. (50%/50%) Celeste – People still want to see your life. Give your non-Plexus audience a reason to stay friends with you!
- What to Post and Frequency of Posting Celeste - Post 2-4 times a day about Plexus 1. Personal Plexus related testimony or 1 key message 2. Other testimonies 3. Product info 4. Business testimony Jenn - Your own personal testimony packs the most punch to your audience. Don’t have a before and after yet? GET ONE and share it!! Don’t have a before and after because you didn’t have weight to lose? Get a family member or close friend that has visible success and/or find whatever ways you are a Product of the Product (less anxiety, sleeping better, off medications, quit soda habit, pain-free, more energy) and share about it often in different ways! Celeste - Your audience will not see ALL your Facebook posts. Don’t think because you post once that everyone will see it. This is why multiple times should not be perceived as too much. Celeste - Stop caring about what Joe Schmoe will think of you. You went to 2nd grade with Joe and if he isn’t happy for you and your passion then who cares? He isn’t your real friend anyway. Jenn - If you can help one person while annoying two then it is still worth it!! Jenn – Don’t always share – copy and paste for it to seem original!
- Call to Action Posts Celeste - Posts that asks a question to encourage engagement. Celeste - Encourages engagement which will make your posts more “newsworthy” Headline Posts Celeste - People are busy, they won’t stop to read long and wordy posts. Jenn - Keep them short when possible. Don’t mix too many messages. Simple! Jenn - Keep them easy to read/scan. Use bullets when there are multiple key messages in a post. Include Graphics with Post (when applicable) Celeste - More visually appealing. Jenn - People will see graphic and if it interests them then they are more likely to read the text.
- Passion for Plexus Jenn - Safe to assume that since you made the time and financial commitment to be at this Convention…most of you in the audience 100% BELIEVE in the Plexus products. Be secure and confident about these products and the business. Your posture will be conveyed to your audience and duplicated by your team! Celeste - Your posts should reflect that excitement, passion and belief for Plexus (products and the opportunity). If you can’t convey excitement how can you expect your audience to get on board???
- Consistency is KEY Jenn - Lack of consistency will show your audience that you are not committed, you are not excited, that this is just a fleeting fad. Celeste - Consistency will show your audience professionalism, passion and belief in the product. Jenn - Don’t get discouraged when you aren’t getting responses. People ARE watching and you will eventually make a post that will strike a nerve. We still get new people that contact us after watching our posts for over 1 and nearly 2 years of posting! Celeste - Don’t give up. If you give up then you give in and your audience will just be confirmed…”it was just a fad” – Don’t let your Plexus posts be just a fad. Be in for the long haul!
- Expand your Facebook Audience Celeste - Engage people face to face. Meet people, ask questions, be genuine and always try to add them as a Facebook friend to expand your audience. Jenn - Get out there and find ways to meet new people (volunteer, join a club, chat with people you come in contact with) – all of these face to face activities should be expanding your Facebook audience.
- Positivity Celeste - No Complaining, no wining, no foul language Jenn - Our lives aren’t perfect, but we don’t air the ugly stuff on our personal pages. Celeste - When you are a Plexus ambassador using your personal Facebook for Plexus, it is no longer just a personal page it is a business page. Treat it like a business. Be someone that you would want to do business with! Jenn - Be your BEST self. Be someone that others will be drawn to! Celeste - Keep uplifting, positive and encouraging Jenn – Drama KILLS paychecks
- Build Facebook Relationships Celeste - Engage your non-Plexus Facebook friends by liking/commenting on their RECENT posts and writing on their wall. Jenn - Wishing them a Happy Birthday. Paying attention to the Birthdays. Jenn - By engaging them it keeps your posts showing up in their newsfeed. Celeste – Follow-up!! When they like a post, inbox them to see if they have questions – this builds trust and opens the door to a 1 on 1 conversation.
- Teamwork Jenn - Have a network of Plexus ambassador Facebook friends. Jenn - Add validity to each other’s posts by liking the posts and commenting when appropriate. Jenn - This is especially important for people when they first start posting! Celeste - Posting in the beginning is scary and it can put you in a vulnerable spot having teammates and other Plexus ambassadors help to validate what you post is incredibly helpful! One Company. One Team. One Mission. Celeste - The more people we help the higher all over PV is, the higher the pay point value is! The comp plan is structured in a way that we can ALL win by helping each other out!
- Hashtagging Celeste - Twitter, Instagram, Facebook to much lesser extent Celeste - Without hashtag in post, all you’re reaching most of the time is your direct followers Celeste - If you don’t have many followers, you’re basically wasting your time, talking to yourself For example: (Celeste story about #plexusbyceleste and how that specifically drove business for her) Jenn - Allows you to reach a larger audience regardless of how many followers/friends you have Jenn - Hashtagged posts on Instagram and Twitter are proven to be get more interaction and exposure Jenn – Allows you to put some words in BOLD drawing the eye to what the post may be about
- Other Social Media Tools Celeste – How is Instagram and Twitter different than Facebook? Post on Instagram and share it to Facebook and Twitter – 3 birds with one stone! Jenn - Pinterest – primarily a female audience that are online shoppers Celeste – LinkedIn Why not?! Credibility as a business person, but strategy of posting is different, much more minimal. Not a selling tool directly. Recap: Jenn - Post frequently, post consistently even when you don’t think anyone is interested! Celeste - Engage with people, work to develop relationships with people face to face to expand your Facebook audience. Jenn - Always be Positive! Drama Kills Paychecks! Celeste - Use Hashtags
- Teamwork Have a network of Plexus ambassador Facebook friends. Help each other out! Add validity to each other’s posts by liking the posts and commenting when appropriate. This is especially important for people when they first start posting! Posting in the beginning is scary and it can put you in a vulnerable spot having teammates and other Plexus ambassadors help to validate what you post is incredibly helpful! One Company. One Team. One Mission. The more people we reach, the more people we can help health wise the higher all over PV is, the higher the pay point value is! The comp plan is structured in a way that we can ALL win by helping each other out!