This presentation discusses whether over-the-top (OTT) providers pose a challenge to traditional service providers' (SPs) market position. It notes that OTTs have been able to quickly capitalize on changing user behaviors and demand for services like video communication. However, the presentation argues that while OTTs rely on networks they do not own, SPs are developing their own advanced services using new standards like VoLTE that will allow them to maintain control over the network and customer experience. With features like HD voice and video chat, SPs can match and exceed OTT offerings while leveraging their existing infrastructure and customer base.