The document analyzes a magazine advertisement featuring a young woman. Several techniques are used in the advertisement to portray the woman as sexy yet powerful, including her direct gaze at the audience, visible cleavage, unbuttoned jacket, and low camera angle that positions the viewer as looking up to her. While her masculine style with scraped back hair subverts traditional feminine representations, the use of red lips, pink and gold colors, and feminine font and magazine name still connect her to femininity. The advertisement aims to portray a modern woman who appeals to the target 18-25 year old female demographic.

1. -5429253952875Attractive young women who appears to be in early twenties, the product targets women between the ages of 18-25.Hair is scraped back. Woman appears more masculine than feminine. Rule of thirds used, drawn to woman’s face.Direct mode of contact used to address audience.High key lighting used, everything in frame is visible. The lighting makes everything seem upbeat and energetic.Red lips could symbolise woman is sexy and cleavage of woman is visible to emphasise her sexiness.Appears that woman is unbuttoning jacket. Shows she is naughty, sexy and provocative. Dressed in black blazer, Low angle shot is also used, to show she is powerful and appears dominant. The colour black also represents power and authority. The blazer seems androgynous. Poser subverts to normal representations of women.Low angle shot is used, target audience are looking up to her. Could aspire to be like her.‘Elle’ means ‘she’, colour is ink (text). Feminine.Serif style writing is used, also feminine.‘Girly’ colours such as gold and pink are the colours of the product.Woman on the poster is not stereotypically feminine, but are modern women. 020000Attractive young women who appears to be in early twenties, the product targets women between the ages of 18-25.Hair is scraped back. Woman appears more masculine than feminine. Rule of thirds used, drawn to woman’s face.Direct mode of contact used to address audience.High key lighting used, everything in frame is visible. The lighting makes everything seem upbeat and energetic.Red lips could symbolise woman is sexy and cleavage of woman is visible to emphasise her sexiness.Appears that woman is unbuttoning jacket. Shows she is naughty, sexy and provocative. Dressed in black blazer, Low angle shot is also used, to show she is powerful and appears dominant. The colour black also represents power and authority. The blazer seems androgynous. Poser subverts to normal representations of women.Low angle shot is used, target audience are looking up to her. Could aspire to be like her.‘Elle’ means ‘she’, colour is ink (text). Feminine.Serif style writing is used, also feminine.‘Girly’ colours such as gold and pink are the colours of the product.Woman on the poster is not stereotypically feminine, but are modern women. 1247775-3810000