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Jay Love, ePMT Co-Founder and CEO The New World of Web Communications: Internet Tools for Relationship Building
[object Object],Photo credit:  Sorin Brinzei
The Rules Still Apply (It’s all about relationships… not technology)
2006 Contributions: $295 Billion  Source: Giving USA Foundation – AAFRC Trust for Philanthropy 83% of All Monies Given by Individuals!
[object Object],How To Succeed Online
Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7
Demographics of Internet Users Source:  Pew Internet & American Life Project, 2006 Educational Attainment Education Level Percentage College + 91% Some College 84% High School 64% Less than High School 40%
Demographics of Internet Users Source:  Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%
Why Now? Most Popular Online Activities Number of Participants Source:  Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M
*Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*
Key Takeaways ,[object Object],[object Object],[object Object],[object Object]
Be Like Martha or Oprah   ,[object Object]
 
 
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
Start With A Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Carrie Johnson, Senior Analyst  Forrester Internet Research
Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation
A  “before” and “after” example
Privacy ,[object Object],http://www.the-dma.org/privacy/creating.shtml
Needle in a Needle Stack
Breakthrough the Clutter
Keeping it simple Prospect Website Gather Information Use Email Database
INTEGRATION is the KEY! Next Steps
Example Plan Sept Oct Nov.  Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing  e-mail 9/20 TM campaign starts 10/1 Year end direct mail  11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
The Message & The Medium ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integration on Web Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrate Online and Offline Appeals   ,[object Object]
Use E-Mail & Direct Mail Together
Email  Telemarketing
Personalized Fundraising Pages Peer Fundraising Online
Results: Personalized Event  Fundraising   ,[object Object],[object Object],[object Object],[object Object]
Personalized Event  Fundraising
Personalized Event   Fundraising
Build a Community
Build a Community
Build a Community
Keys To Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What it is and What it Can Mean to Your Organization Web   2.0
Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
Web 1.0 vs. Web 2.0
Web 2.0 Buzzwords
Online Video Use has Exploded Source: The Wall St. Journal , 2006
Fun Video
Video is Easy
Video is Faith Based
"Build, learn, and make mistakes as you go – you'll know more about what you're doing as you're doing it, instead of before you do it." –  Jason Fried, 37 Signals
Social Networking Boom
Social Networking Boom 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends
7 Tips for Successful  Social Network Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking and Video
Widgets on Social Sites
Go to Them (e.g. RSS)
 
 
RSS in Action
Video
Podcasts  
Easy to Learn How
Message Boards
Wikipedia Exposure
"Do one thing every day that scares you." –  Eleanor Roosevelt "We have a strategic plan.  It's called doing things." –  Herb Kelleher
Oprah or Martha  Would be Proud!
Oprah or Martha  Would be Proud!
"A year from now you may wish you had started today." –  Karen Lamb
Epilogue ,[object Object],[object Object],[object Object],[object Object]
1. Set up a Gmail Account
2. Post Pics to Flickr
3. Try a Microblog
4. Create a Google Alert
5. Set Up an RSS
6. Share a YouTube Video
7. Really Use Your Cell Phone (Send a text or a video)
8. Join a Social Network
9. Share PowerPoint Slides (Save a tree or two!)
10. Play a Video Game
Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address] http://www.savefile.com/files/1512163

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