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Nuove Frontiere - 3. Il Marketing moderno

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Nuove Frontiere - 3. Il Marketing moderno

  1. 1. IN MARKETING + ADVERTISING WHAT’S NEXT
  2. 2. 3. MODERN MARKETING
  3. 3. MODERN MARKETING PRODUCT PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM
  4. 4. When a brand create a following
  5. 5. MODERN MARKETING “[Digital] is the centerpiece of a broader campaign. I think that’s become a real integral part of how we use the web, moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands.” Rob Master Media Director, North America Unilever March 2008 Source: Advertising Age - http://adage.com/article?article_id=125663
  6. 6. HOW CAN YOU CREATE BRAND FANS?
  7. 7. DELIVER VALUE THROUGH MARKETING.
  8. 8. OR, MORE SIMPLY PUT…
  9. 9. MAKE PEOPLES’ LIVES BETTER.
  10. 10. O.K. SOUNDS SIMPLE ENOUGH.
  11. 11. SO HOW CAN WE DO THIS?

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