The document discusses marketing strategies and product information for Nutella and Galaxy chocolate spreads. It includes their mission statements, SWOT analyses, products and pricing, distribution networks, target audiences, quality measures, key success factors, feedback, and recommendations. The document contains detailed slides on each of these topics for both Nutella and Galaxy.

2.  Slide 3: Mission
 Slide 6: Vision
 Slide 7: SWOT Analysis
 Slide 12: Products Offered & Prices
 Slide 16: Distribution
 Slide 19: Target Group
 Slide 20: Quality
 Slide 23: Success Factors
 Slide 26: Weighting
 Slide 27: Feedback
 Slide 30: Recommendations
Table of Contents

3. Mission

4.  To provide high quality, unique, fresh
products.
 Expand into healthy spreads market.
 Increase community participation.
 Provide consumers with a healthier
alternative.
 Providing consumers with an ideally perfect
start to their day.
Nutella

5.  Provide retailers with brands that offer
consumers quality products at superior values.
 Maintain hands-on relationships with trusted
retailers, manufacturers and licensee partners.
 Supplying new products with creative
advertising and promotions .
 Chocolate is about the whole experience. It has
a luxury yet sensual feel towards it. They want
consumers to feel that.
Galaxy

6. Vision
Nutella
Focuses on
international
development,
without losing sight
of its relationship
with local
communities.
Galaxy
To provide a
benchmark for
delivering an
exceptional taste
and experience with
chocolate
worldwide.

7. SWOT Analysis

8. Nutella :
A popular, branded chocolate hazelnut spread
A trusted brand which is available in various types
of packaging
Tasty, nutritious and healthy
Present in more than 75 countries
Good branding and advertising across the world
Strengths
Galaxy:
Galaxy Milk Chocolate is known for its smooth, rich,
creamy taste.

9. Weaknesses
Nutella :
Limited advertising and penetration in
emerging economies.
Suspicions about its health effects leading to
loss of trust.
Galaxy:
It is very high in sugar
It is also very fattening.

10. Opportunities
Nutella :
Different flavors like combination of nuts
and chocolate
Increase in disposable income in developing
countries
Galaxy:
Galaxy company was acquired by Mars

11. Threats
Nutella :
Galaxy:
Cadbury's Dairy Milk are a potential threat to
Galaxy as the also specialize in smooth tasting
milk chocolate for a cheaper price.
 Change in perception of the consumers around the
world following the recent lawsuit
 Some families may not like chocolate for breakfast
 Risk of imitation by local companies in some of the
countries like India and China

12. Products Offered & Prices
Nutella
Size Price
15 g 1.25 AED
180 g 8.00 AED
200 g 11.00 AED
400 g 17.00 AED
750 g 27.25 AED
1 Kg 43.00 AED
12 x 15g portion bag 15.00 AED

13. Galaxy (Types)
Smooth milk
Caramel
Dark Chocolate
Crispy
Honey comb crisp
Nut crunch
FruitNut
Hazelnut
* Cookie
crumble
* Bubbles
* Counters
* Minstrels
* Bites
* Ripple
* Vanilla Heart

14. Sizes & prices
Size Price
25 g 1.75 AED
36 g BLOCK 2.50 AED
43 g BAR 2.50 AED
48 g TWIN 2.50 AED
54.6 g 5.25 AED
24 x 48 g 54.50 AED

15. Other products offered
Type Size Price
Cake (caramel,
vanilla, chocolate,
hazelnut)
5 x 30 g 11.00 AED
Ice-cream 110 mL 5.25 AED
Chocolate Milk
Drink
310 mL 7.00 AED
Jewels 200 g
650 g
900 g
1400 g
20.50 AED
52.75 AED
64.75 AED
92.00 AED

16. Distribution

17.  Available in over seventy-
five countries and continues
its expansion.
• Austria
• Belgium
• Croatia
• Czech Republic
• Denmark
• France
• Germany
• Greece
• Hungary
• Ireland
• Italy
• Luxembourg
• Monaco
• Netherlands
• Poland
• Portugal
• Romania
• Russian Federation
• Slovakia
• Spain
Nutella
• Sweden
• Switzerland
• Turkey
• Ukraine
• United Kingdom
• Argentina
• Brazil
• Canada
• Colombia
• Ecuador
• Mexico
• Puerto Rico
• United States
• China
• Hong Kong
• India
• Japan
• Korea, Republic of
• Singapore
• Sri Lanka
• Taiwan
• United Arab Emirates
• Australia
• New Zealand
• Cameroon
• South Africa

18. International presence in more than
74 countries.
Headquartered in New Jersey, U.S.
Branched out across 21 countries
(some of them include Australia, New
Zealand, China, France, GCC (Gulf
Cooperation Council) headquartered
in Dubai, UAE, Germany, Mexico,
Poland, Russia, United Kingdom
,United States )
Galaxy

19. Target Group
Nutella
Children and
teenagers
(middle and
high income
group)
Galaxy
Everyone who
loves chocolate
Women
between the
ages of 25 and
45

20. Quality

21.  Free of artificial colors and preservatives
 Procedures are applied in order to preserve
the organoleptic and nutritional
characteristics of the raw materials.
 950 collaborators
 18 500 employees world-wide
 150 corporate executives
 16 factories in the world
 35 commercial establishments worldwide
Nutella

22.  Made with 100% pure cocoa butter
 Use in-house scientific knowledge and
partnerships with academic and other research
organizations to:-
-boost supplies of sustainable raw materials
-develop strategies for making our operations
more sustainable
-to improve the nutritional profile of our
products
Galaxy

23. Success Factors

24.  Marketing And Advertising
-The Price
Quickly became a success which is why Ferrero had been able to fix it's price.
-The Politic Of The Product
It’s a mix of traditions and modernity. Don’t try to make Nutella evolve
because what the clients like in Nutella is it's original taste and texture.
-The Politic Of Communication
The adverts insist on the nutritive advantages of Nutella and on the energy it
provides.
 Globalization
Ferrero is an international industrial group present the world over with a total
revenue of over €5 million and around 16,000 employees.
It has 15 production facilities, of which 11 abroad, and 31 offices in the five
continents.
 Status of the company
40% of their colleagues have been working with Ferrero France SA for more
than 15 years.
Ferrero France obtained the label "BEST WORKPLACES" given by the
"Institute Great Place to Work".
Nutella

25.  Innovation: Galaxy has been able to
survive and grow in an ever-changing
market because of its ability to
systematically innovate and deliver new
products.
 Marketing: Galaxy is seen as one of the
founding fathers of the modern day
marketing model. They were among the
pioneers of advertising techniques and
styles used to capture an audience.
Galaxy

26. Nutella
Success Factor Weighting
Price 10%
Product 25%
Communication 5%
Globalization 30%
Status of the Company 30%
Weighting
Galaxy
Success Factor Weighting
Innovation 80%
Marketing 20%

27. Feedback

28. Ferrero's missed opportunity
 This stuff is edible, but it's too sweet and doesn't have a strong hazelnut flavor.
Ferrero finished Americanizing it by putting it in a much smaller plastic container and
adding trans fat. Look for the genuine imported product or try making your own
chocolate peanut butter.
Update: Nutella now contains "modified palm oil" instead of the partially
hydrogenated variety. It's nice of Ferrero to shell out the extra .03 per bottle not to
use a substance known to be somewhat lethal, but I expect the flavor hasn't improved,
or we'd all be hearing a lot more about it.
Addictive, Yes. And Tastes Like I Remember It
 I was introduced to Nutella when I lived in France a few years ago. Yep, got addicted;
but had to cold-turkey when I left France. Now I'm addicted again, thanks to that
buttinski Amazon.
Ah well, I can enjoy this stuff again, so thanks, Amazon. It originated in Italy; and in
France is eaten much like we do peanut butter here. I think the French enjoy their
sweets. And hazelnuts are much more common there than here.
What question could you possibly have??
• Delicious. on everything. bread, strawberries, a chocolate quesadilla, nutella sandwich,
nutella wrap, nutella on a banana, a spoon, on a diet? no problem: nutella on a
chopstick.
Nutella

29.  “Galaxy has changed”
Use to love galaxy but shared a bar a month ago and it tasted oily and
had awful after taste. Had minstrels today and immediately remembered
experience as they also taste awful. Very disappointed and will be
sticking with Cadbury's now.
 “Am I addicted?”
Well, I don't think that I am addicted, but I could be. I've been eating at
least 2 of the big bars of Galaxy every week for years and it's great. It's
certainly the smoothest of the big brand chocolates. Ok, I know it's just
because of the veggie oil, but....oooohhhh, it tastes soooo goood!
 “it's smooth, elegant, it's got the right proportion of...”
Bad Points
The chocolate bar is small
General Comments
it's smooth, elegant, it's got the right proportion of chocolate and milk.
once it's in the mouth it takes you to heaven.
 It received an over all feedback rating of 3.6 out of 5 stars.
GALAXY

30. Recommendations
Nutella
Nutella + peanut butter
Nutella + butter
Nutella on raisinbread
Nutella and cheese
Nutella on bread + some
yoghurt to eat/drink with It
#1: Strawberries
#2: Bananas
#3: Weetbix
#4: Kiwis
#5: Bread
Crepes
Galaxy
Adding Galaxy
chocolate as part of
the McFlurries served
in Mcdonalds
Making Galaxy
chocolate brownies
Galaxy with dried fruits
bar