The document proposes marketing training programs for Celltrion employees. It outlines a 6-step marketing training program covering topics such as product management, new product launches, marketing mix, resource management, and product lifecycles. A new proposal is made for intensive shorter courses covering 3 of the 6 steps over 10 days for 60 million KRW, targeting 63 managers. The curriculum includes principle courses and advanced courses with case studies and exercises. The goal is for trainees to understand marketing practices and roles to make effective plans and partner with stakeholders.
Muhammad Asif is seeking a marketing and business planning management position. He has over 11 years of experience in marketing research, business planning, product development, sales forecasting, and market analysis. Some of his specialties include business modeling, market research, budgeting, pricing strategies, market segmentation, and sales forecasting. His previous roles include Associate Manager at TeleCard Limited where he was responsible for business planning, forecasting, and product development. He also worked as a Research Executive for Oasis International and Opinion Research Group conducting various marketing research projects.
Support presentation to the SPIN-UP Training Programme on Entrepreneurial Skills for University Spin-Offs.
SPIN-UP is a cooperation project supported by the European Commission that aims to create an Entrepreneurship Training and Coaching Programme that contributes to the development of Key Entrepreneurial Skills, both technical and behavioural, essential to enable and leverage University Spin-Offs growth.
Download and have access to other training materials in www.spin-up.eu
Manoj Sharma is seeking a senior managerial position with over 18 years of experience in media marketing and education management. He currently serves as Vice President of Operations for MKR Foundation for Education in Aligarh, India where he oversees operations, project management, finance, promotions and more. Prior to this role, he held leadership positions in media marketing for Hindustan Media Ventures and Amar Ujala Publications, successfully launching new editions and driving revenue growth. He has a law degree and qualifications in marketing, travel/tourism and commerce.
Whether it is a Strategic Plan for the longer term or a Business Plan for the shorter term, this complimentary template is sure to provide you sound guidance in capturing your organisational intent.
Emad Eldin Mohamed Ahmed is an Egyptian national seeking a career in marketing or sales and marketing with over 19 years of experience in pharmaceutical sales, marketing management, and business development. He has held several director and manager roles at pharmaceutical companies in Egypt and Saudi Arabia, and has a medical degree from Cairo University as well as marketing and business qualifications. His experience includes developing marketing strategies, managing budgets, identifying new opportunities, and leading sales and marketing teams.
GAIN is a strategic consultancy that helps companies expand internationally, especially in emerging markets like BRICS countries. It has experienced staff with offices in Barcelona and Brazil. GAIN offers consulting services like strategic planning, international expansion plans, strategic alliances, and mergers and acquisitions. Its management team has expertise in various industries and experience living abroad and working on international projects. For more information on GAIN's services, contact the principals listed.
Camelot Consultants provides business consulting services including creating brand identities, marketing plans, entry strategies for new products and brands, and expansion strategies. Their services also include trade channel strategy, standard operating procedures, and HR solutions. They have experience consulting for companies across various industries such as retail, apparel, FMCG, healthcare, food and beverages, and more. Their consultants have decades of experience in areas like sales, marketing, retail operations, and HR.
The document provides guidance for a marketing project including analyzing opportunities and developing a marketing plan. It outlines 4 main steps: 1) defining the project idea and goals, 2) analyzing market opportunities through factors like PEST analysis and competitive forces, 3) specifying marketing plan elements like target audience and branding, and 4) developing financial evaluations. For step 2 on market opportunities analysis, it emphasizes exploring the macroenvironment, microenvironment, and identifying competitive advantages. It also provides templates for using tools like PEST analysis and Porter's 5 competitive forces to systematically analyze the relevant market factors and competitive landscape.
Muhammad Asif is seeking a marketing and business planning management position. He has over 11 years of experience in marketing research, business planning, product development, sales forecasting, and market analysis. Some of his specialties include business modeling, market research, budgeting, pricing strategies, market segmentation, and sales forecasting. His previous roles include Associate Manager at TeleCard Limited where he was responsible for business planning, forecasting, and product development. He also worked as a Research Executive for Oasis International and Opinion Research Group conducting various marketing research projects.
Support presentation to the SPIN-UP Training Programme on Entrepreneurial Skills for University Spin-Offs.
SPIN-UP is a cooperation project supported by the European Commission that aims to create an Entrepreneurship Training and Coaching Programme that contributes to the development of Key Entrepreneurial Skills, both technical and behavioural, essential to enable and leverage University Spin-Offs growth.
Download and have access to other training materials in www.spin-up.eu
Manoj Sharma is seeking a senior managerial position with over 18 years of experience in media marketing and education management. He currently serves as Vice President of Operations for MKR Foundation for Education in Aligarh, India where he oversees operations, project management, finance, promotions and more. Prior to this role, he held leadership positions in media marketing for Hindustan Media Ventures and Amar Ujala Publications, successfully launching new editions and driving revenue growth. He has a law degree and qualifications in marketing, travel/tourism and commerce.
Whether it is a Strategic Plan for the longer term or a Business Plan for the shorter term, this complimentary template is sure to provide you sound guidance in capturing your organisational intent.
Emad Eldin Mohamed Ahmed is an Egyptian national seeking a career in marketing or sales and marketing with over 19 years of experience in pharmaceutical sales, marketing management, and business development. He has held several director and manager roles at pharmaceutical companies in Egypt and Saudi Arabia, and has a medical degree from Cairo University as well as marketing and business qualifications. His experience includes developing marketing strategies, managing budgets, identifying new opportunities, and leading sales and marketing teams.
GAIN is a strategic consultancy that helps companies expand internationally, especially in emerging markets like BRICS countries. It has experienced staff with offices in Barcelona and Brazil. GAIN offers consulting services like strategic planning, international expansion plans, strategic alliances, and mergers and acquisitions. Its management team has expertise in various industries and experience living abroad and working on international projects. For more information on GAIN's services, contact the principals listed.
Camelot Consultants provides business consulting services including creating brand identities, marketing plans, entry strategies for new products and brands, and expansion strategies. Their services also include trade channel strategy, standard operating procedures, and HR solutions. They have experience consulting for companies across various industries such as retail, apparel, FMCG, healthcare, food and beverages, and more. Their consultants have decades of experience in areas like sales, marketing, retail operations, and HR.
The document provides guidance for a marketing project including analyzing opportunities and developing a marketing plan. It outlines 4 main steps: 1) defining the project idea and goals, 2) analyzing market opportunities through factors like PEST analysis and competitive forces, 3) specifying marketing plan elements like target audience and branding, and 4) developing financial evaluations. For step 2 on market opportunities analysis, it emphasizes exploring the macroenvironment, microenvironment, and identifying competitive advantages. It also provides templates for using tools like PEST analysis and Porter's 5 competitive forces to systematically analyze the relevant market factors and competitive landscape.
Syed Asad Ali Naqvi is a results-oriented professional with over 17 years of experience in strategic management, marketing, business analysis, and research in the pharmaceutical, diagnostics, and healthcare industries. He has a background in business degrees and computer education. Naqvi has experience developing marketing strategies, budgets, and data analytical solutions. He is skilled in strategic planning, marketing management, and developing teams.
Navis has over 10 years of experience in marketing and business management. She has a Doctorate in Business Administration and has helped develop new brands and business ventures in China. Her expertise includes strategic planning, project management, marketing, and franchise development. Moving forward, she aims to utilize her experience consulting for brands on development and different business models like e-commerce and franchising.
This document provides an introduction to strategic management. It discusses key concepts like business policy, strategy, strategic intent, strategic management process, and levels of strategy.
The strategic management process involves establishing strategic intent through vision, mission, business definition and goals. Strategy formulation involves analyzing the environment, risks, opportunities and formulating alternative strategies. Strategy implementation is the process of putting plans and strategies into action through building organizational capabilities, allocating resources, and developing supportive policies.
A STUDY ON MARKETING STRATEGY DEVELOPMENT AT ADMISSION SQUARE LLP- BANGALORESnehashisRoy1
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
The document discusses virtual online training and mentoring programs to support small businesses and fashion businesses. It outlines several organizations and their offerings:
- Belmont Business Enterprise Centre provides mentoring, advisory services and online training to over 20,000 small businesses across Australia.
- Textile Clothing Footwear Centre of WA assists over 6,000 fashion businesses across Australia and globally with virtual online fashion business support.
- TCF Australia and TCF Global provide online fashion business training, mentoring and support for global supply chains.
- Other programs mentioned include the BPW Business Incubator for women-owned businesses, and the Designedge Fashion Incubator for emerging fashion designers.
The document provides an overview of strategic management concepts including:
1. Definitions of strategic management, mission, objectives, goals, and levels of strategy including corporate, business unit, and functional strategies.
2. Frameworks for analyzing the external and internal environment like PEST, Porter's 5 Forces, SWOT, and TOWS.
3. Tools for strategic analysis and choice like the BCG matrix, product life cycle, benchmarking, and gap analysis.
4. The rational process of strategic management including analysis, formulation, implementation, and review.
5. Case studies and examples are provided to illustrate strategic management techniques.
العرض التقديمي لمحاضرة
الخطة التسويقية
التي قدمها المهندس هاني خوجة
رئيس شركة الكسير
بتنظيم لجنة شباب الاعمال بمقر الغرفة التجارية الصناعية بالرياض يوم الثلاثاء
I believe on the rules "3C of life" that I would like to take the chance to explore the changes as my choice.
Please find attached my CV as details for your kind consideration.
The candidate has over 15 years of experience in product management and sales roles within the medical device industry. Their experience includes managing product lines, developing marketing strategies, establishing sales objectives, and supervising field sales teams. They have a background in managing a variety of medical devices including those related to fat transfer, liposuction, and dermatological treatments.
This document discusses strategic marketing management and the strategic planning process. It describes the five stages of strategic planning as:
1) Analyzing the current situation
2) Defining objectives and goals
3) Developing strategies to achieve objectives
4) Selecting the best strategies
5) Implementing and ensuring arrival at the desired objectives.
The document provides examples to illustrate each stage of the process. It emphasizes that objectives should be specific, measurable, achievable, realistic and timed (SMART). Strategies are the methods used to achieve objectives, and an effective strategy is selected after considering implications and outcomes. The overall strategic planning process aims to minimize conflict and maximize the use of resources to coordinate efforts.
Shaj Ramachandran has over 16 years of experience in retail operations management, business development, marketing, and strategic planning. He has a proven track record of leading teams to achieve sales targets and open new stores. As Retail Operations Manager for Lifestyle stores in Kuwait, he established several in-house departments and consistently maintained the #1 market share position for cosmetics brands over 16 years. His key skills include sales management, operations management, supply chain management, and team leadership. He is seeking a challenging position to drive business growth through adept management and a focus on performance.
this presentation is on Strategic management.
It covers following topics in detail -
Introduction of strategic management
Definition of strategic management
Mintzberg’s Views of Strategy
Features of strategic management
Role of strategic management
Process of strategic management
Need of Strategic management
Benefits of Strategic management
Limitations of strategic management
Mission & Vision
Este documento describe varias herramientas de ofimática web como Google Drive, blogs, Flickr, YouTube, SlideShare, Creative Commons, Dropbox y One Drive. Google Drive permite almacenar archivos de forma gratuita en la nube, mientras que blogs, Flickr, YouTube y SlideShare permiten compartir archivos, fotos, videos y presentaciones. Creative Commons brinda opciones de licencia para proteger la información compartida. Dropbox y One Drive también permiten almacenar archivos en la nube de forma segura y compartirlos fácilmente.
There are two types of social media tipping points - proactive and reactive. Proactive tipping points are premeditated moves to launch a business onto a large stage, while reactive tipping points are unexpected bursts of publicity. Case studies of companies like TGI Friday's, TED, OK Go, and Old Spice show that tipping points require skill, experience, flexibility, and seeing things from customers' perspectives to leverage unexpected opportunities. The key is having good content before seeking widespread popularity and continually innovating to engage audiences.
Dr. Stephen R. Covey is recognized as one of Time magazine's most influential Americans and an expert in leadership and organizational development. He outlines the key principles of principle-centered leadership, which include empowering others through shared principles rather than constant control and having honorable character. Covey describes different levels of leadership from personal mastery to organizational leadership and emphasizes the importance of trust. He advocates for continued learning, service to others, positivity, believing in people, self-renewal, synergy, and balancing one's life.
USeful extracts from the amazing book 'The tipping Point'.
If you are starting a new venture, you will love this.
Please give me feedback at nsnarang@gmail.com
Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point". The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states, "Ideas and products and messages and behaviors spread like viruses do".
15 Employee Engagement activities that you can start doing nowHppy
As a manager, keeping employees engaged is a major challenge but also opportunity. To achieve engagement, efforts must align with business strategy. The HR function is essential to define an engagement strategy aligned with organizational goals. There are many activities that can boost engagement, such as involving employees in business planning, knowledge sharing programs, learning opportunities, recognition of efforts, and encouraging career development.
Assignment details1. collaboration in a business environment aman341480
The document outlines an assignment to develop a comprehensive project in groups. It provides details on the assignment requirements and responses from 5 students describing their plans and outlines for conducting research, organizing the project, and ensuring success. The students discuss splitting work evenly, using sources like the class book and online research to find information, and including elements like SWOT analyses, mission statements, and market analyses in their outlines.
The document outlines the key components and purpose of an effective marketing plan. It discusses that a marketing plan 1) acts as a common roadmap, 2) identifies needed changes through analysis, and 3) serves as a performance evaluation and financial commitment. All effective plans contain an analysis of influences, objectives formulation, and strategies/tactics to achieve objectives. Objectives should be results-oriented, measurable, realistic, challenging, affordable, timely, and profitable. The plan also provides examples of sections that should be included like executive summary, situation analysis, strategies, and action plan.
The Mini MBA in Management program provides participants with essential managerial skills through 6 courses over 3 months. The program aims to help participants broaden their management perspective, lead organizations effectively, and prepare strategic and operational plans. It is intended for bachelor's degree holders seeking management knowledge or a career change. Upon completing at least 80% of the 96-hour program and scoring 70% or higher, participants will receive a certificate in management from Career Gates and other certifying bodies.
Syed Asad Ali Naqvi is a results-oriented professional with over 17 years of experience in strategic management, marketing, business analysis, and research in the pharmaceutical, diagnostics, and healthcare industries. He has a background in business degrees and computer education. Naqvi has experience developing marketing strategies, budgets, and data analytical solutions. He is skilled in strategic planning, marketing management, and developing teams.
Navis has over 10 years of experience in marketing and business management. She has a Doctorate in Business Administration and has helped develop new brands and business ventures in China. Her expertise includes strategic planning, project management, marketing, and franchise development. Moving forward, she aims to utilize her experience consulting for brands on development and different business models like e-commerce and franchising.
This document provides an introduction to strategic management. It discusses key concepts like business policy, strategy, strategic intent, strategic management process, and levels of strategy.
The strategic management process involves establishing strategic intent through vision, mission, business definition and goals. Strategy formulation involves analyzing the environment, risks, opportunities and formulating alternative strategies. Strategy implementation is the process of putting plans and strategies into action through building organizational capabilities, allocating resources, and developing supportive policies.
A STUDY ON MARKETING STRATEGY DEVELOPMENT AT ADMISSION SQUARE LLP- BANGALORESnehashisRoy1
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
The document discusses virtual online training and mentoring programs to support small businesses and fashion businesses. It outlines several organizations and their offerings:
- Belmont Business Enterprise Centre provides mentoring, advisory services and online training to over 20,000 small businesses across Australia.
- Textile Clothing Footwear Centre of WA assists over 6,000 fashion businesses across Australia and globally with virtual online fashion business support.
- TCF Australia and TCF Global provide online fashion business training, mentoring and support for global supply chains.
- Other programs mentioned include the BPW Business Incubator for women-owned businesses, and the Designedge Fashion Incubator for emerging fashion designers.
The document provides an overview of strategic management concepts including:
1. Definitions of strategic management, mission, objectives, goals, and levels of strategy including corporate, business unit, and functional strategies.
2. Frameworks for analyzing the external and internal environment like PEST, Porter's 5 Forces, SWOT, and TOWS.
3. Tools for strategic analysis and choice like the BCG matrix, product life cycle, benchmarking, and gap analysis.
4. The rational process of strategic management including analysis, formulation, implementation, and review.
5. Case studies and examples are provided to illustrate strategic management techniques.
العرض التقديمي لمحاضرة
الخطة التسويقية
التي قدمها المهندس هاني خوجة
رئيس شركة الكسير
بتنظيم لجنة شباب الاعمال بمقر الغرفة التجارية الصناعية بالرياض يوم الثلاثاء
I believe on the rules "3C of life" that I would like to take the chance to explore the changes as my choice.
Please find attached my CV as details for your kind consideration.
The candidate has over 15 years of experience in product management and sales roles within the medical device industry. Their experience includes managing product lines, developing marketing strategies, establishing sales objectives, and supervising field sales teams. They have a background in managing a variety of medical devices including those related to fat transfer, liposuction, and dermatological treatments.
This document discusses strategic marketing management and the strategic planning process. It describes the five stages of strategic planning as:
1) Analyzing the current situation
2) Defining objectives and goals
3) Developing strategies to achieve objectives
4) Selecting the best strategies
5) Implementing and ensuring arrival at the desired objectives.
The document provides examples to illustrate each stage of the process. It emphasizes that objectives should be specific, measurable, achievable, realistic and timed (SMART). Strategies are the methods used to achieve objectives, and an effective strategy is selected after considering implications and outcomes. The overall strategic planning process aims to minimize conflict and maximize the use of resources to coordinate efforts.
Shaj Ramachandran has over 16 years of experience in retail operations management, business development, marketing, and strategic planning. He has a proven track record of leading teams to achieve sales targets and open new stores. As Retail Operations Manager for Lifestyle stores in Kuwait, he established several in-house departments and consistently maintained the #1 market share position for cosmetics brands over 16 years. His key skills include sales management, operations management, supply chain management, and team leadership. He is seeking a challenging position to drive business growth through adept management and a focus on performance.
this presentation is on Strategic management.
It covers following topics in detail -
Introduction of strategic management
Definition of strategic management
Mintzberg’s Views of Strategy
Features of strategic management
Role of strategic management
Process of strategic management
Need of Strategic management
Benefits of Strategic management
Limitations of strategic management
Mission & Vision
Este documento describe varias herramientas de ofimática web como Google Drive, blogs, Flickr, YouTube, SlideShare, Creative Commons, Dropbox y One Drive. Google Drive permite almacenar archivos de forma gratuita en la nube, mientras que blogs, Flickr, YouTube y SlideShare permiten compartir archivos, fotos, videos y presentaciones. Creative Commons brinda opciones de licencia para proteger la información compartida. Dropbox y One Drive también permiten almacenar archivos en la nube de forma segura y compartirlos fácilmente.
There are two types of social media tipping points - proactive and reactive. Proactive tipping points are premeditated moves to launch a business onto a large stage, while reactive tipping points are unexpected bursts of publicity. Case studies of companies like TGI Friday's, TED, OK Go, and Old Spice show that tipping points require skill, experience, flexibility, and seeing things from customers' perspectives to leverage unexpected opportunities. The key is having good content before seeking widespread popularity and continually innovating to engage audiences.
Dr. Stephen R. Covey is recognized as one of Time magazine's most influential Americans and an expert in leadership and organizational development. He outlines the key principles of principle-centered leadership, which include empowering others through shared principles rather than constant control and having honorable character. Covey describes different levels of leadership from personal mastery to organizational leadership and emphasizes the importance of trust. He advocates for continued learning, service to others, positivity, believing in people, self-renewal, synergy, and balancing one's life.
USeful extracts from the amazing book 'The tipping Point'.
If you are starting a new venture, you will love this.
Please give me feedback at nsnarang@gmail.com
Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point". The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states, "Ideas and products and messages and behaviors spread like viruses do".
15 Employee Engagement activities that you can start doing nowHppy
As a manager, keeping employees engaged is a major challenge but also opportunity. To achieve engagement, efforts must align with business strategy. The HR function is essential to define an engagement strategy aligned with organizational goals. There are many activities that can boost engagement, such as involving employees in business planning, knowledge sharing programs, learning opportunities, recognition of efforts, and encouraging career development.
Assignment details1. collaboration in a business environment aman341480
The document outlines an assignment to develop a comprehensive project in groups. It provides details on the assignment requirements and responses from 5 students describing their plans and outlines for conducting research, organizing the project, and ensuring success. The students discuss splitting work evenly, using sources like the class book and online research to find information, and including elements like SWOT analyses, mission statements, and market analyses in their outlines.
The document outlines the key components and purpose of an effective marketing plan. It discusses that a marketing plan 1) acts as a common roadmap, 2) identifies needed changes through analysis, and 3) serves as a performance evaluation and financial commitment. All effective plans contain an analysis of influences, objectives formulation, and strategies/tactics to achieve objectives. Objectives should be results-oriented, measurable, realistic, challenging, affordable, timely, and profitable. The plan also provides examples of sections that should be included like executive summary, situation analysis, strategies, and action plan.
The Mini MBA in Management program provides participants with essential managerial skills through 6 courses over 3 months. The program aims to help participants broaden their management perspective, lead organizations effectively, and prepare strategic and operational plans. It is intended for bachelor's degree holders seeking management knowledge or a career change. Upon completing at least 80% of the 96-hour program and scoring 70% or higher, participants will receive a certificate in management from Career Gates and other certifying bodies.
This document summarizes the CEED Go-To-Market program, which helps accelerate new product initiatives over 7 hands-on workshops. The program provides practical knowledge and feedback to help participants validate whether their product is viable for market. It is designed for startups, product owners in established companies, entrepreneurs focused on global growth, and companies that want to improve unsuccessful product launches. The program challenges business models, defines market position and strategy, and shares financing knowledge, with the goal of preparing participants for future product success.
This document outlines the importance of developing a good marketing plan for startups. It discusses that a marketing plan should identify the business, analyze the competitive landscape, set goals and metrics, and include budgets. The plan should also describe how marketing activities will be implemented, tracked, and evaluated. Developing a marketing plan allows startups to strategize their market entry, identify sales channels, and integrate communications to effectively promote their business.
The document provides guidance on developing a social media marketing strategy. It discusses conducting a situation analysis to understand where the business currently stands. This involves research, SWOT, PESTEL and competitor analyses. The document then covers setting objectives to define where the business wants to go. Lastly, it outlines developing a strategy to achieve the objectives, including segmentation, targeting, positioning and integrating different tactics. The overall strategy framework follows the SOSTAC model of situation analysis, objectives, strategy, tactics, action and control.
This document outlines a marketing plan, discussing objectives like marketing planning, tactical and strategic plans, and the marketing planning process. It describes performing a situation analysis, setting objectives, and deciding strategies. Key elements include a marketing audit, SWOT analysis, assumptions, objectives, strategy, and program. The planning process involves defining the situation, formulating assumptions, setting objectives, deciding strategies, and implementing actions. The marketing mix, objectives, strategies, and use of the plan are also summarized.
1. A marketing plan is a blueprint for achieving marketing goals through determining objectives, strategies, and tactics as well as allocating necessary resources and schedules.
2. Developing an effective marketing plan involves conducting a thorough situational analysis of the internal and external environment through tools like SWOT and PESTEL analysis.
3. The marketing plan process then establishes SMART sales and marketing objectives, outlines strategies and tactics through the marketing mix, and includes action plans, budgets, and key performance indicators to ensure goals are met.
This unit covers the following points:
1.VMOST
2.What does Marketing Strategy Accomplish?
3. Overview of Strategic Market management
4. Objectives of strategic Market Management
5.Business Strategy
6.Strategic Marketing Management : Characteristics and trends
7.Objective of Strategic management
8.Difference between Strategic Marketing & Marketing Strategy
9.Business Vision its components
10. BHAG
11.Understanding how the Market segments
12.An analysis of Customer Motivation
13.Exploration of unmet needs
14.The KANO MODEL
This 2-credit postgraduate course on Marketing Management aims to develop essential marketing knowledge and competencies to guide managers' strategic and operational decision-making. The course will provide exposure to real-world marketing activities and cover key topics like marketing theories, frameworks, buyer behavior analysis, market segmentation, marketing mix elements, and international marketing. Upon completing the course, students should be able to understand and apply marketing concepts, analyze markets, formulate marketing strategies, and effectively present findings from group work. The reading materials will draw from several marketing management textbooks.
Entrepreneurship Project on Market Survey519.docxMmmm358556
The document provides guidelines for conducting an entrepreneurship project on market survey. It outlines the purpose and objectives of conducting a market survey which is to gain customer feedback, understand customer preferences, enhance products/services, and make informed business decisions. It describes how to conduct a market survey by determining the purpose, target region, demographics, and developing a questionnaire. The questionnaire should be concise with simple questions and limited to 15 questions to retain respondents for no more than 3 minutes. The document provides an outline for the required sections and contents of the market survey project report.
The document discusses managing global product development and brands. It presents the Global Decision Making framework as a way to avoid challenges in global product development through preparation and a holistic approach. The framework consists of 5 stages: 1) strategic goal setting, 2) strategic planning, 3) operational planning, 4) implementation, and 5) evaluation. It also discusses organizing multidisciplinary teams for product development, testing new product concepts, considerations for global product launches, and managing brand portfolios with consistency in brand strength and meaning across markets.
Boosting Sales Force Effectiveness at ITravelCO (IE Business School Case)scordobaimba2013
This document outlines a project to boost sales force effectiveness at ITravelCO by addressing issues with people, processes, and organizational structure. The goals are to increase sales effectiveness and market share. Key deliverables include standardized training, competitive incentives, customer segmentation, and a new organizational chart. The methodology involves diagnosing top markets, identifying best practices, designing improvements, and implementing a pilot program. A team of 6 consultants will work with ITravelCO over 9 months on diagnosis, design, and implementation phases. The project aims to optimize the sales model, structure, and talent management to better respond to market changes.
This document provides information about the Marketing Management course MKT501. It will be a 4 credit course with 4 lectures per week and no tutorials or practical sessions. The course aims to help students apply marketing concepts, formulate marketing plans, develop integrated marketing communication plans, and formulate brand strategies. It will also help students develop distribution strategies and analyze how digital technologies are impacting marketing. The course will cover topics like understanding marketing, conducting market research, analyzing customer segments, developing branding strategies, setting product and pricing strategies, and developing integrated marketing communications plans. Student assessment will include assignments, case studies, and an end-term exam.
The document outlines a 3-day training course on strategic thinking for management. It includes details on course objectives, content, lesson plans, assessment plans, and evaluation procedures. The course aims to help participants develop skills in areas like SWOT analysis, risk assessment, and performance evaluation.
The document describes an approach to experiential learning programs aimed at building a market-driven culture within companies. It discusses elements like storytelling, visuals, games and team activities designed to make sessions engaging and help learning stick over time. Customizable program elements and materials are tailored for each client to address their specific business issues and needs. Programs typically last 2 days plus additional webinars and aim to provide an intensive learning experience for participants.
The document provides guidance on developing a strategic marketing plan. It discusses the importance of understanding the market and target customers, and developing goals and strategies. A good marketing plan should include key elements like a business description, market research, pricing analysis, marketing goals and methods to track success. Developing an effective marketing plan is important to help businesses set goals and implement strategies to grow profits.
The document outlines the course plan for a Marketing Management class, including objectives to understand modern marketing concepts and techniques and apply them to business. It details assignments, tests, case studies, topics to be covered in each lecture, classroom format, and evaluation criteria. Presentations will be part of the course where students select a product and develop a marketing program.
Understanding the Next Product Job Up (and Getting Promoted)Rich Mironov
ProductCamp London, 8Feb2014: a talk/discussion about how larger companies tier their product mgmt roles (individual contributor PM, director, VP), ideas about what they each to, and conversation about deciding if you want that promotion.how to signal that you do.
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
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4. (Celltrion MKT College)
6 - step wised Marketing Training Programs
Introduction of
Product
Management
New Product
Launch
Management
Marketing
Mix &
Execution
Resources
Management &
Internal
Communication
C4 Insights &
Opportunities ProductLifeCycle
Management
5. (Celltrion MKT College)
Why do you need to learn about 6-step wised ?
6-Step
Wised
Marketing
Training
Set up MKT
Training based
on the People
Management
Access to
Practical
Pharmaceutical
s MKT
General to
Specific
In conclusion, to give a right directions and take right information
from partners, all of CMs have to know of their marketing practices in
everywhere
6. TWC 6-step wised Marketing Training Programs
Basic Pharmaceutical
Marketing Training
• Marketing Planning (Introduction of Product Management)
Advanced
Pharmaceutical
Marketing Training
• New Product Launch Management
• Resources Management & Internal Communication
• Product Life Cycle Management
• C4 Insights & Issues ,Opportunities
• Marketing Mix & Execution
Training Course Target Audience Remarks
Basic Pharmaceutical
Marketing
ALL
• Marketing Principles
• Understanding of
Marketing Plan and
Flow-Process
2Days
Program
Advanced Pharmaceutical
Marketing
PM , Brand Manager
• Advanced Marketing
• Special Marketing
Training Session in line
with Company’s request
2Days
Program/
Course
7. Proposal by Courses
1. Marketing Planning (Introduction of Product Management)
2. New Product Launch Management
3. Resources Management & Internal Communication
4. Product Life Cycle Management
5. C4 Insights & Issues and Opportunities
6. Marketing Mix & Execution
Total Course
Intensive Course
(1)
Intensive Course
(2)
Intensive Course
(3)
6단계 모두 진행 4 단계로 진행 3 단계로 진행 2 단계로 진행
1,2,3,4,5,6 코스를 분기별,
월별 진행 (6회-12일)
12,45,63 코스를 분기
별 및 월별 진행 (4회-8일)
12,4,53,6 코스로 진행
(3회-6일)
1,2,4,5,3,6 코스로 진행
(2회-4일)
90 mio KRW 70 mio KRW 50 mio KRW 30 mio KRW
*Specific Budget is TBD
9. Summary of Proposal
•Total 63 Managers in Marketing Department
(PM & Country Manager, General MKTG,etc)
# of Trainees
•Total 5 times (A-B,C-D,F)
•Total 10 Days (2Days/Course)
•3 Courses, Intensive II (12,4,53,6)
•60 mio KRW (10 Days vs. 6Days)
# of Times
# of Days
# of Courses
# of Budget
10. Proposal by Courses
1. Marketing Planning (Introduction of Product Management)
2. New Product Launch Management
3. Resources Management & Internal Communication
4. Product Life Cycle Management
5. C4 Insights & Issues and Opportunities
6. Marketing Mix & Execution
Total Course
Intensive Course
(1)
Intensive Course
(2)
Intensive Course
(3)
6단계 모두 진행 4 단계로 진행 3 단계로 진행 2 단계로 진행
1,2,3,4,5,6 코스를 분기별,
월별 진행 (6회-12일)
12,45,63 코스를 분기
별 및 월별 진행 (4회-8일)
12,4,53,6 코스로 진행
(5회-10일)
1,2,4,5,3,6 코스로 진행
(2회-4일)
90 mio KRW 70 mio KRW 60 mio KRW 30 mio KRW
*Specific Budget is TBD
11. Curriculum Construction
Advanced Courses will be operated by separated class
Marketing Mix ,Execution &
Resource Management (I)
w/t 33 Trainees
Marketing Mix ,Execution &
Resource Management (II)
w/t 30 Trainees
C4 Insights & New Product
Readiness (I)
w/t 33 Trainees
C4 Insights & New Product
Readiness (II)
w/t 30 Trainees
Introduction of Product
Management
(Principle Course)
w/t 63 Trainees
12. 1
• Introduction – Pharmaceutical Market Analysis / Definition of Marketing
2
• Changes & Directions of Result-Driven Market
3
• Role & Responsibility of Product Manager
4 • Process of Strategic Marketing Plan
5
• Marketing Objectives / Segmentation & Targeting / Positioning
6
• SWOT Analysis / Market Targeting
7
• Sales Forecasting Method & Exercise
8
• Marketing Mix/ Promotional Strategy / Product Portfolio Management
9
• Basic Finance concept in Marketing
10 • Effective Internal Communication process (POA)
Marketing Planning Program Contents
- Principle Course -
13. The Program at a Glance _ Principle Course
Day 1
9.00am – 6.00 pm
Day 2
9.00am – 6.00 pm
• Introduction of Principle Course
• Market Analysis, R&R of PM
• Group Work:
(R&R Review)
4hrs • Sales Forecasting
• Marketing Mix
• Portfolio Management
• Group Work:
(Forecasting by Products or Countries)
4hrs
• Strategic MKT Plan
• STP
• Group Work:
(STP of Products)
• SWOT Analysis
• Targeting
4hrs • Promotional Strategy
• Finance Concept
• Group Work:
(P&L Review)
• Effective Internal Communications
4hrs
14. Program Overview - Objectives
• Trainees know their industry and anti
cipate their compound, market (size,
structure, growth trends)
• Trainees learn what marketing and p
roduct management is all about fro
m elements to intermediated stage
• They have a chance to discuss the
evolving roles of a product manager
1. Market situation
2. Promotional Strategy
3. Action Plan
1-1. 시장 정의(Market Definition)
1-2. 거시 환경 분석
(Macro-environment analysis)
1-3. Therapeutic Class sale Trend
1-4. Brand Performance
1-5. 경쟁사분석 (Competitor analysis)
1-6. SWOT analysis
2-1. 시장세분화 전략
2-2. 시장세분화와 SFE
2-3. Positioning
2-4. Sales Objectives & forecasting
2-5. Promotion Strategy
3-1. 판촉전략 Action plan
3-2. Promotional timeline
3-3. MKT Mix & P & L
3-4. Communication(POA)
15. Program Overview – Key Take a way
• Trainees will adapt a brand direction
and strategy to develop a marketing
plan
• They work on a real case-study in
groups or by themselves follow the
exercising process:
— Making up STP
— Perform right Forecasting
— Expect right Internal communication
— Partnering
0
1000
2000
3000
4000
5000
6000
7000
8000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Double Z Model
2009 Cumulative MAT MAT-1
16. C4 Insights & New Product Readiness
1
• Introduction – What are the C4 Insights & Why should we prepare for Launch Readiness
2
• Define the Problems-Consumer, Customer & Compound-Driven Insights, Competitive Context
3
• Drawing Conclusion
4 • Developing Hypotheses
5
• Brand LCM
6
• Stage Strategy-Rapid, Slow Skimming Penetration in Growth, Maturity, Decline phase
7
• Launch Readiness Review
8
• Shape the Brand-Market Place (C4 Analysis), Market Access, Brand Strategy, Competitors
9 • Shape the Market-KOLs & Influencers Development, Medical, Patients, Communication
10 • Organization, Partnering, Logistics, Tracking & Performance Management
17. The Program at a Glance _ Advanced Course I
Day 1
9.00am – 6.00 pm
Day 2
9.00am – 6.00 pm
Introduction-C4 Insights & LCM Introduction- Launch Readiness
Define the Problems and Details Shape the Brand
Consumer & Customer Practical Exercise
Compound & Competitor
Practical Exercise
Group Exercise
Shape the Market
Drawing Conclusion & Developing
Hypothesis
Practical Exercise
Practical Exercise Things to do by Company
Practical Exercise
Group ExerciseBrand LCM
Stage Strategy
Practical Exercise
Group Exercise From C4 Insights to Launch Readiness
Summary
18. Expected Benefits From Advanced Course I
After this course the trainees should be able to..
−Understand what is the best important things to check out everything
−Master the fundamental concepts of the Marketing Mix & Execution from
C4 Insights and take into account of effective partnering management.
−Have a clear understanding of the following manners that may have to b
e considered in any initiative that are connected with the partners
C4 Insights Review and Defined Problems
Life Cycle Management
Check out partners’ KPIs
Preparation for new launch in new market
Confidence to understand flow of Marketing
21. Detailed Contents
• C4 Insights is essential to develop brand strategy and situation analysi
s, tactical plans as well, that is started from define the problem
Insight Exercise
• What are the C4 Insights
• What are the emotional drivers of behavior?
Positioning Counter Positioning
Launch Road map
Define the Problem Consumer Insight
Customer Context
Compound-Driven Insight
Competitive Context
Drawing Conclusion
Developing Hypothesis
22. Detailed Contents
Consumer Insight -BAMM(Behavior and Attitude Modification Map)
-Functional and Emotional Context
-Consumer Thought Process
Customer Context -Context(Physician,Nurse,Payer,Pharmacists,etc)
-Understand Inter-relationships
-Physician self-perception
-Physician beliefs
-Physician behavior
-Physician motivation
Compound-Driven Insight -When to look for and What to look for
-Scientific back ground vs. Compound Attributes
Competitive Context -”Not just What but How”
-Knowledge(competitor practice_SoB,Orgaanization,etc)
Drawing Conclusion -Bubble up, Truisms & Contradiction
-Identifying Values gaps & Simplify to Amplify
Developing Hypothesis -Six path Frame work
24. The Program at a Glance _ Advanced Course II
Day 1
9.00am – 6.00 pm
Day 2
9.00am – 6.00 pm
• Introduction – MME (General Pr
ocess Review)
• Situation, Key Issues
• Group Work:
1.Grill Down Tool-Asking Why?
& So What? Hypothesis cascade
2.Prioritise your Issues and be prepared to
your rationales
4hrs • Introduction-Resource Manageme
nt & Internal Communications
• Understanding of MRM & MOM
• Multi- Channel Marketing
(Commercial Excellence)
• Group Work:
1. Describe your whole resources around Ma
rketing Group
4hrs
• Key Objectives, Action Planning
• Execution, Measurement
• Group Work:
1.Using Key Objective Ladder and Making up
SMART check list
2.Select one best creative theme and activities
you need to accomplish your objectives
4hrs • New Marketing Concept – License
in , out / Co-promotion, Co-
marketing , CSO, CMO
• Maximized Internal
Communication Strategy
• Group Work:
1. Think somebody who have conflict with
your work in the company and how to
improve relationship in the near future
4hrs
25. Expected Benefits From Advanced Course II
After this course the trainees should be able to..
−Have conviction of Marketing Process
−Master the right series (6 stages)
−Utilize right resources without some conflicts within partnering and intern
al stakeholders
6 stages (Situation Analysis-Key Issue-Key Objective-Action Planning-Execution-Measurement)
MRM,MOM
Internal Communication
Management of Partners
26. Detailed Contents
Situation -Understanding of Causes-Facts-Implications
-The Role of SWOT
-C4 Review & SWOT Check list
Key Issue -3Steps (Define, Align, Prioritize)
-Linkage between Key Issues and Strategic Imperatives
Key Objectives -SMART Objectives
-Strategic Objectives & Business Objectives
-Setting Strategic Objectives
-The Key Objectives Ladder (Today vs. Tomorrow)
Action Planning -Know Action Planning is integrated way to deliver the key Objectives
-3Challenges (Creativity, Assessment, Integration)
-Digging Deep & Bridge Questions
-The Bowtie Effect Worksheet (Engage, Experience, Expand)
Execution -Improve Execution to increase impact
-Focused on Top buckets of spending
-Putting ROI into Action
Measurement -Develop Check list
-KPI Development
28. Key take a way Q2 Q3 Q4 Q1 Remarks
Basic MKT
Course
STP 에 관한 기본개념 정립
Essential
Course (1)
Forecasting 관련 실무적용
Internal communications
와 Partnership 의 기본개념
정립
New
Product
Launch
환자와 의사에 관한 S&T
확립을 할 수 있는 개념정립 Optional
Course (1)Market access 관련 기본
개념이해
Resource
manageme
nt &
Internal
Communic
ations
MRM,MOM 의 이해
Optional
Course (3)
Patients map 구성의 이해
MCM 의 이해 및 New MKT
Tool 적용
내부의 자원 활용부분 (DISC
활용)
LCM
각 Stage 별로 전략을 수립할 수
있음
Optional
Course (1)
내가 가진 제품에 LCM 을
적용해 볼 수 있다
C4 Insights
4가지의 C에 관한 개념 정립
Optional
Course (2)제품을 둘러싼 Issue 와
Opportunity & Risk를
management 할 수 있음
Marketing
Mix &
Execution
STP 부터 시작한 기본개념에서
실무적인 MKT SI (Strategic
Imperatives) 와 tactical plan을
짤 수 있음
Essential
Course (2)
Calendar of MKT College by Quarter
29. Overview of 6 step-wised Marketing Training
6 wised Marketing
Training
Training Objective Key Take a way Period/Duration
Budget
(Mio KRW)
Marketing Plan 수립
과정 (Basic course)
• MKTG 에서 알아야 하는
모든 것을 배울 수 있다.
• 기초 과정이면서 동시에
전체 그림을 그릴 수 있는
능력을 배양시킨다.
• STP 에 관한 기본개념 정립
• Forecasting 관련 실무적용
• Internal communications
와 Partnership 의 기본개념
정립
2Q/2days 15 Mio
New Product Launch
Management
• 신제품이 각 나라에서
launching 하기 위해 필요
한 모든 KPIs 들을 체크
할 수 있다.
• 환자와 의사에 관한 S&T 확
립을 할 수 있는 개념정립
• Market access 관련 기본
개념이해
2Q/2days 10 Mio
Resources
Management &
Internal
Communication
• 활용 가능한 모든
resource (내/외부)에 대한
새로운 시각을 갖게 한다
• 커뮤니케이션의 중요성에
대한 인식전환
• MRM,MOM 의 이해
• Patients map 구성의 이해
• MCM 의 이해 및 New MKT
Tool 적용
• 내부의 자원 활용부분
(DISC 활용)
3Q/2days 20 Mio
Product Life Cycle
Management
• 제품의 수명주기에 따른
마케팅전략의 재조정을
할 수 있다.
• 각 Stage 별로 전략을 수립
할 수 있음
• 내가 가진 제품에 LCM 을
적용해 볼 수 있다
3Q/2days 10 Mio
C4 Insights &
Issues ,Opportunities
• 주요 check-list 를 4가지
category 내에서 파악 할
수 있다.
• 4가지의 C에 관한 개념 정
립
• 제품을 둘러싼 Issue 와
Opportunity & Risk를
management 할 수 있음
4Q/2days 15 Mio
Marketing Mix &
Execution
• 실질적인 제품 전략과 더
불어 실행할 수 있는 길을
열어 줄 수 있다.
• STP 부터 시작한 기본개념
에서 실무적인 MKT SI
(Strategic Imperatives) 와
tactical plan을 짤 수 있음
1Q,2015/2days 20 Mio
30. Key assumptions for Celltrion MKT College
기본적으로 6 단계의 마케팅 교육을 제안합니다.
단계별로 2일 교육으로 진행이 되며, 총 12일간의 교육이 1년간 진행이 됩니다.
6단계의 교육과정을 4단계,3단계,2단계 과정으로 축소하여서 핵심부분만으로도 진행이 가능합니다.
(마케팅부서의 CM-Country Manager 들의 working days 를 고려하여 협의 하에 진행)
Objectives
각 단계별로 교육 목적에 대한 방향성을 명확히 하고 진행을 합니다.
기존의 제약사 MKTG 의 교육과는 다른 시각으로 접근을 함 과 동시에 모든 과정들에 대한 이해와
방향성 설정에 초점을 두고 진행을 합니다.
Key take a way
각 단계별 objectives 와 key take a way는 일맥상통 되게 진행을 합니다.
Full course (6단계) 뿐 만 아니라 Intensive course (2~4단계) 도 모든 key take a way 를 가져갈 수
있습니다.
Budget
각 단계별 교육비용이 상이 합니다. (Work-shop 및 simulation 이용에 따라 변동이 있습니다.)
Full course 로 진행 시 에는 견적이 낮아 질 수 있습니다.
단계별 소개부분에서 자세히 다루겠습니다.
Period
6단계 기준으로 고려 할 때, 12일 과정이며, 총 1년간의 시간이 소요됩니다. (1~2회/분기)
4단계 기준으로 진행할 경우 약 8개월 예상 (1단계/2달)
2-3 단계 기준으로 진행 시에는 6개월 이내에 과정을 마칠 수 있습니다.
Other
Insight management (제약사의 PM vs. 셀트리온의 Country Manager)를 위해서 더웨이에서 파견을
나갈 수 있습니다. 또한, 셀트리온 MKTG에서 교육 Contents 개발을 위해서 더웨이에서 함께 작업
하는 것도 가능합니다.
Course