Strong content can establish relationships with candidates and enhance their perception of your talent brand. Providing information that helps candidates professionally builds trust and positive feelings toward your organization. Is your Federal agency taking full advantage of its LinkedIn Company Page posts to attract talent?
This presentation from Lisa Shah, LinkedIn Federal Branding Consultant, teaches you how to get started with content marketing and tips for using it to nurture relationships with the top talent you need.
Learn more about our solutions here: http://bit.ly/2cHdy43
In this 45 min webcast, suitable for any size Recruitment Agency, you will learn -
• How, with just 15 mins effort per week, you can increase job views on LinkedIn by 40%.
• Five tangible steps to content marketing success on LinkedIn for time poor recruiters without a big budget.
• Golden Rules – essential considerations for every post on LinkedIn
• What content works and what doesn't – packed with ideas to implement now!
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Why perform any sort of data analysis if you’re not looking at the correct data, right?
Google Analytics is the most commonly used data analysis tool to track and measure your website performance. The comprehensive range of metrics you can track, along with the usual easy-to-use Google interface, means it suits almost all website data analysis requirements.
Case Study about Microsoft on LinkedIn: Acquiring 2,500 new members into Australian Software Developer Community
Visit marketing.linkedin.com for more success stories.
Social media marketing strategy for linkedinSourabh Rana
Linkedin was #1 social media network in 2013 to capture leads & generate traffic. In this slide you will learn tips & secret tricks for linkedin marketing. From basic to advanced I tried to cover all important topics in this slide.
Effective Image Event: How to get LinkedIn to the London MarketHelena Martin
Slides from our 7th May Breakfast Briefing on How to get LinkedIn to the London Market.
Presentation includes Latest developments in the London Market re Social Media, An underwriter's view of Social Media by Kevin McDougall, Group Comms Manager at Hiscox, Best practice case studies in the industry, A practical guide to optimising your Company Page and How to maximise LinkedIn's potential.
In this 45 min webcast, suitable for any size Recruitment Agency, you will learn -
• How, with just 15 mins effort per week, you can increase job views on LinkedIn by 40%.
• Five tangible steps to content marketing success on LinkedIn for time poor recruiters without a big budget.
• Golden Rules – essential considerations for every post on LinkedIn
• What content works and what doesn't – packed with ideas to implement now!
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Why perform any sort of data analysis if you’re not looking at the correct data, right?
Google Analytics is the most commonly used data analysis tool to track and measure your website performance. The comprehensive range of metrics you can track, along with the usual easy-to-use Google interface, means it suits almost all website data analysis requirements.
Case Study about Microsoft on LinkedIn: Acquiring 2,500 new members into Australian Software Developer Community
Visit marketing.linkedin.com for more success stories.
Social media marketing strategy for linkedinSourabh Rana
Linkedin was #1 social media network in 2013 to capture leads & generate traffic. In this slide you will learn tips & secret tricks for linkedin marketing. From basic to advanced I tried to cover all important topics in this slide.
Effective Image Event: How to get LinkedIn to the London MarketHelena Martin
Slides from our 7th May Breakfast Briefing on How to get LinkedIn to the London Market.
Presentation includes Latest developments in the London Market re Social Media, An underwriter's view of Social Media by Kevin McDougall, Group Comms Manager at Hiscox, Best practice case studies in the industry, A practical guide to optimising your Company Page and How to maximise LinkedIn's potential.
Leverage LinkedIn to build brand awareness and generate new leadsYumi Wilson
This is a great overview of LinkedIn's best practices on optimizing your profile, building out your Company Page and engaging through Groups and LinkedIn's newest product, the Publishing Platform. Taught by a member of the Corp Comms team at LinkedIn and professor of journalism.
Exis Insights: A Market Research ConsultancyBrian Oji
Exis is a market research consultancy. We provide brands and business managers with accurate data on key market realities that facilitates the formation of effective business growth strategies.
We deliver insight on customer preferences in various geographical areas. We also measure the effectiveness of your marketing campaigns, your brand value; brand perception and your actual differentiation strategy from the perspective of your customers.
Turkey Slicing 2.0: A Content Marketing Thanksgiving TraditionLinkedIn
Turn your leftover content into delicious new assets by carving up your big rock into SlideShares, Infographics, Videos, Blogs, Webinars and LinkedIn Sponsored Updates.
How to Increase Your Content Reach and Engagement Through Employee AdvocacyLinkedIn
We've put together materials on the benefits of empowering your employees to share smart, quality content. With data backed up by LinkedIn insights, we’ll show you why - and how - you should implement your own employee advocacy program.
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from CH2M and LinkedIn
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5Marlene De Koning
In deze webinar hebben we de derde t/m de vijfde stap van hoe je als organisatie succesvol met content marketing je employer brand kunt vergroten om doelgroepgericht talent aan te trekken
Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust LinkedIn
Are your content marketing efforts truly building trust and credibility with the IT Committee -- the diverse group of decision makers who influence tech buying decisions? The type of content you share, who it comes from, and how you gate it impacts your lead generation efforts.
Join us as we present new research that shows how IT marketers can avoid common mistakes and build meaningful relationships with the IT Committee on social media. You'll learn how to:
- Develop the trust and credibility to earn quality leads
- Leverage the expertise within your company to provide valuable content
- Start the sales cycle on the IT Committee's schedule to avoid turning off leads before they convert
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...LinkedIn
In this webinar, you will learn:
- How LinkedIn targeting works: What options are available
- Persona targeting: How to find the right audience on LinkedIn
- Moment of truth: Reasons your targeting is failing
- Turning point: Expert targeting optimization tips
- Beyond the basics: Targeting features to consider
Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting UnpluggedJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite Andre Boulais and Megan Anderson of Schneider Electric - May 21, 2015. Social Recruiting Unplugged - Connecting, Captivating, and Capturing Passive Candidates. #JobviteSummit
What every Start-up executive needs to know about Facebook HiringRanjan Sinha
Your Best Talent is hidden in the Facebook network of your best candidate that you lost or of your current employees. MyParichay Social Re targeting allows you to search for them and connect with them on mobile or Facebook . Over 30 million professionals on Facebook are reachable
Binnen recruitment is content marketing momenteel een hot topic. Maar waarom is dit nou zo belangrijk?
In part 1 hebben we besproken en ook stap 1 en 2 van het 5-stappenplan. (Zie de presentatie van deel 1: http://www.slideshare.net/LinkedInTalentSolutionsBenelux/content-marketing-webcast-part-1)
In part 2 gaan we in op:
• Stap 3 t/m 5
3 – Waar, wanneer en hoe publiceer je content
4 – Hoe vergroot je de engagement met je content
5 – Hoe weet je of jouw content marketing werkt
• Praktische tips en voorbeelden
Measuring and Optimizing Employee AdvocacyLinkedIn
Did you know that the click through rate on content is 2x higher when shared by an employee versus when shared by a company?
Employee sharing can have significant impact on your content's reach and engagement. However most companies struggle to measure or optimize the results driven by their employee advocacy programs.
Check out this deck to learn:
- What metrics to track to understand the impact of employee sharing
- Best practices from social media experts at 3M and Elanco
- How LinkedIn can help you succeed
Leverage LinkedIn to build brand awareness and generate new leadsYumi Wilson
This is a great overview of LinkedIn's best practices on optimizing your profile, building out your Company Page and engaging through Groups and LinkedIn's newest product, the Publishing Platform. Taught by a member of the Corp Comms team at LinkedIn and professor of journalism.
Exis Insights: A Market Research ConsultancyBrian Oji
Exis is a market research consultancy. We provide brands and business managers with accurate data on key market realities that facilitates the formation of effective business growth strategies.
We deliver insight on customer preferences in various geographical areas. We also measure the effectiveness of your marketing campaigns, your brand value; brand perception and your actual differentiation strategy from the perspective of your customers.
Turkey Slicing 2.0: A Content Marketing Thanksgiving TraditionLinkedIn
Turn your leftover content into delicious new assets by carving up your big rock into SlideShares, Infographics, Videos, Blogs, Webinars and LinkedIn Sponsored Updates.
How to Increase Your Content Reach and Engagement Through Employee AdvocacyLinkedIn
We've put together materials on the benefits of empowering your employees to share smart, quality content. With data backed up by LinkedIn insights, we’ll show you why - and how - you should implement your own employee advocacy program.
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from CH2M and LinkedIn
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5Marlene De Koning
In deze webinar hebben we de derde t/m de vijfde stap van hoe je als organisatie succesvol met content marketing je employer brand kunt vergroten om doelgroepgericht talent aan te trekken
Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust LinkedIn
Are your content marketing efforts truly building trust and credibility with the IT Committee -- the diverse group of decision makers who influence tech buying decisions? The type of content you share, who it comes from, and how you gate it impacts your lead generation efforts.
Join us as we present new research that shows how IT marketers can avoid common mistakes and build meaningful relationships with the IT Committee on social media. You'll learn how to:
- Develop the trust and credibility to earn quality leads
- Leverage the expertise within your company to provide valuable content
- Start the sales cycle on the IT Committee's schedule to avoid turning off leads before they convert
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...LinkedIn
In this webinar, you will learn:
- How LinkedIn targeting works: What options are available
- Persona targeting: How to find the right audience on LinkedIn
- Moment of truth: Reasons your targeting is failing
- Turning point: Expert targeting optimization tips
- Beyond the basics: Targeting features to consider
Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting UnpluggedJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite Andre Boulais and Megan Anderson of Schneider Electric - May 21, 2015. Social Recruiting Unplugged - Connecting, Captivating, and Capturing Passive Candidates. #JobviteSummit
What every Start-up executive needs to know about Facebook HiringRanjan Sinha
Your Best Talent is hidden in the Facebook network of your best candidate that you lost or of your current employees. MyParichay Social Re targeting allows you to search for them and connect with them on mobile or Facebook . Over 30 million professionals on Facebook are reachable
Binnen recruitment is content marketing momenteel een hot topic. Maar waarom is dit nou zo belangrijk?
In part 1 hebben we besproken en ook stap 1 en 2 van het 5-stappenplan. (Zie de presentatie van deel 1: http://www.slideshare.net/LinkedInTalentSolutionsBenelux/content-marketing-webcast-part-1)
In part 2 gaan we in op:
• Stap 3 t/m 5
3 – Waar, wanneer en hoe publiceer je content
4 – Hoe vergroot je de engagement met je content
5 – Hoe weet je of jouw content marketing werkt
• Praktische tips en voorbeelden
Measuring and Optimizing Employee AdvocacyLinkedIn
Did you know that the click through rate on content is 2x higher when shared by an employee versus when shared by a company?
Employee sharing can have significant impact on your content's reach and engagement. However most companies struggle to measure or optimize the results driven by their employee advocacy programs.
Check out this deck to learn:
- What metrics to track to understand the impact of employee sharing
- Best practices from social media experts at 3M and Elanco
- How LinkedIn can help you succeed
Small to mid-sized business hiring managers and talent professionals, get the most out of your free LinkedIn account and our paid recruiting tools. Request a demo and further explore Talent Solutions http://bit.ly/contacttalentsolutions
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
2015 is the year where social media and content marketing become a vital part of any successfully integrated marketing approach.
This presentation will explain how to create a successful content marketing strategy for your clients on LinkedIn. We'll cover real examples of brands that are doing it right, how to select content that resonates, how to create a compelling editorial calendar and how to measure success.
Explore how talent acquisition, HR, and learning and development teams can help create a more equitable and inclusive workplace for Black employees. Learn best practices for hiring, supporting, and developing Black professionals and discover unique insights on fostering inclusivity and belonging.
Explore the latest talent insights from and product updates designed to help you plan for the year ahead. Plus, learn how to engage remote candidates, upskill internal talent, and hire more strategically with our latest enhancements.
As our world evolves in response to recent challenges, recruiting will evolve along with it. In this virtual event, learn why talent development and diversity are coming to the forefront-and how your team can successfully adapt to the changing talent landscape.
Join talent leaders from LinkedIn, ViacomCBS, Arm, and Infosys for a discussion on how hiring teams can prepare for the future of recruiting.
You'll learn:
• How to drive internal mobility by partnering with learning and development
• Why candidates' transferable skills and potential will matter more than their hard skills
• What it takes to support your organization in building a diverse workforce
Explore the latest talent insights and product updates designed to help you plan for the year ahead. Plus, learn how to engage remote candidates, upskill internal talent, and hire more strategically with our latest enhancements.
Explore the latest talent insights and product updates designed to help you plan for the year ahead. Plus, learn how to engage remote candidates, upskill internal talent, and hire more strategically with our latest enhancements.
As companies commit to improving diversity within their workforces, talent teams and business leaders are being called upon to turn commitments into actions — whether actively hiring or pipelining for the future. Join us for a discussion with industry experts from Netflix and Whirlpool to learn how to build a more inclusive talent pipeline and bolster diversity, inclusion, and belonging.
Insights on Talent Management from Europe, the Middle East and Latin AmericaLinkedIn Talent Solutions
Discover actionable insights on emerging hiring trends in EMEA and Latin America, innovative product updates, and timely tips to help you adapt to today’s recruiting landscape and plan for what’s to come.
Whether you're actively hiring or pipelining for the future, explore:
· Global and regional hiring trends, powered by LinkedIn data
· New product updates designed to deliver an improved candidate experience
· Tips and best practices from LinkedIn insights and talent industry experts
Discover actionable insights on emerging Asia Pacific hiring trends, innovative product updates, and timely tips to help you adapt to today’s recruiting landscape and plan for what’s to come.
Whether you're actively hiring or pipelining for the future, explore:
· Global and regional hiring trends, powered by LinkedIn data
· New product updates designed to deliver an improved candidate experience
· Tips and best practices from LinkedIn insights and talent industry experts
Discover actionable insights on emerging North American hiring trends, innovative product updates, and timely tips to help you adapt to today’s recruiting landscape and plan for what’s to come.
Whether you're actively hiring or pipelining for the future, explore:
· Global and regional hiring trends, powered by LinkedIn data
· New product updates designed to deliver an improved candidate experience
· Tips and best practices from LinkedIn insights and talent industry experts
Join us for a live session packed with valuable TA insights designed to help you stay informed, connected, and productive during these uncertain times. Hear from LinkedIn’s Chief Economist on the latest economic outlook and hiring trends. Get best practices for navigating this new world of work from fellow TA leaders, and preview LinkedIn’s newest product updates.
Presenters:
• Sankar Venkatraman, Global Product Evangelist, LinkedIn
• Karin Kimbrough, Chief Economist, LinkedIn
• Melissa Thompson, SVP, Talent Acquisition, Nielsen
• Brendan Browne, VP, Global Talent Acquisition, LinkedIn
As more companies are impacted by an unprecedented global health issue, teams are learning how to quickly manage evolving priorities.
Hiring freezes, layoffs, and budget shifts are creating new challenges—but there are also new opportunities on the horizon. Companies can now focus on equipping employees with new skills to succeed in a primarily remote environment.
Join us for a special discussion on how to develop the skills your team will need to be ready for the future of work.
Navigate this new work-from-home world by:
· Finding out which three skills are becoming more important
· Getting tips to foster engagement and productivity
· Learning the technology that can help you, your team, and employees succeed
Tune in and experience LinkedIn Talent Hub in action! During the course of the webinar, you’ll learn about how and why LinkedIn Talent Hub was developed and how Talent Hub can help with common hiring problems.
LinkedIn's Future of Recruiting report features 7 predictions on how the world of recruiting will change, actionable tips on each prediction, original LinkedIn data insights, and illuminating advice from thought leaders around the world.
This edition of the Quarterly Product Release Webinar explores LinkedIn Talent Insights Integration, Talent Hub, and Social Profiles, now in Recruiter.
Presenters:
Delisha Yang, Senior Customer Success Manager
Allison Macur, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Get an in-depth look at all the new features rolling out this quarter.
New Features: Learn about the most exciting features released this quarter, designed to help you get work done faster and deliver more intelligent results.
Live Demos: Get an in-product demonstration of the updates with our product experts.
Presenters:
Maridawn Lamb, Customer Success Manager
Brad McIntyre, Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
When it comes to investing in diversity, 71% of talent professionals
report that achieving gender parity* at their company is a
top priority.1 And while there is a long way to go to get there, a
thoughtful, data-driven recruiting strategy can help you make
meaningful gains toward that goal.
To understand how gender impacts the candidate journey, we
analyzed LinkedIn data on billions of interactions between
companies and candidates from job applications to recruiter
outreach and hires. The results show that while women and men
explore opportunities similarly, there’s a clear gap in how they apply
to jobs — and in how companies recruit them.
The good news is that this data is actionable. This report will help
you improve every step of the job seeker journey on LinkedIn, from
how you position your employer brand and interact with candidates,
to benchmarking your gender diversity hiring goals against your
industry. Your push for #BalanceForBetter can start today.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you an in-depth look at the New Recruiter & Jobs.
Presenters:
Shawn Mealy, Senior Customer Success Manager
Anusha Bagchi, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Jonathan Pohl, Senior Product Manager
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
The Benefits of Temporary Part-Time Jobs for StudentsSnapJob
SnapJob is revolutionizing the way people connect with work opportunities and find talented professionals for their projects. Find temporary part-time jobs that fit your schedule and skills. Browse our listings and apply online today to secure flexible work opportunities that offer the perfect balance between career and personal life.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
2. • Basics of posting and targeting Company Page status updates
• How to create content when time and resources are limited
• The importance of engaging your LinkedIn Follower base through
content
• How to amplify the reach of your content in front of key talent pools
Topic we’ll cover…
Lisa Shah
Federal Talent Brand Consultant
14. • Do you have an agency blog? Re-purpose material!
• Share a job opportunity that’s key to your organization
• Explain why a job at your company matters
• Highlight the qualities you’re looking for
• Share “a day in the life”
• Upcoming events and career fairs
• Share relevant articles showing you’re a thought leader in your industry
Don’t overthink it…
15. Ask yourself: Would my target audience read or share this?
5 tips to keep in mind
Be conversational
Keep it short
Be visual
Offer snackable tips
Include a call to action
16. Including a link can
drive twice the
engagement compared
to posts without links.
Posts with images
generate 98% higher
comment rate than
posts without.
Links to YouTube videos can
play directly in your social
media feed and generate
75% higher share rate.
Content Best Practices
Try to keep posts to 120 characters or less for optimal performance
20. Step 2: Share your content
5 Steps to Boosting Your Talent Brand Through Content 20
21. Your status updates today are pushed to your
LinkedIn Followers, a warm pipeline of talent
More likely to apply for
a job than a non-
Follower3x
Follow an
organization because
they’re interested
in learning about
job opportunities
70%
78%
More likely to
accept an InMail
from your recruiters
5,412 followers
All Followers are accessible to see in your LinkedIn Recruiter platform
320,186
Followers
22. You can target your status updates to a subset of
your Followers
24. Inform them about your talent branding efforts and how they play a key role in
helping attract great talent.
Ask your employees to share
Ask them to follow your company pages on LinkedIn, Facebook and other social
networks.
Encourage them to like, share and comment on the content you post. Send them
pre-scripted status updates so it’s easy for them to share.
Promote any relevant content they are already creating themselves.
Identify brand champions – recognize that not everyone will be as enthusiastic
as you.
Get leadership buy-in and get executives to promote your content. Make sure
they lead by example.
25. 25
450M+
(+2 every sec)
Sponsored Updates
reach the entire LinkedIn network
LinkedIn Member Population
Company Updates only
reach your pool of XYZ followers
With Sponsored Updates you can build the same
kind of relationships with talent outside your followers
26.
27. 5 Steps to Boosting Your Talent Brand Through Content 27
Targeting Sponsored Updates Company Updates
Location ✔ ✔
Industry ✔ ✔
Company Size ✔ ✔
Function ✔ ✔
Seniority ✔ ✔
Skills ✔
Job Title ✔
Company Name ✔
School ✔
Group Membership ✔
Age ✔
Gender ✔
Negative targeting
(i.e. exclude a certain Title)
✔
Utilize deep targeting criteria
28. Step 4: Measure and adjust
How to know if your content marketing is working
5 Steps to Boosting Your Talent Brand Through Content 28
29. Key Metrics
Impressions: number of times this update
was seen
Clicks: number of times a member clicked
on the update
Interactions: of likes, shares or comments
received on this update
Engagement: interactions divided by
impressions
Organic updates have an Avg. Engagement rate of 0.98%
Sponsored updates have an Avg. Engagement rate of 0.44%
How to know if your content is working
31. Are professionals from relevant companies and functions
interacting with our Sponsored Updates?
32. We want leads!
1. Content is pushed to your target
audience
2. Set up Landing Page with message
tailored to your target audience
3. Use unique URL to direct your status
updates clicks to Landing Page
LinkedIn Opportunity
33. Step 1: Develop your content – Does it provide value?
Step 2: Share your content – Start with your Followers
Step 3: Amplify – Leverage your employees
and Sponsored Content
Step 4: Measure and adjust
In Conclusion
34. What have you learned?
What take-aways do you have?
What will you do differently today?
Het delen en consumeren van content gebeurd ontzetten snel en op grote schaal. Waar vroeger mensen het nieuws uit de krant en het acht uur journaal haalde en wachten met bellen of op verjaardagen om informatie te delen is nu een groot deel van de wereld buiten de tijd waarin ze liggen te slapen permanent online informatie aan het consumeren of delen.
Bij LinkedIn willen wij graag HR afdelingen, recruiters, en arbeidsmarktcommunicatie specialisten wat handvaten geven om mee aan de slag te gaan om meer en meer als een marketeer te denken en hebben dan ook een content marketing book voor HR professionals ontwikkelt. Ik wil graag met jullie door de stappen lopen en na de koffie break jullie ook de gelegenheid geven om hier zelf mee aan de slag te gaan.
Ok een plan maken is misschien niet zo moeilijk we weten de doelgroep en welke kanalen de doelgroep wat over ons wil lezen. Maar waar haal ik die content vandaan zul je nu wellicht denken, help? Ik ben geen IT-er/accountant/engineer en heb geen idee waar ik al dat nieuws vandaan moet halen, ik kan dat toch allemaal niet alleen? Dat klopt maar doordat je een kalender hebt gemaakt met welke content je wilt hebben kun je gaan zoeken naar die content, want er is al veel binnen de organisatie en het is aan jullie om dit te coordineren en te zorgen dat het ook buiten de organisatie bekend wordt.
Ok maar waar kan je dan goede content vinden? LinkedIn kan je ook hier bij helpen een gratis feature die LinkedIn Pulse heet bied al relevant industry related nieuws aan denk ook aan Google of andere web alerts op interessante gebieden en internationaal wordt Buzzsumo veel gebruikt.
Vergeet ook zeker niet in de organisatie te kijken, welke presentaties mogen extern gedeeld worden, is er een paper gepublished door een medewerker of wordt er geblogt. Team events waar foto’s worden gemaakt, bedrijfsdagen op de campus alles is content.
Now that you have invested the time in creating a thoughtful content strategy and you have great content to share, it is equally important that you think critically about the right places to share your content. All that work will be for nothing if you don’t get your message in front of the right audience at the right time. If you can gain viral momentum, even better!
I cannot stress enough how important it is to watch your content closely and make sure your strategy is working. The great thing about content marketing is it is quick to readjust and doesn’t need
Bij LinkedIn willen wij graag HR afdelingen, recruiters, en arbeidsmarktcommunicatie specialisten wat handvaten geven om mee aan de slag te gaan om meer en meer als een marketeer te denken en hebben dan ook een content marketing book voor HR professionals ontwikkelt. Ik wil graag met jullie door de stappen lopen en na de koffie break jullie ook de gelegenheid geven om hier zelf mee aan de slag te gaan.