Mobile Brain Bank presentation at the IIR Front End of Innovation conference March 2, 2011, Berlin

2. Mobile Brain Bank
Links Global Potential
@ the 5th annual Front End of Innovation Europe, Berlin, March 2, 2011
Petra Söderling,
Founder and Chairman

3. Mobile is quickly becoming #1
way people use information
and services.
Mobile professionals are freed
from traditional corporations.
Mobile Brain Bank joins these
individuals for creating new.

4. We are
• A global network of mobile minds
• A group of entrepreneurs unleashed
• A talent pool
• A think tank
• A recruitment opportunity
• A channel for sharing

5. Who we are
Constantly evolving!

6. How we work
• Independent & non-profit
• ER Clinics
• TalentBank
• BrainStorm
• ThinkTank

9. How we work
Constantly evolving!

10. +1500 “members”
+5000 individuals in reach
20 events in 18 months
~70 startups pitched their case
~10 startups in ER clinic
9 major hubs

12. What difference do we make
1. New startups are born
2. Tech startups find complementing skills
3. Existing startups grow to hire
4. Existing startups grow international

13. What difference do we make
Constantly evolving!

14. “The New Economy
needs a fresh
approach to
developing
technology and doing
business.”

15. Out of the Old Economy
1970s 1980s, 2000
1990s
• 5 different engine-drive train combinations
• 80% chose front-mounted V8 with
automatic transmission and rear wheel drive
•Chevrolet Impala sold 1,5 million units

16. Out of the Old Economy
1970s 1980s, 2000
1990s
• 40 different engine-drive train combinations
• 25% chose front-mounted V8 with
automatic transmission and rear wheel drive

17. Out of the Old Economy
1970s 1980s, 2000s
1990s
• 600 different kinds of vehicles
• Over 30 brand names
• Most popular type sold 400,000 units

18. Out of the old Economy
• 1970 US car manufactuers offered 5 engine-drivetrain
combinations => 80% chose front-mounted V8 with
automatic transmission and rear wheel drive (Chevrolet
Impala sold 1,5M units)
• Over next 25 years engine-drivetrain combinations went up
to over 40 => 25% chose front-mounted V8 with automatic
transmission and rear wheel drive
• By 2000 US consumers were able to choose from 600
different kinds of vehicles, carrying over 30 brand names,
and largest selling car (Ford Taurus, Honda Accord, Toyota
Camry) only sold 400,000 units

19. Out of the Old Economy
Complexity Fragmentation Confusion
Simplify

20. Out of the Old Economy
• Compress manufacturing processes
• Modularize product design
• Mixed-model assembly systems
• JIT with suppliers and customers
Mass
Customization

21. Out of the Old Economy
• But hey... Now everyone’s doing the same thing, so we
need to
Speed up
• Introduce CAD, CAE, Robotic Assembly etc.

22. Out of the Old Economy

23. Out of the Old Economy

24. Out of the Old Economy
• OK... But now everyone’s fast so we need to focus on
Quality
• Enter TQM, DFM, QFD, QPD, CIM

25. Out of the Old Economy

26. Out of the Old Economy

27. The New
World
Economy.
Asia Pacific - Red
Europe/Middle East/Central Asia/Africa - Green
North America - Blue
Latin American and Caribbean - Yellow
RFC1918 IP Addresses, “private internets” - Cyan
Unknown - White

28. The New World Economy
• Globalization
• Changes in Soviet Union, East Europe, China
• Advances in ICT
• Outsourcing to new types of partnerships, India, Africa
• Information Technology
• Information sensitive operations
• Front loaded cost structure
• Costs in developing new product and associated
production and delivery system
• Cost of incremental units is minimal

29. The New World Economy
• Network Economies > Scale Economies

30. The New World Economy
• Speed to market accelerate low cost, network effect, and
cost of customer switching to competitor

31. The New World Economy
Society Collaborator
Community Partner
Network
Co- Environment
opetitor Ecosystem
Friend

35. The New World Economy

36. The New World Economy

37. The New World Economy

39. txtEagle

40. JamiiX

41. Powerkiss

42. Suntrica

43. Augmented planet

44. 1 Million $100 Business Startup

45. Skimm.tv

46. eyeSight

47. Cellictica

48. MixORG

49. Founder2be

50. Grow VC

51. Why should I work for free?

52. Why should I work for free?

53. Why should I work for free?

55. The ride of my life

56. We are looking for
new people.
We are looking for
new startups.
We are looking for
new ideas.

57. Thank you!
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