Old Marketing https://www.manager.it/default.asp?page=A_whatsnewmrkad.html&folder=f_mrktcomm

1. IN MARKETING + ADVERTISING
WHAT’S NEXT

2. 2. OLD
MARKETING

3. OLD MARKETING : SHOVE, SHOUT, SELL
PRODUCT
PACKAGING
DISTRIBUTION
CRM
ADVERTISING
CONSUMER

4. Just pay
attention
to me

5. THIS ISN’T
WORKING.

6. “I DON’T KNOW
WHAT WE’RE
YELLING ABOUT!!!”

7. A TIME FOR CHANGE
“We’re not in the business of keeping
the media companies alive. We’re in
the business of connecting with
consumers.”
Trevor Edwards
Vice President, Global Brand & Category Management
Nike
October 2007
Source: New York Times - http://www.nytimes.com/2007/10/14/business/media/14ad.html