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- 1. 3DIY An app to provide WP cover customization and 3D printing service
- 2. 3DIY introduction Background Business Model Our team Selling point
- 3. Background
- 4. People are always intend to be UNIQUE Apple provide free engraving services for consumers to make their device unique Individualized back cover is the best selling accessory in Taobao (Chinese version Ebay) Tens of thousands back cover were sold out every month in thousands of taobao shops Background
- 5. Background 3D printing is well known by consumers world wide CCTV reported 3D printing technology extensively 3D printer in Nokia MWC booth attracted many visitors Consumers are interested in 3D printing technology thanks to intensive report about the technology by mass media like CCTV.
- 6. Background Summary 3D Printed back cover has huge market potential. It’s right time to enter 3D Printing business for technology is mature and well known.
- 8. 3DIY introduction Outline Definition An app to provide WP cover customization and 3D printing service. Target users All WP users who want to make their device DIFFERENT. 3DIY WP key features usage live tile notification lock notifications in app purchase
- 9. Site map3DIY introduction Recommend More Account Share in SNS Add to favorite Customization In app purchase 3DIY Other models Share in SNS Add to favorite Customization In app purchase Register Login My favorite My orders New Products Best sellers …… New Products Best sellers …… Setting Help Feedback
- 10. Task flow3DIY introduction Beginning Recommend More Cellphone model is available ？ Y N Choose target model View the patterns Customization （Choose color、write words） Mail information Pay for your order View orders Share in SNS Add to favorite Have account ？ Y Login Register N View favorite
- 11. UI Wireframe - Panorama3DIY introduction
- 12. UI Wireframe - Recommend Recommend Automatically adapts to the users' cellphone model and provide lists of designs for this model. View the detail Users view the details of the design in different perspective, can also share this design to SNS, add to favorite, and of course, make the purchase. 3DIY introduction
- 13. UI Wireframe - Customization3DIY introduction Customization Users can choose the color and write words, what’s more, they can view their cover renderings in live in 360 degree.
- 14. UI Wireframe - In app purchase3DIY introduction In app purchase Users write down their mailing information, pay for it and waiting for their own unique 3D printed WP cover.
- 15. UI Wireframe - More3DIY introduction More If users want to view all other design patterns besides the model they are using, they can view “More”. Detail The same style as “Recommend”.
- 16. UI Wireframe - Account3DIY introduction Account Users can view their favorites and orders. After login, users can view their orders and synchronized favorites.
- 17. UI Wireframe – Favorite & My orders3DIY introduction Favorite User can add the cover design they like here. My orders Completed orders and/or pending payment orders.
- 18. Business Model
- 19. Business Model B2C: sell 3D printed back cover to consumers via 3DIY in app purchase. B2B: sell 3D printed back cover to mobile phone retailor as promotion gift for consumers who buy a new Lumia phone. Benefits for NOKIA: - An unique differentiator for Lumia devices. - A cost effective way to get valuable retail promotion gift to consumers. - A way to attract more traffic in Nokia retail store by demoing 3D printing cover.
- 20. Selling points
- 21. Selling points Unique design. Original design from professional designers. Reasonable cost. With 3D printing technology, consumer can get a personalized product with reasonable price. Easy to use. 3 steps to get an unique designed back cover. (1, choose pattern; 2, choose color; 3, input individualized elements(e.g. input name;)
- 22. Our team
- 23. Our team Members CEO Tingbin Tang is a member of IxDA and the leader of IxDA Beijing Chapter. He is a professor of Interaction Design at San José State University in America, former director of CAFA Central Academy of Fine Arts Design Center, visiting professor of Zhejiang University of Technology’s Department of Psychology, senior partner of Concepto Studios in U.S. and former design director in Trisenx Holdings Inc. His work has been reported in Time Magazine, BBC, CNN, ABC’s Good Morning America, MSNBC, WTOC and other media outlets. His works have won several international awards and has been permanently collected by the Chicago Athenaeum: Museum of Architecture and Design. PM Dr. Yizhou Li graduated from Tsinghua University and is a visiting scholar at the Royal College of Art. He is a former product manager and interaction designer at Leho, and co-founder 1deaer Design Research. He also worked at Nokia Research Center as an interaction designer, being involved in a large number of Nokia mobile innovation projects. Dr. Yizhou has profound study and experience in industry trends, localization, anthropology and design strategies, social media innovation model etc. Senior UE Yutong Du graduated from the Central Academy of Fine Arts and holds a degree in product design and engineering psychology-related training. She has been involved in usability training program with China Science Institution Psychology Research Department and ZheJiang Polytechnic University Psychology Department. She used to be in charge of projects with United Nation Development Programme with projects on emerging markets, SNS projects, and so on. Experienced with different testing and research methodologies like Usability Testing, eye-tracking, expert evaluation, focus group, user diary, etc. Senior UE Shuo Fu holds a MSc of Ergonomics (Human Factors) from Loughborough University and have extensive experience in interaction design research projects with great results. He is familiar with the product development process and is experienced in UE. He studied abroad before and have work experience with excellent results and is fluent in English. He presided over studies on toilets for the disabled and design, research on conveyer belts control panels and research involving ergonomics, art and interactive psychology. He also studied Massive Multiplayer Online Role-playing Games (MMORPG) interactions, such as human-computer interface design, players’ risks in decision- making, the attention span and reaction of players in games. Has excellent experience in capabilities of design, data processing and analysis.
- 24. Members UX designer Wei Xu holds a master’s degree in human-computer interaction from Tianjin University. He presided over the design of China Telecom Android phonebook assistant, WAP version of Megaupload, France Telcom mobile browser – Cygnus Browser, China Telecom’s official website – 189.com, China Pingan – Pingan Trip app, Yunmao e- commerce web platform and other design projects. He also worked at the Olympic design center, participating in several design projects pertaining to 2008 Beijing Olympics. He also had his own business, designing SNS websites and receiving angel investments. He not only has a wealth of experience in product planning, design and operations but also has excellent design attainments. UX designer Jin Li graduated from the PLA Armored Force Engineering Institute in Computer Science, familiar with various technology platforms and also interaction principles, receiving professional training in interface design. He was involved in the EyeChe project and Degoo slingshot reader and other projects. He had also worked in Wind Walk International Technology (Beijing) Co., Ltd. and Beijing Perfect World Network Technology Co., Ltd. He has many years of experience in game interface, software interface and multiplayer games special effects design. He is experienced in interaction design and is strong in analyzing and solving problems. IA designer Lin Wang graduated from the University of Northumbria at Newcastle in 2007, working at Channel7media and returning to Beijing in 2008 and has been involved in various multimedia design related work. These work has been used in many well-known websites such as DHL international Express, MySpace UK and Tiscali Broadband UK. Senior GUI Zixi Li graduated from the Academy of Fine Arts in Versailles, France, MA. She worked at Business Lab in France, and was involved in several international projects. She has 5 years of study and work experience in France and also in large international companies such as Electrolux, winning Electrolux’s Technology Innovation Award and many others. She is fluent in both English and French. She is still in-charge for the France Telecom Innovation Lab project. Our team
- 26. Why us Innovative idea with the hottest 3D technology concept Professional team with industry knowledge and resources Clear needs from consumer and huge market demands Our team
- 27. contact us Sean.Wei@peopeo.com 158-1119-8679 SeanWee Sean.Wee SeanWee SeanWee123 Wine Art Factory Jiuchang Yi Shu Yuan,F5,Bei Hu Qu, Chaoyang District,Beijing China
Editor's Notes
- In general, questions should flow logically from one to the next. To achieve the best response rates, questions should flow from the least sensitive to the most sensitive, from the factual and behavioural to the attitudinal, and from the more general to the more specific.Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answers more difficult questions. Classification, or demographic, question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.
- In general, questions should flow logically from one to the next. To achieve the best response rates, questions should flow from the least sensitive to the most sensitive, from the factual and behavioural to the attitudinal, and from the more general to the more specific.Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answers more difficult questions. Classification, or demographic, question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.
- In general, questions should flow logically from one to the next. To achieve the best response rates, questions should flow from the least sensitive to the most sensitive, from the factual and behavioural to the attitudinal, and from the more general to the more specific.Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answers more difficult questions. Classification, or demographic, question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.
- In general, questions should flow logically from one to the next. To achieve the best response rates, questions should flow from the least sensitive to the most sensitive, from the factual and behavioural to the attitudinal, and from the more general to the more specific.Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answers more difficult questions. Classification, or demographic, question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.
- In general, questions should flow logically from one to the next. To achieve the best response rates, questions should flow from the least sensitive to the most sensitive, from the factual and behavioural to the attitudinal, and from the more general to the more specific.Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answers more difficult questions. Classification, or demographic, question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.
- In general, questions should flow logically from one to the next. To achieve the best response rates, questions should flow from the least sensitive to the most sensitive, from the factual and behavioural to the attitudinal, and from the more general to the more specific.Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answers more difficult questions. Classification, or demographic, question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.
- In general, questions should flow logically from one to the next. To achieve the best response rates, questions should flow from the least sensitive to the most sensitive, from the factual and behavioural to the attitudinal, and from the more general to the more specific.Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answers more difficult questions. Classification, or demographic, question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.
- In general, questions should flow logically from one to the next. To achieve the best response rates, questions should flow from the least sensitive to the most sensitive, from the factual and behavioural to the attitudinal, and from the more general to the more specific.Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answers more difficult questions. Classification, or demographic, question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.
- In general, questions should flow logically from one to the next. To achieve the best response rates, questions should flow from the least sensitive to the most sensitive, from the factual and behavioural to the attitudinal, and from the more general to the more specific.Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answers more difficult questions. Classification, or demographic, question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.
- In general, questions should flow logically from one to the next. To achieve the best response rates, questions should flow from the least sensitive to the most sensitive, from the factual and behavioural to the attitudinal, and from the more general to the more specific.Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answers more difficult questions. Classification, or demographic, question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.
- In general, questions should flow logically from one to the next. To achieve the best response rates, questions should flow from the least sensitive to the most sensitive, from the factual and behavioural to the attitudinal, and from the more general to the more specific.Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answers more difficult questions. Classification, or demographic, question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.