MMPM 001 Syllabus

1. AN ONLINE COUNSELLING
ON
MMPM 001 (Consumer Behaviour)
IGNOU LSC 2728
MBA/MPR PROGRAMME

2. MMPM 001 (Consumer Behaviour-Syllabus)
Block-1: CONSUMER BEHAVIOUR-ISSUES AND CONCEPTS
Unit 1: Consumer Behaviour- Nature, Scope, Models and Applications
Unit 2: Consumer Behaviour and Life-style Marketing
Unit 3: Organisational Buying Behaviour
Block-2: INDIVIDUAL INFLUENCES ON BUYING BEHAVIOUR
Unit 4: Perceptions
Unit 5: Learning and Memory
Unit 6: Attitude and Attitude Change
Unit 7: Personality and Self-concept
Unit 8: Consumer Motivation and Involvement

3. Block-3: GROUP INFLUENCES ON CONSUMER BEHAVIOUR
Unit 9: Reference Group Influence and Group Dynamics
Unit 10: Family Buying Influences, Family Life Cycle and Buying
Roles
Unit 11: Culture and Sub-culture Influences
Block-4: Sectoral Applications and Emerging Issues
Unit 12: Problem Recognition and Information Search Behaviour
Unit 13: Information Processing
Unit 14: Alternative Evaluation
Unit 15: Purchase Process and Post Purchase Behaviour