Volunteer Management  Presented by Jonathan Poisner    For the State Environment       Leadership Program                 ...
A BOUT J ONATHAN P OISNER   S TRATEGIC C ONSULTING  Services:   Strategic   and Campaign Planning   Facilitation   Coal...
M Y EXPERIENCE WITH                              VOLUNTEERS   Before I became an Executive Director, I was a    grassroot...
W HAT WE ’ RE GOING                            TO COVER   Why Volunteers   Recruiting Volunteers   Managing Volunteers
W HY DO YOU WANT                     VOLUNTEERS ?   Important to know why since can    influence what type of program you...
W HAT DO YOU M OST WANT    OUT OF YOUR V OLUNTEERS   My top potential reasons:       To do the work staff just can’t get...
W HAT LEVEL VOLUNTEER DO               YOU NEED ?   Level 1: Participants   Level 2: Activity Leaders   Level 3: Organi...
R ECRUITING   VOLUNTEERS             Trends in              volunteerism             Why people              volunteer  ...
T RENDS            IN    V OLUNTEERISM   Participant volunteerism is up   Organizational volunteerism is down   Interns...
W HY      PEOPLE VOLUNTEER   Concern about the issue       Ideological or       More directly personal   Social connec...
W HERE DO YOU FIND      POTENTIAL VOLUNTEERS ?   People you meet and know   List of supporters and donors   Volunteer l...
R ECRUITING               PARTICIPANTS   Personal asks are the #1 key.   Supplement personal asks with online asks that ...
R ECRUITING                  PARTICIPANTS                                                    continued   Thank them right...
R ECRUITING ACTIVITY LEADERS   Personal asks from participants who show    promise, preferably in-person   Personal asks...
R ECRUITINGORGANIZATIONAL LEADERS   Definitely in-person meetings   Even more detail on the expectations   More of a mu...
M ANAGING           VOLUNTEERS   Why do volunteers stay   Best practices for managing volunteers   Designing your volun...
W HY DO VOLUNTEERS STAY ?Statistics show around 1/3 of all   volunteers stop volunteering for a   specific group in the fo...
B EST PRACTICES FOR        VOLUNTEER MANAGEMENT   Recognition/Thanks   Training   Match to correct organizational activ...
D ESIGNING YOUR P ROGRAM   Don’t underestimate the staff time necessary   Create a volunteer recruitment/management    p...
Invest in Necessary Systems   Databases matter       Track potential volunteers and        volunteer interests       Tr...
S PECIAL TOPIC :                     INTERNSHIPS   Increasingly accepted by young    professionals   Recruit through col...
TO      CONTACT ME :   www.poisner.com – for email newsletter signup   Twitter.com/jpoisner   Via phone: 503-490-1234 ...
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Volunteer Management

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Volunteer Management

  1. 1. Volunteer Management Presented by Jonathan Poisner For the State Environment Leadership Program October 2011
  2. 2. A BOUT J ONATHAN P OISNER S TRATEGIC C ONSULTING Services:  Strategic and Campaign Planning  Facilitation  Coalition Development  Fundraising  Communications  Organizational Development  Executive Transitions  Executive Coaching
  3. 3. M Y EXPERIENCE WITH VOLUNTEERS Before I became an Executive Director, I was a grassroots organizer for the Sierra Club. When I became Executive Director at the Oregon League of Conservation Voters in 1997, we had maybe 50 volunteers, counting the board and others. By 2008, we had more than 1000 volunteers do some activity for OLCV in the calendar year.  This took a sustained commitment to a volunteer program and we learned some things along the way that I’ll be sharing in this webinar.
  4. 4. W HAT WE ’ RE GOING TO COVER Why Volunteers Recruiting Volunteers Managing Volunteers
  5. 5. W HY DO YOU WANT VOLUNTEERS ? Important to know why since can influence what type of program you set up. Two important questions:  What do you most want out of your volunteers?  What level of volunteer do you need?
  6. 6. W HAT DO YOU M OST WANT OUT OF YOUR V OLUNTEERS My top potential reasons:  To do the work staff just can’t get around to doing (either back-end or programmatic)  62.8 million adults volunteering almost 8.1 billion hours in local and national organizations in 2010, Source: VolunteeringinAmerica.gov.  To be authentic voices  As sources of local knowledge  As sources of specialized expertise
  7. 7. W HAT LEVEL VOLUNTEER DO YOU NEED ? Level 1: Participants Level 2: Activity Leaders Level 3: Organizational Leaders
  8. 8. R ECRUITING VOLUNTEERS  Trends in volunteerism  Why people volunteer  Where to find potential volunteers  Techniques for recruitment
  9. 9. T RENDS IN V OLUNTEERISM Participant volunteerism is up Organizational volunteerism is down Internships are up  Bookmark interns as a special class of volunteers and talk about it at the end of the webinar Source: volunteeringinamerica.gov
  10. 10. W HY PEOPLE VOLUNTEER Concern about the issue  Ideological or  More directly personal Social connection Learn a skill/network (technical or leadership) Personal connection to a staff member/other volunteer
  11. 11. W HERE DO YOU FIND POTENTIAL VOLUNTEERS ? People you meet and know List of supporters and donors Volunteer lists from allied or partner organizations or political campaigns Tabling or clip boarding at local community events or college campuses Online volunteer/community announcement web sites and email lists. Via partnerships (e.g. with a church social justice committee).
  12. 12. R ECRUITING PARTICIPANTS Personal asks are the #1 key. Supplement personal asks with online asks that stress social benefits combined with urgency.  The online is often priming the personal ask  Or getting people at the right moment. Be specific. Potential volunteers respond better to being asked to do a specific task at a specific time for a specific purpose than a general “can you volunteer.” Role play – have a script and practice it, but sound authentic.
  13. 13. R ECRUITING PARTICIPANTS continued Thank them right away – express gratitude. Ensure they understand what they need to. They should be able to answer the questions: What am I going to be doing? Where will I be doing it? When do I need to be there? How long will I be doing it for? Turn participants into recruiters – always ask them if they have two other friends who they can bring along. Do reminders. Day before at least an email. Better yet are reminder calls – which can also be a volunteer task. Plan for a flake factor – of up to half for large-scale volunteer activities, even with reminders.
  14. 14. R ECRUITING ACTIVITY LEADERS Personal asks from participants who show promise, preferably in-person Personal asks of those with specialized skills to be activity leaders. What happens in a leadership volunteer recruitment meeting  Form a personal relationship.  Find out the why Set clear expectations
  15. 15. R ECRUITINGORGANIZATIONAL LEADERS Definitely in-person meetings Even more detail on the expectations More of a mutual decision than pure recruitment Don’t limit this to just board members – think about whether there are other long-term organizational roles for which a leader can be recruited.
  16. 16. M ANAGING VOLUNTEERS Why do volunteers stay Best practices for managing volunteers Designing your volunteer program Systems that make volunteer management easier
  17. 17. W HY DO VOLUNTEERS STAY ?Statistics show around 1/3 of all volunteers stop volunteering for a specific group in the following year.Top two reasons people continue: They like you. They are getting what they most want out of the volunteering.
  18. 18. B EST PRACTICES FOR VOLUNTEER MANAGEMENT Recognition/Thanks Training Match to correct organizational activity Culture that welcomes new volunteers Allocate resources to support them Solicit their input sincerely Create opportunities for social networking
  19. 19. D ESIGNING YOUR P ROGRAM Don’t underestimate the staff time necessary Create a volunteer recruitment/management plan. Don’t do this ad hoc. Be conscious about moving people up to higher levels. Have opportunities at all three levels. Be creative in meeting organizational needs with activity leaders if you can’t find enough organizational volunteers.
  20. 20. Invest in Necessary Systems Databases matter  Track potential volunteers and volunteer interests  Track volunteer activity  Lists of past participants MUCH more valuable than list of those potentially interested  Link to online sign-up is a big plus.
  21. 21. S PECIAL TOPIC : INTERNSHIPS Increasingly accepted by young professionals Recruit through college career placement, through college departments, and through job search websites. Commit time for personnel management of interns.
  22. 22. TO CONTACT ME : www.poisner.com – for email newsletter signup Twitter.com/jpoisner Via phone: 503-490-1234 Via email: jonathan@poisner.com

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