This document discusses options for customizing an auto show promo video for local markets. There are three options that range in cost from $2100 to $2900. Option 1 involves creating a finished video with local on-camera segments. Option 2 has the client shoot local segments to be edited in. Option 3 is the lowest cost option at $2900, which involves providing local stats for a voiceover narration video with no local filming required. Video is presented as more engaging and impactful than print for marketing. The promo video can help engage dealership staff, leverage positions with automakers, and provide a sales tool for the auto show.

1. Auto Show Promo
PowerPoint Presentation
Jerry Stanley
Producer ● Director ● Creative

2. Background

3. Promo

4. Customized for Local Markets
• What you just watched can be customized
for YOUR individual markets
• 3 Options …

5. Customized for Local Markets
• Create a finished video profile with “Donuts”
• You shoot your “On-Camera” comments locally and
Option 1 edit them into the master video we provide
• You control the final product
• You shoot local “On-Camera” segments
Option 2 • Provide to JSP Creative
• We create Final Product
• Provide us local market Stats and Facts;
Option 3 – • We create VO Narration Promo
• No “On-Camera”, No Shooting, No added Cost
BEST OPTION • Simple, easy, hassle-free, “TURN-KEY”

6. Promo –
VO
Narration

7. Option Advantages
• Key advantage of Option 1 - Local “on-
camera” comments is personalization
• Key advantage of Option 3 featuring all
VO-Is simplicity
• The choice is yours based on your
preference and value to you and your
market

8. Cost Structure
• Video promo cost approximately $10-12K.
• We are offering the same show, “customized for
your market” for about 2/3 of the cost.
Option 1 Option 2 Option 3
• With “Donut” for • You provide “On- • Best Option;
local video shoot. camera” and Finish Video with
• Requires provide to JSP VO & No “On-
additional Camera”
Production
• $2100 • $3900 • $2900

9. The Age of Video & New Media
Marketing
• Social Media Marketing represents the biggest shift and
change in the world since the Industrial Revolution
• 24 out of 25 major newspapers in the this country are in
trouble
• 96% of all Millennials (age 18-27) prefer the internet for
information
• The fastest growing segment in Social Media is females,
50-65
• 78% of all consumers trust peer recommendations
• Only 14% trust advertising

10. Ask yourself one question…
What is more engaging, more
exciting, more impactful…
Print or Video?

11. Benefits of Video vs. Print
• Internet exposure and access to your video is unlimited
• Video generates excitement and energy you can see,
hear and feel
• Video brings the story to life with images that speak
volumes to your audience
• Video engages the audience emotionally
• Video is more compelling and captivating
• Video distribution is essential FREE
• Multiple outlets via the Web, Facebook, YouTube,
Twitter, etc.

12. Marketing and PR Benefits of
Auto Show Promo
• Engage and excite your dealership
associates about your local show
• Help leverage your position and need with
OEM’s
• Sales tool with local vendors to enhance
participation and value

13. *All footage that JSP Creative
Media Provides are clearance-
free for video use