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The
Four
Factors
Visual The
Four
Factors
Visual
Emotional
The
Four
Factors
Visual
Emotional
Functional
The
Four
Factors
Visual
Emotional
Functional
Financial
The
Four
Factors
Owning a restaurant was
always hard work and
plenty of fun!
Owning a restaurant was
always hard work and
plenty of fun!
These days it just
seems like hard
work! Where’s the
fun gone?
Restaurants
THE
PRESSURE
BUILDS
Restaurants
Competition
Restaurants
Customers
Competition
Restaurants
Suppliers
Customers
Competition
RestaurantsSuppliers
Customers
Competition
Landlords Staff
Government
Social
Media
Crime
The Seven Deadly Sins
1 “I am not very good at marketing”
2 Going in without a business plan
3 Doing things the wrong way ...
Moments Of Truth
Personal
KnowledgeKnowledge
SkillSkill
KnowledgeKnowledge
DesireDesire
SkillSkill
KnowledgeKnowledge
Moments Of Truth
Your Staff
MikeSaidWhat’s
10-8-10 Rule
But what if I go to all that
trouble and expense to
train my staff and they
decide to leave me?
But what if I go to all that
trouble and expense to
train my staff and they
decide to leave me?
But what if
you don’t…
And...
Seven
Rules
Seven
Rules
Be On
Time
Seven
Rules
Be On
Time
Don’t
Steal
Seven
Rules
Be On
Time
Don’t
Steal
Mix
Seven
Rules
Be On
Time
Don’t
Steal
Mix
Language
Seven
Rules
Be On
Time
Don’t
Steal
Mix
LanguageRespect
Seven
Rules
Be On
Time
Don’t
Steal
Mix
LanguageRespect
Make
Money
Seven
Rules
Be On
Time
Don’t
Steal
Mix
LanguageRespect
Make
Money
Have
Fun
Moments Of Truth
Your Team
The Four
Pillars
Service
Service
Attitude
Service
Attitude
Consistency
Service
Attitude
Consistency
Teamwork
Moments Of Truth
Your Customer
Question
Time
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of Truth
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Zomato Conference - Moment's Of Truth

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Understanding the moments of truth that effect the restaurant industry and how to capitalize on them

Published in: Marketing
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Zomato Conference - Moment's Of Truth

  1. 1. The Four Factors
  2. 2. Visual The Four Factors
  3. 3. Visual Emotional The Four Factors
  4. 4. Visual Emotional Functional The Four Factors
  5. 5. Visual Emotional Functional Financial The Four Factors
  6. 6. Owning a restaurant was always hard work and plenty of fun!
  7. 7. Owning a restaurant was always hard work and plenty of fun! These days it just seems like hard work! Where’s the fun gone?
  8. 8. Restaurants THE PRESSURE BUILDS
  9. 9. Restaurants Competition
  10. 10. Restaurants Customers Competition
  11. 11. Restaurants Suppliers Customers Competition
  12. 12. RestaurantsSuppliers Customers Competition Landlords Staff Government Social Media Crime
  13. 13. The Seven Deadly Sins 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Showing ingratitude 7 Always following the herd
  14. 14. Moments Of Truth Personal
  15. 15. KnowledgeKnowledge
  16. 16. SkillSkill KnowledgeKnowledge
  17. 17. DesireDesire SkillSkill KnowledgeKnowledge
  18. 18. Moments Of Truth Your Staff
  19. 19. MikeSaidWhat’s 10-8-10 Rule
  20. 20. But what if I go to all that trouble and expense to train my staff and they decide to leave me?
  21. 21. But what if I go to all that trouble and expense to train my staff and they decide to leave me? But what if you don’t… And they decide to stay?
  22. 22. Seven Rules
  23. 23. Seven Rules Be On Time
  24. 24. Seven Rules Be On Time Don’t Steal
  25. 25. Seven Rules Be On Time Don’t Steal Mix
  26. 26. Seven Rules Be On Time Don’t Steal Mix Language
  27. 27. Seven Rules Be On Time Don’t Steal Mix LanguageRespect
  28. 28. Seven Rules Be On Time Don’t Steal Mix LanguageRespect Make Money
  29. 29. Seven Rules Be On Time Don’t Steal Mix LanguageRespect Make Money Have Fun
  30. 30. Moments Of Truth Your Team
  31. 31. The Four Pillars
  32. 32. Service
  33. 33. Service Attitude
  34. 34. Service Attitude Consistency
  35. 35. Service Attitude Consistency Teamwork
  36. 36. Moments Of Truth Your Customer
  37. 37. Question Time

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