Some helpful tips on maximising your PR coverage at Speciality & Fine Food Fair

1. MAXIMISING YOUR PR
AT SPECIALITY & FINE FOOD FAIR

2. PUBLIC RELATIONS
"Public relations is a strategic communication process that
builds mutually beneficial relationships between
organisations and their publics."

3. “ There is only one thing in life
worse than being talked about,
and that is not being talked about.
Oscar Wilde

4. WELCOME TO PR
Let me introduce you to Storm Communications…

5. 24 22 7
Founded in 1994
YEARS OLD MEMBERS OF STAFF CHANCEL STREET
Mid-sized consultancy Heart of Bankside

6. Our food and drink credentials
current

7. Our food & drink credentials
former clients

8. 100+Storm has worked on more than 100 events over the past 15 years, including leading UK
and European shows, and exhibitions in Asia, North America and Latin America.

9. The team
and our experience
Elinor Tyler
Head of Consumer
Lisa Moore
Editorial Consultant
Anneka Balham
Account Director
Danielle Hope-Wynne
Senior Account
Executive

10. Get involved
what we need from you
Key contact
Press release + images asap please!
Updates

11. Press releases
writing and format tips
▪ What is a press release?
▪ Keep it short and sweet
▪ Focus on what’s new
▪ Get those key details in the first paragraph
▪ Bring it to life with product shots and lifestyle images

12. Strong content
getting cut-through with your release
“HoneyB; created with love for everyone to enjoy”
“HoneyB launches first ever vegan varieties
exclusively at Speciality & Fine Food Fair 2018”

13. What happens next
what to do with your release
▪ Reach out to the media
▪ Get in touch with us so we can support
▪ Trade previews of the Fair
▪ Be green

14. What else are we up to?
our wider campaign
▪ Definitive Market Report
▪ Ambassadors

15. Don’t forget to promote being at
the show in advance and during…
Make sure to include
@SpecialityFair and #SFFF18 in
your relevant posts.
Social media
content and management

16. Get in touch
contact details
 To get in touch with the Storm
team please email
sfff@stormcom.co.uk or call
0207 240 2444.
 Don’t forget to visit us in the
press office (located in the VIP
area) at the show.
 Finally, enjoy the show!

17. Thanks!