2. MMPC 006 (Marketing Management-Syllabus)
Block-1: Introduction to Marketing and Markets
Unit 1: Marketing: An Overview
Unit 2: Marketing Environmental Analysis
Unit 3: Marketing Segmentation, Targeting and Positioning
Unit 4: Consumer Behaviour
Block-2: Product and Pricing Decision
Unit 5: Product Decision
Unit 6: Branding and Pricing Decision
Unit 7: Product Life Cycles and New Product Development
Unit 8: Pricing Decisions
3. Block-3: Distribution and Promotion Decisions
Unit 9: Integrated Marketing Communication
Unit 10: Advertising and Sales Promotion
Unit 11: Personal Selling and Managing Sales
Personnel
Unit 12: Distribution Management
Block-4: Sectoral Applications and Emerging Issues
Unit 13: Marketing Of Services
Unit 14: Digital Marketing
Unit 15: Other Emerging Issues in Marketing
