The document summarizes the top trends and gadgets from CES 2011, including tablets like the Motorola Xoom and smartphones like the Motorola Atrix, along with 3D TVs, cameras, and other accessories; it also lists the most beautiful gadgets showcased and some other notable products displayed at the conference.

1. CES 2011Recap
Jan 2011
Adam Berger
Degree Men
@AdamB

2. Mega-trends

3. Top 6 trends for 2011
1. Accessories
¡ If you build it, they will build an accessory.
2. Tablets
¡ Mobility 2.0 is here to stay.
3. 3D TVs/Cameras/Camcorders/Picture Frames/Printers…
¡ We don’t live our lives in 2D, so why do we capture memories in 2D?
4. Connected devices
¡ Let the best device do it’s job, and then connect it (not converge it), to
the other devices you own.
5. Smart TV
¡ Its not that the TVs are really getting smarter, you just have more access,
to more content, on more devices.
6. Natural Human Interfaces
¡ Let’s admit it, remotes, mice, and controllers just aren’t natural. Enter
touch, point, talk, and move.
A more detailed trend recap will come, as a consolidated document between Mindshare, Unilever Media, and myself.

4. Top 10 Gadgets
Plus runners up

5. Top 10 Gadgets
#1: Motorola
XOOM (tablet)
The first device on Google Android’s 3.0
(Honeycomb) operating system. The user
experience improves on favorites such as
widgets, multi-tasking, browsing, notifications
and customization and features the latest
Google Mobile innovations.
It boasts a dual core processor (each core
running at 1 GHz), 10.1-inch widescreen HD
(1080p) display, 2MP front camera (for video
calling), and a 5MP rear camera that also
captures 720p HD video.
It delivers console-like gaming performance
and features a built-in gyroscope, barometer,
e-compass, accelerometer and adaptive
lighting for new types of applications.
The Motorola XOOM device will launch as a
3G/Wi-Fi-enabled device in Q1 2011. Starting
in Q2 2011 the Motorola XOOM will be a 4G
LTE/Wi-Fi- enabled device.

6. Runner-
Runner-Up Tablets Ups
¡ Blackberry Playbook
¡ (not new, but first time demoed in public)
¡ Asus Eee Pad Slider/Transformer/Memo
¡ Vizio VIA
¡ LG G-Slate

7. Top 10 Gadgets
#2: Motorola Atrix
4G (smartphone)
Motorola’s revolutionary Atrix
smartphone running Andorid 2.2
introduces a new application that
changes mobile computing. It
runs a full Mozilla Firefox 3.6
browser and supports Adobe
Flash Player. It also has a dock-
port so you can sync it with your
laptop or connect it to your TV.
Motorola ATRIX 4G includes a dual
core processor with each core
running at 1 GHz, delivering up to
two GHz of processing power, a
5MP camera, 16GB internal
memory plus a microSD slot.
Availability is TBD.

8. Runner-
Runner-Up Smartphones Ups
¡ Samsung Infuse
¡ Sony Ericson Xperia Arc
¡ HTC Thunderbolt
¡ LG Black (Revolution?)
*all of these are Android-based
**Windows Mobile 7 has a really great operating system
interface, but the hardware (and name) just isn't anything to
write home about
**interesting that Verizon introduced a bunch of Android
smartphones at the same time but introduced the iPhone
on its own, only two days later (which do they value more?)

9. Top 10 Gadgets
#3: Vizio Theater
No your eyes are not fooling you, this TV is super wide-screen. Already present in EU,
Vizio hopes to bring the 21:9 widescreen standard to the US (the same dimensions
as movie theater screens). While I doubt it will happen any time soon, it is really
interesting to see this rather new player in the electronics space be the first to
market. Oh and it is 3D too.

10. Runner-
Runner-Up Televisions Ups
¡ Panasonic Viera VT30
¡ Samsung Series 9
¡ Sony XBR BHX929
¡ Samsung LED D-8000

11. Top 10 Gadgets
#4: Sony Bloggie
3D (3D camcorder)
If anything will bring 3D to the
masses, this will. The world's first HD
3D pocket camera, the Bloggie 3D
has two lenses, two image sensors,
stereo microphone and built-in LED
light to capture 3D or 2D video and
photos.
This content can also be played
back in 3D without glasses on the
camera's 2.4-inch LCD screen or on
any 3D/2D television/computer
screen.
And it’s only going to be $249!

12. Runner-
Runner-Up 3D Camcorders Ups
¡ JVC Everio GS-TD1 (3D)
¡ Sony Handycam HDR-TD10 (3D)

13. Top 10 Gadgets
#5: Sony
Handycam HDR-PJ
(camcorder)
Share your videos virtually
anywhere using the camcorder's
built-in, high-contrast projector.
This device can project up to a
60" (diag.) image on any flat
surface, and stereo speakers will
let you hear it too.
Records 1080p/60p/24p with a
back-illuminated "Exmor R" CMOS
sensor for low-light video, with a
wide angle Sony G. Record and
store up to 91 hours of HD footage
(HD LP mode) directly to the
220GB internal hard disk drive.
Available in June from $699-$999.

14. Runner-
Runner-Up Camcorders Ups
¡ Canon VIXIA HF G10
¡ Canon XA10

15. Top 10 Gadgets
#6: Nike+ SportWatch
by TomTom
The Nike+ SportWatch GPS is
designed with an extremely clear
and readable user interface. It adds
motivational features to the running
experience, including audible
sounds, challenges, run reminders
and more.
The watch has only three buttons
and a Tap Screen for navigation.
During the run, the watch captures
location information while showing
runners their time, distance, pace,
and calories burned on the screen
featuring.
It is scheduled to be available in the
U.S. and the U.K. April 1, with
broader distribution in July.

16. Top 10 Gadgets
#7: LG Smart TV
Since most consumers aren’t running out
to buy a new TV, LG introduced a product
that features all the benefits in a box.
LG’s Smart TV includes all the ‘standard’
streaming services (Netflix, Vudu,
Pandora, YouTube, CinemaNow) and
adds Hulu Plus, Amazon VOD, NHL
GameCenter, NBA Game Live, and
MLB.TV. The Smart TV Upgrader is DLNA-
compliant, so you can stream music,
photos, and videos from a connected PC.
LG will also have its own app store,
enabling you to download new apps.
Finally, the player will also be be
controllable via a free iPhone/Android
app, which will enable text input using
your phone's keyboard. That's a
particularly useful for the browser – much
easier than using an onscreen keyboard.

17. Top 10 Gadgets
#8: Microsoft
AvatarKinect
Microsoft demoed the next
feature coming to their newly
released Kinect. The Kinect facial
mesh will be able to map the
user’s face in order to create fully
expressive and a realistic
speaking animation in the game.
This mapping occurs in real time
and was demonstrated as-is 4
friends were sitting together
(through their Kinect’s) talking
about fantasy football.
VERY COOL!

18. Top 10 Gadgets
#9: Iomega TV
(connected
devices)
The Iomega TV is the second
digital media player to be
released with the Boxee software
built-in.
It can be used as a DLNA server
(to stream media from on your
PC) as well as playing off of its 2TB
internal storage.

19. Runner-Up Connected Runner-
Devices Ups
¡ Seagate GoFlex TV
¡ Western Digital TV Live Hub
¡ Every single Blu-ray player & ‘smart’ TV

20. Top 10 Gadgets
#10: The ‘next’
Windows
Microsoft announced that the next
version of Windows will support
System on a Chip (SoC)
architectures including ARM-based
systems.
This is BIG news because opening
Windows to SoC allows for millions of
small, mobile devices to now run the
world’s most popular operating
system.
Steve Ballmer said, customers
expect "the full range of capabilities
from any device" and Windows "will
be everywhere on every kind of
device without compromise."
We are all eagerly waiting to hear
more, but I can tell you that if you
thought Microsoft/Windows was in
peril, this is a whole new ballgame.

21. Most Beautiful
Gadgets

22. Most Beautiful Gadgets
Samsung Blu-ray
players (BD-D7000
& BD-7500)
The BD-D7000 Blu-ray player
features an ultrasmall design,
looking more like an external DVD
drive than a home theater disc
player. It has a slot-loading disc
drive with touch-sensitive buttons
along the front. It's 3D compatible
and also has built-in 2D-to-3D
conversion processing. The BD-
D7000 also has built-in Wi-Fi and
can access Samsung TV Apps.
The 0.9 thick BD-D7500 also 3D
enabled and has the capability to
convert 2D to 3D. Additionally, the
CES Best of Innovation Award
Winner features built-in WiFi and
Smart Blu-ray, Samsung’s content
streaming service, it will be
available in the first half of 2011.

23. Most Beautiful Gadgets
Samsung 9 Series
(laptop PC)
The 13.3-inch 9 Series features a LED-
backlit screen, with SuperBright Plus,
a 100,000:1 contrast ratio and true-
to-life color reproduction (16 million
colors).
Made from material known as
Duralumin, typically found in
advanced aircrafts and offers
construction quality twice as
durable as aluminum, all while
keeping the laptop weight under 3
lbs and an ultra-thin 0.64 inch profile.
Price/availability TBD.
*PS – it is thinner and lighter than the
new MacBook Air (but who’s
counting)

24. Most Beautiful Gadgets
Lenovo IdeaCentre
A320 (desktop PC)
The thinnest, and arguably most
beautiful all-in-one PC made,
doesn’t come from Cupertino,
Japan, or Korea, but China.
Lenovo’s IdeaCentre A320 is
gorgeous.
Configured up to a 2.30GHz Intel
Core i5 2nd generation CPU, a
21.5-inch full HD 16:9 widescreen
display, up to 8GB DDR3 SDRAM
and an up to 750GB HDD.
Integrated 802.11n WiFi, Bluetooth,
HDMI out, and integrated 2 watt
stereo speakers.
Price/availability TBD.

25. Most Beautiful Gadgets
Sony ‘rock’ TV
To be honest, no one knew what
this gorgeous piece of glass at the
front of Sony’s booth was. There
are no buttons, bezels, mounting
brackets, or anything else you
would expect to see on a TV. Even
cooler was how it seems to rise up
out of the pile of slate.
Yes, it’s that beautiful.

26. Most Beautiful Gadgets
Microsoft Touch
Mouse
Apple may have been doing it for
years now, but the Wireless touch
mouse by Microsoft brings gesture
navigation to the PC, for Windows
7 navigation. Execute many of the
Windows 7 functions with various
movements on the surface of the
mouse.

27. The Best of the
Rest

28. Best of the Rest
Microsoft Surface
2.0
Microsoft updated a new version of their Surface device with a bunch of new features and improvements:
• Slim device. The new hardware is 4 inches thin.
• A richer visual experience. With the rich color saturation from a full HD display and a larger screen, Surface
offers a compelling, immersive visual experience that draws people in.
• A vision-based touch experience. With PixelSense™, Microsoft Surface sees and responds to touch and real
world objects.
• Touch-enabled from start to finish. With Windows 7 and Surface 2.0, there is no need for a keyboard and
mouse for setup and configuration.

29. Best of the Rest
Glasses-free 3D TV
Samsung, Sony, LG, Toshiba,
Panasonic all showed (for the
second year in a row),
autostereoscopic 3D TV (3D TV
without the need for glasses).
Though cool at first, the
technology just isn’t there yet –
most people find their eyes to
quickly tier and strain.
Expect to see more glass-less 3D
over the next few years, but don’t
plan on purchasing one for a
while.

30. Best of the Rest
Razer Switchblade
The Razer Switchblade Concept is
a unique portable gaming device
design that allows gamers to play
on the go without giving up the
precision and control ordinarily
possible on a desktop gaming
system.
The Razer Switchblade was
conceptualized and designed by
the Razer design team and
incorporates an ultra-sensitive
multi-touch screen with a
innovative tactile dynamic
keyboard that adapts and
changes on the fly with the
games being played.

31. Best of the Rest
Polaroid Grey
Label GL30
Refusing to die, Polaroid announced
the new generation of instant
photography, with the GL30. It uses
next generation ZINK Zero Ink
Technology from ZINK Imaging.
• Fuses the Digital and Physical
Worlds: Featuring the benefits of
a digital camera, instant photo
printer and digital display.
• Pays Tribute to Polaroid's Legacy:
Reminiscent of Polaroid cameras
of the past, the GL30 is clearly a
significant departure from a
typical camera.
• Users can select from a number
of filters and borders to create
original images in the palm of
your hand.

32. Best of the Rest
Casio TRYX
Thanks to its super thin (.59-inches thick),
variable frame design, TRYX can adapt to fit
your preferred shooting style to capture an
image from just about any angle or in any
environment.
Users can hold the camera horizontally, in a
traditional point-and-shoot style to capture
still images or flip out the rotating, three-inch,
touch-screen LCD and swivel the body to
experience countless other positions. The
frame rotates 360-degrees and can be
adjusted so that the body can act as a
tripod, allowing TRYX to stand on its own, or
the LCD screen can be rotated up to 270-
degrees so that users can perfect their own
self portrait and see themselves in the frame.
Users can even flip out and rotate the body
so that the camera can hang from a hook,
doorknob or other surface.
The Casio TRYX's body can also be adjusted
so that users can record full-HD, 1080 video
(30fps) with the traditional feel of a
dedicated camcorder, either in a left or right-
handed grip or use it vertically, like a pocket
camcorder.

33. Best of the Rest
Nyko PS3 Move
Perfect Shot
The Power Shot houses both the Move Motion Controller and the Move Navigation Controller,
giving you utmost stability, accuracy and control in all your favorite Move action games. The
removable and rotating Navigation Controller dock allows you to hold the Power Shot in
various configurations, good for left and right handed gamers. For additional stability, the stalk
of the Power Shot extends out allowing you brace it against your shoulder for pinpoint
accuracy. The spring loaded trigger provides a smooth, natural activation of the T-button.

34. Best of the Rest
Casio’s Bluetooth
Watch Concept
Casio announced a watch using Bluetooth
Low Energy (BLE) technology to create a two-
way data link with a smartphone. Taking
advantage of the low power consumption of
BLE, the new watch powers wireless
communication functions with a single,
ordinary button-cell battery, and without
consuming any more battery life than a
conventional wristwatch (battery life is
estimated at approximately two years).
Main functions:
• The alert signal notifies the wearer of calls
and e-mail messages arriving on the
networked smartphone
• Alarm and vibration functions of a
smartphone can be activated using a
watch button
• A smartphone’s ring and vibration alerts
can be stopped by tapping the watch
• Accurate time information can be
transmitted from a smartphone to the
watch to ensure correct time
Expect to see models later in 2011.

35. Best of the Rest
Star Wars in HD
Star Wars will be released in HD on Blu-
ray in three distinct sets:
• Star Wars: The Complete Saga on
Blu-ray (9-disc Set includes all six
films)
• Star Wars: Prequel Blu-ray Trilogy (3-
disc set includes Episodes I-III)
• Star Wars: Original Blu-ray Trilogy (3-
disc set includes Episodes IV-VI)
The discs will feature all six Star
Wars feature films utilizing the highest
possible picture and audio
presentation, along with three
additional discs and more than 30
hours of extensive special features
including never-before-seen deleted
and alternate scenes, an exploration
of the exclusive Star Wars archives, and
much more.
Star Wars: The Complete Saga on Blu-
ray will be available for $139.99 US and
the Star Wars: Trilogy Sets for $69.99 US.

36. Thank you
For more info join Unilever’s Trendslator program, chat
with Adam (or tweet him @AdamB), and start playing
with gadgets!