MySpace: Where Pop Culture Meets Social Activism - Heather Mansfield / Forum One Web Executive Seminar

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Heather Mansfield, owner of the "Nonprofit MySpace" presents tips and case studies about how to use MySpace for social activism. Mansfield spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at:
http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.

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MySpace: Where Pop Culture Meets Social Activism - Heather Mansfield / Forum One Web Executive Seminar

  1. 1. MySpace: Where Pop Culture Meets Social Activism National Press Club February 26, 2008 Heather Mansfield Creator, Nonprofit Organizations MySpace Online Community Manager, Change.org Owner, DIOSA | Communications
  2. 2. Web Executive Seminars Social Sites for Social Good February 26, 2008 National Press Club Washington, DC Learn more: www.forumone.com/wes
  3. 3. www.myspace.com/nonprofitorganizations
  4. 4. The Power of MySpace <ul><li>A social networking website and portal to all things “pop culture”. </li></ul><ul><li>85% 18 and older. </li></ul><ul><li>More page views than any other Web site in the world — more than 1.3 billion a day. </li></ul><ul><li>Most popular social networking website: 223 million registered users, 110 million active users (Facebook has 62 million active/registered users.) </li></ul>
  5. 5. MySpace: Best Practices <ul><li>Embrace the Chaos. </li></ul><ul><li>Let go of your fear of MySpace! </li></ul><ul><li>Release control. </li></ul>
  6. 6. Benefits of Using MySpace 1. To build your brand and drive traffic to your organization’s website. www.myspace.com/grassrootsinternational
  7. 7. www.myspace.com/grassrootsinternational
  8. 8. www.myspace.com/grassrootsinternational
  9. 9. www.myspace.com/grassrootsinternational
  10. 10. Friend of Grassroots International: Sophie
  11. 11. Friend of Grassroots International: Amy
  12. 12. www.myspace.com/impactawards
  13. 13. Benefits of Using MySpace 2. To build your e-newsletter mailing list. www.myspace.com/thehumanesociety
  14. 14. www.myspace.com/sunnytheharpseal
  15. 15. www.myspace.com/sunnytheharpseal
  16. 16. www.myspace.com/sunnytheharpseal
  17. 17. www.myspace.com/gorillafund Benefits of Using MySpace 3. To Fundraise
  18. 18. www.myspace.com/gorillafund
  19. 19. www.myspace.com/gorillafund
  20. 20. www.change.org/gorillafund
  21. 21. Summary: Benefits of Using MySpace <ul><li>To build your brand and drive traffic to your organization’s website. </li></ul><ul><li>To build your e-newsletter mailing list. </li></ul><ul><li>To Fundraise </li></ul>
  22. 22. MySpace: The Next Year <ul><li>MySpace is not dying... it’s evolving and shaping how the masses participate and contribute to popculture and social activism. </li></ul><ul><li>Nonprofits have not reached critical mass on MySpace: The vast majority of “Top Artists” have not yet begun to share their “Top Friends” spotlight. </li></ul><ul><li>MySpace is becoming the social networking website for diverse communities. </li></ul><ul><li>MySpace will allow third-party developers to launch “MySpace Apps” in coming months. </li></ul><ul><li>Questions? Contact me at [email_address] . </li></ul>
  23. 23. LEARN MORE: www.forumone.com/wes Web Executive Seminars

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