2. We model ourselves after the
traditional European coffee
houses. Caffebene is a destination
of rest and relaxation amid the
hectic scene of city living.
Caffè Bene is a coffeehouse chain
based in Seoul, South Korea.
It was founded in May 2008 by
Sun-Kwon Kim, its CEO
Caffè Bene is the largest
coffeehouse in South Korea in the
number of stores.
3. Caffebene was launched in South Korea in 2008.
Caffebene gained popularity with the help of its
differentiated menu selections like waffles,
medium roasted coffee, store interior, marketing
strategies, and more.
Such competitive edge allowed Caffebene to
rapidly grow, opening 650 stores in the first four
years.
4. Caffebene makes its global debut with the
opening of its first flagship store in Times
Square in New York City.
With over 1,500 customers that visit the
store daily, Caffebene starts to make its
way into the lives of New Yorkers,
becoming one of the landmarks.
5. Caffebene opened 1,000 stores worldwide.
In the United States, Caffebene began to
introduce and open up franchise business
opportunities, reaching out to major areas
like Los Angeles, New Jersey, Dallas, Chicago,
and more.
Caffebene’s signature menu items like
waffles and bingsu started to win the hearts
of many New Yorkers and tourists looking for
new dessert selections.
6. Caffebene began to receive attention
from major media like FOX, Wall Street
Journal, New York Times, Forbes,
Entrepreneur, and CNBC.
In 2014, Caffebene began reaching out
to the local communities, beyond the
walls of its cafés.
9. Caffebene has brand power and brand strength
Caffebene Story
Caffebene is America’s next generation of coffee house.
With more than 1600 locations worldwide and more than 100
locations in the United States, Caffebene is continuing to
grow.
Caffebene Strategy
Caffebene’s founder and CEO Sun-Kwon Kim
possess both versatile communication and
leadership skills.
His know-hows of the franchise business and
Caffebene’s strong, systematic, and solid
franchise system are what allowed the
business to grow so rapidly
10.
11.
12.
13.
14. Kazakhstan officially known as the Republic of
Kazakhstan, is a country in northern Central Asia,
with a sliver of its territory west of the Ural River
extending into Eastern Europe.
Kazakhstan had become the dominant nation of
Central Asia economically, generating 60% of the
region's GDP, primarily through its oil/gas industry.
Kazakhstan has vast mineral resources.
15. Kazakhstan has the largest and strongest performing
economy in Central Asia.
Kazakhstan’s economy grew at an average of 8% per
year until 2013, before suffering a slowdown in 2014
and 2015
As of 30 September 2012, foreign investors had placed
a total of $177.7 billion in Kazakhstan.
As of May 2014, Kazakhstan attracted
$190 billion in gross foreign investments
Kazakhstan achieved its goal of entering the top 50
most competitive countries in 2013, and has
maintained its position
19. We will enter the market in Kazakhstan with
the franchise strategy
Coffee business is new Kazakhstan
Advantage of Caffebene franchise is that
franchiser will provide us a standard package of
products, systems, and management services
we as a franchisee will provide market
knowledge, capital, and personal
involvement in management
20.
21.
22.
23.
24. City: Almaty (1,550,000 people)
The largest financial, economic and cultural center of Central Asia
Medeu district (192,000 people)
Top 7 universities; 300,000 students
25.
26. 18-45 year olds
Youngsters who want to gather with their
friends
Students and office workers who need to
catch up with their work
Those who feel that drinking Coffee is
“cool”
People who are adventurous , willing to try
to new things
27. The number of potential customers : 100-150 people per day
The cheapest beverage is Espresso (450-700₸ or 1,600-2,500 ₩ )
Coffeedelia coffee shop – 350 ₸ (1,300 ₩ )
Coffeemania - 500 ₸ (1,800 ₩ )
33. Nauruz (Concerts): 21-22 March
Russian Orthodox Easter Festivals
National Unity Day( Public events): 1 may
Victory Day (Concerts): 9 May
Biker festival ‘Preserve Balkhash: July
Kurban Bayram: Date changes
Almaty apple festival: September
Almaty Symphony Orchestra Concert
Circus Show "Just a Very Good Circus"
Summer Jazz Concerts at Esentai Square
34.
35. Product Placement
We will advertise Cafebenne through
appearances in film, television, or other
media."
WORD-OF-MOUTH
We will trigger Word Of Mouth
Strategy by
“Exceptional Customer Service”
