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We we have done that in marketing class with Katelyn Bello Brynn Christensen Garrett Harris Kayla Mogensen thanks guys thank you to your professor Maxfield
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The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
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- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
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Vision & Mission
Target Audience
Brand Strategy
Market Movements
Competitive Analysis
SWOT Analysis
Challenges
Touchpoints & Opportunities
Ideas For Market Movements
Analytics & Benchmarks
Brand Governance
Budget
Sources & Appendix
Presentation5
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The document provides information about a case study on Coca-Cola including objectives, company overview, vision, mission, values, external environment analysis, industry analysis, company analysis, strategies, competitors, and strategic formulation. It discusses Coca-Cola's history, products, financials, growth strategies, and comparison to competitor Pepsi. The document analyzes Coca-Cola's strengths, weaknesses, opportunities, threats and positions products in the BCG matrix.
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Máquinas que comen máquinas
Este documento describe las máquinas de Turing y su jerarquía de lenguajes. Explica que una máquina de Turing universal puede simular cualquier máquina de Turing arbitraria. También explora el lenguaje de las máquinas de Turing que se aceptan a sí mismas, lo que lleva a una paradoja, ya que este lenguaje no es recursivo.
Abro paréntesis, abro paréntesis, cierro parentesis, .
Lenguajes libres de contexto 2016-I
http://ivanvladimir.github.io/content/teach/curso_lfya_2016I.html
Implementing new technology skills guide
This document discusses reasons why technology implementation and organizational change initiatives can fail and provides recommendations. It notes that communication, leadership, unclear objectives, underestimating culture, lack of support, and lack of performance measures are six common reasons for failure. It emphasizes that adoption is an emotional decision and recommends focusing communication on work benefits, designing training, prioritizing initiatives, maintaining commitment after launch, and celebrating successes. The document advocates mapping the change journey, engaging stakeholders, identifying new ways of working, and realizing benefits through ongoing review and innovation.
Afnd, afnd e y er
Ejercicios máquinas no determinísticas
http://ivanvladimir.github.io/content/teach/curso_lfya_2016I.html
Problemas con conjuntos
Este documento presenta varios problemas y ejercicios relacionados con conjuntos y lenguajes formales. Propone definir alfabetos para cadenas dadas, proponer cadenas para diferentes alfabetos, definir lenguajes infinitos para alfabetos, concatenar cadenas y lenguajes, calcular cerraduras de conjuntos, y proponer lenguajes que cumplan con ciertas propiedades involucrando operaciones sobre lenguajes formales.
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Jan Rutten - Concrete coalgebra: an introduction by examples - Lecture 1
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Abro paréntesis, abro paréntesis, cierro parentesis, .
Abro paréntesis, abro paréntesis, cierro parentesis, .
Similar to Nutella squeeze Nutella squeeze bottle
Ghirardelli
- Ghirardelli chocolate is higher quality than competitors but also more expensive. It aims to target upper middle class consumers aged 29-45.
- A new strategy is proposed to increase awareness of Ghirardelli by expanding partnerships and placements outside of grocery stores to prove it "makes the moment special." This includes partnering with retailers like flower shops and wine stores.
- Tactics include an interactive product display area, recipe cookbook, and new product line of special occasion kits containing Ghirardelli chocolate and supplies to make treats for holidays.
Ghirardelli
- Ghirardelli chocolate is higher quality than competitors but also more expensive. It aims to target upper middle class consumers aged 29-45.
- A new strategy is proposed to increase awareness of Ghirardelli by expanding partnerships and placements outside of grocery stores to prove it "makes the moment special." This includes partnering with retailers like flower shops and wine stores.
- Tactics include an interactive product display area, recipe cookbook, and new product line of special occasion kits containing Ghirardelli chocolate and supplies to make treats for holidays.
CLIENT PROJECT KEMPS TEAM
This document proposes a new product called "xploit" protein ice cream targeted at health-conscious millennials. The objective is to develop a premium ice cream brand under a new name to attract millennials who go to the gym regularly but still want an occasional treat. Market research found that many gym-goers want protein options for treats. Xploit ice cream would contain 10g of protein per serving to satisfy cravings while being nutritious. The marketing plan outlines digital campaigns on social media and partnerships with fitness influencers to launch and promote the brand. Success will be measured by revenue, brand awareness, social engagement and sustainability.
Natureview Farm Harvard Case Analysis
Natureview Farm, an organic yogurt manufacturer, needed to increase revenue from $13 million to $20 million. They considered three expansion options: 1) launching 8-oz cups in supermarkets, 2) launching 32-oz cups in supermarkets, or 3) launching children's multi-packs in natural food stores. Expanding 32-oz cups in supermarkets was determined to be the most suitable option as it had the potential to generate $7.8 million in increased annual revenue with lower additional marketing costs and without affecting existing natural food store relationships.
Advertising Presentation
This document outlines Clutch Creative's branding and marketing campaign for Harvest Snaps, a snack brand of pea-based veggie sticks. It includes a competitor analysis, SWOT analysis, research findings on target audiences, and a proposed $12 million marketing strategy utilizing TV, online, magazine and transit ads. The goals are to increase sales 10%, brand awareness 40%, and comprehension of Harvest Snaps' position as a tasty, healthy snack alternative through messaging of the brand's natural ingredients and nutritional benefits. Key months for evaluation are May through September.
Coil presentation
The document outlines a marketing plan for a company that produces healthy brownies. The objectives are to increase sales, profits, and market share while becoming a recognized brand. The mission is to provide healthy desserts for busy people. The vision is to be a market leader with integrity and innovation. The target markets are children, teenagers, young adults, and adults who want easy and healthy snack options. The brownies will use natural ingredients and be sold in gyms and grocery stores for $1-3 to provide an affordable yet healthy alternative to traditional brownies.
Coil presentation final 123
The document outlines the objectives, mission, vision, target market segmentation, positioning, products, placement, pricing, and promotion strategies for a company that produces healthy brownies. The company aims to be a market leader in healthy desserts by satisfying busy customers' needs for easy, healthy snacks. It will target health-conscious children, teenagers, young adults and adults in Lima, Peru and Orlando, Florida by selling single-serve brownie packages for $1-3 at gyms and grocery stores, while promoting the healthy recipes on social media.
Coil presentation final
The document outlines the objectives, mission, vision, target market segmentation, positioning, products, placement, pricing, and promotion strategies for a company that produces healthy brownies. The company aims to be a market leader in healthy desserts by satisfying busy customers' needs for easy, healthy snacks. It will target health-conscious children, teenagers, young adults and adults in Lima, Peru and Orlando, Florida by selling single-serve brownie packages for $1-3 at gyms and grocery stores, while promoting the healthy recipes on social media.
Marketing a product( Example Healthy Pastries)
Nutritious Delights aims to launch a nutritious pastry that provides both taste and health benefits. The pastry will contain ingredients like hung curd, digestive biscuits, and fruit pulp that provide protein, fiber and nutrients. It will target health-conscious urban adults, especially Generation Y individuals. Market research found that most people perceive regular pastries as unhealthy and fattening. However, many gym-goers expressed interest in a nutritious pastry option. The product will be launched in Delhi and surrounding areas at an initial price of Rs. 55-65 to target consumers willing to pay a premium for health and nutrition.
Erin Baker’s Marketing Plan
This document provides a marketing plan for Erin Baker's, a company that produces breakfast cookies and granola. Some key points:
- Erin Baker's was started in 1994 and now has 50 employees producing 6,500 cookies and 1,500 bags of granola per day.
- The marketing plan's objective is to collect data through surveys, analyze the data, and present results to prepare a marketing plan for the breakfast cookie.
- Survey results found that 53% of respondents had tried the breakfast cookie before. The target market prefers products that are healthy, convenient, and readily available.
- Opportunities for Erin Baker's include partnering with coffee distributors for distribution and increasing their
Emulsar group-2-final-presentation-04282015
This document contains the agenda and notes from a group presentation. Their recommendations are to partner with a major player in either the sandwich biscuit or peanut butter market in the USA. For sandwich biscuits, they suggest partnering with Mondelez International to develop a healthier version of the Oreo filling using emulsion technology. This would reduce fat and calories while maintaining taste. For peanut butter, they identify an opportunity to create a natural, reduced-fat peanut butter without added sugars or oils by partnering with J.M. Smucker Co.
Final ISMP
The document provides an integrated strategic marketing plan for expanding Butterfinger's product line into peanut butter spreads and Butterfinger stores. Key points include:
- Butterfinger should launch peanut butter spreads to capitalize on the $1.5 billion spreads market and Nestle's success with Butterfinger capturing 17% of the peanut butter cups category.
- Opening Butterfinger stores would provide a unique experience for consumers.
- These strategies could help Butterfinger spreads achieve over 10% growth in the next three years, with financial targets of $144 million in net revenue and $17 million in net income for 2017.
Marketing Towards Children
This document discusses marketing to children and its effects. It notes that marketers see children as current and future customers, and that children influence family purchasing decisions. Research shows that children influence most family choices like food, entertainment, and trips. Marketers use many techniques to target children, like TV ads, product placement, websites, and advergames. These techniques can influence children's food choices, self-image, and purchase requests to parents. The document examines issues like pester power, effects on family relationships, obesity risk, and regulations around marketing to children. It also discusses using social marketing to promote healthy behaviors to children as an alternative approach.
Pilsbury customer challenge
This document provides an overview of General Mills Canada, including Pillsbury refrigerated cookies. It summarizes market research conducted in Canada on refrigerated baked goods. The research found that Canadians prefer scratch baking over convenience products. It also found that the messaging and products were not well tailored to Canadian tastes and preferences. The document provides recommendations, including developing Canada-specific campaigns, targeting a wider range of demographics, promoting additional benefits beyond convenience, and creating more Canadian-focused products.
General Mills-Reveal Consumer Insights
This document provides an overview of General Mills and their cereal products from both an internal and external perspective. It begins with background on General Mills, their products, target audiences, competitors and brand positioning strategies. Interviews with cereal consumers revealed high brand loyalty but low willingness to try new products. Recommendations include downsizing packages to target single users and encourage sampling flavors, clearer product messaging, and a social media campaign targeting young professionals to increase purchase frequency and word-of-mouth promotion.
Shake shack
Along with three other undergraduate students from Boston University, I conducted primary (in-store observations, focus group discussions, 1-on-1 interviews) and secondary research (brand audit) on the fast-casual industry, focusing on Shake Shack. After a review of the relevant trends, we drafted a creative brief, pointing out opportunities for business growth.
Nutella Advertising Campaign
The final project for my Advertising class was to create a yearlong ad campaign for a company of our group's choosing. My teammates and I picked to represent Nutella. Attached is the full campaign book that I designed using Adobe Photoshop.
Nutella is the original Hazelnut spread. Ferrero Group, Nutella’s parent company, was established in 1946. The mission of this advertising campaign is to promote Nutella as a quick and tasty meal solution for families. Our big idea, “Delightfully simple. Irresistibly easy.”emphasizes that idea, which is important because we want to reach our primary target audience of mothers between the ages 6 to 16. Our agency, rAdvertising Group, utilized print, television, and online ads, in addition to a number of brand activation methods in order to appeal Nutella to the those target demographics.
Kinder: a communication plan
School assignment : present a brand then create a new product and the correspondig communication plan.
Academic discipline : Communication schedule
School : INSEEC Paris (France) - 2013
MKT345 Assignment (Oreo presentation)
This document provides information about Mondelez Inc., the parent company of Oreo cookies. It discusses the company's background, mission to be consumers' primary snack food brand, objectives like maintaining customers and introducing new products, and target market of health-conscious consumers of all ages. It also outlines Oreo's product, segmentation strategy, distribution places, promotional activities, pricing, and competitors like Nestle. The conclusion recommends a new Fancy Mini Oreo Milk's Favourite Cookies product to change perceptions and provide health benefits.
Healthy food options 2
A lesson based on a story by Newsela https://newsela.com/read/healthy-label-packaged-foods/id/47207/
Images are creative commons images.
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Nutella squeeze Nutella squeeze bottle
- 1. Hulayyil Alanazi Katelyn Bello Brynn Christensen Garrett Harris Kayla Mogensen
- 2. ● Founder: Michele Ferrero, 1946
- 3. New Product
- 4. Marketing Environment Competitors and Competing Products ● Jif’s Hazelnut Spread ● Hershey’s Hazelnut Spread ● World Market Hazelnut Vanilla Spread ● Goya Double Hazelnut Spread ● Safeway Select Hazelnut Spread
- 5. Legal & Social Issues and Segmentation ● Nutella as a “healthy part of your breakfast” and “fuel the day” ● Lawsuit for this ● Nutella Squeeze modification: ○ Still a breakfast condiment ○ don’t specifically say “it is healthy” Target Market: ● Families ● College Students ● Bakers, Decorators
- 6. Setting the Price ■ Nutella already holds about 70 percent of the market share of chocolate spreads in the U.S ■ we want to make the product fit better into our daily lifestyle. Brand (13 oz) Nutella Squeeze Hershey’s JIF Great Value Reese's Justin's Chocolate Nutella Jar Price $3.48 $2.25 $2.09 $2.88 $2.98 $2.97 $3.48
- 7. Penetration Pricing Strategy ● Look to competitor’s prices and compare ● Look to consumer ○ Value vs affordability
- 8. Reducing the Price ● Going green ● Make materials recyclable
- 9. Place
- 10. Store Display ● U.S. ● Canada ● Australia ● New Zealand
- 12. #NUTELLASTORIES
- 13. Promotion ● Platforms will include ○ two separate public relations events ○ a spokesperson ○ advertisements on social media sites ○ personal sales team to contact potential customers directly. To promote this new line of Nutella squeeze bottles Ferrero will use several different platforms.
- 14. Introducing Nutella Squeeze! An easier way to get enjoy your favorite spread! Facebook Ad
- 16. Personal Selling
- 18. Public Relations Event: Breakfast Tour
- 19. Public Relations Event: Grocery Store Visits