The ZapLink in-store advertising network broadcasts marketing programs to over 4 million consumers in Arizona each month through displays in 125 Circle K stores. ZapLink features media screens that broadcast audio and video advertisements, as well as self-service terminals where consumers can access coupons, maps, and other promotional content. Advertisers are able to target the large consumer base that visits Circle K stores frequently, capturing their attention with high-impact ads on the media screens.
Online consumers want more human interaction. Learn how new pay-per-call technology is enabling advertisers to scale their affiliate programs and improve ROI for both advertisers and publishers.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Mobile Marketing - Consumer journey use casesAnshu Sharma
I have covered details around Mobile Marketing, and structured my presentation
1) Landscape
2) Dollar Flow in the AD Ecosystem
3) Traditional VAS Marketing Methods for Feature Phones
4) Mobile Marketing
5) Automation of Campaigns based on Data - Machine Learning
6) Investor Interests in the Space
7) Traditional Cookie Data from Traditional Browsers
MaxAxion are mobile media supply specialists, that offer marketers the ability to target consumers across multiple mobile platforms through targeted data layering.
Online consumers want more human interaction. Learn how new pay-per-call technology is enabling advertisers to scale their affiliate programs and improve ROI for both advertisers and publishers.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Mobile Marketing - Consumer journey use casesAnshu Sharma
I have covered details around Mobile Marketing, and structured my presentation
1) Landscape
2) Dollar Flow in the AD Ecosystem
3) Traditional VAS Marketing Methods for Feature Phones
4) Mobile Marketing
5) Automation of Campaigns based on Data - Machine Learning
6) Investor Interests in the Space
7) Traditional Cookie Data from Traditional Browsers
MaxAxion are mobile media supply specialists, that offer marketers the ability to target consumers across multiple mobile platforms through targeted data layering.
How to Get More Customers to Your Restaurant with Mobile MarketingPurplegator
HUNGRY FOR PROFITS: Restaurants To Go
How Restaurants Can Sell More with Mobile Marketing
This presentation was given by Brad Bierman of ATS Mobile at the recent Ocean City, MD Hotel-Motel-Restaurant Association trade show in March, 2014.
In the presentation, Bierman discusses SMS Text Message Marketing, Mobile Websites, Apps, and promoting your restaurant via mobile advertising. The value of a custom, branded QR code is also discussed.
Restaurants need to have a website that is optimized for the smaller screen of the mobile phone, but also is ideal for both tablets and desktop PC's. Only with responsive design can a restaurant truly accomplish this. With responsive design, the same elements of the website are used regardless of the type of viewing device. And, as an added bonus, Google has already stated that responsive design is the best method for increasing search engine rankings.
Specific case studies discussed include Nu Balance, K&J Pizza, Subway, and Cheerwine.
Particular attention was given to the idea of geo-location mobile advertising buys. With geo-targeting, a restaurant can just serve its mobile advertising to those within a certain radius of the restaurant. This means considerably less waste than with traditional media.
If you'd like to learn more about the Restaurants To Go suite of mobile marketing solutions from atsMobile, visit:
http://www.atsmobile.com/restaurant-mobile-marketing
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
Artem Makarov, Business Development Russia, Trademobanastasiaalikova
Как технология RTB поможет в продвижении мобильных игр -- Артем Макаров, Business Development Russia, Trademob (White Nights: Mobile Games Conference http://www.wnconf.com/ru
Direct marketing to drive customers directly to a hotel's website instead of relying on outside travel agencies to bring them in. Additionally, aimed to bring in more lunch reservations for their in-house restaurant.
Go110 provides unparalleled exposure to companies, brands and events in South Africa. This presentation will provide a brief overview of our features and commercial offering.
Jewelry Stores Mobile Digital MarketingPurplegator
Purplegator is a mobile first digital agency located in suburban Philadelphia. For many years, it provided the technology for the highly popular Ring Race and Diamond Dash events for jewelers. Since then, the digital advertising agency has become a leading provider of mobile/digital advertising strategies for jewelry retailers around the country.
Want to learn more about the Gator? Check us out on http://purplegator.com .
Mobile promotions are one of the most cost-effective marketing strategies you can harness. Not only do they allow you to deliver digital incentives quickly and easily to consumers’ mobile devices, but also they allow your company to offer customers instant gratification. This platform can be used to drive activation's /sales, increase brand awareness, and strengthen customer loyalty within your market.
How to Get More Customers to Your Restaurant with Mobile MarketingPurplegator
HUNGRY FOR PROFITS: Restaurants To Go
How Restaurants Can Sell More with Mobile Marketing
This presentation was given by Brad Bierman of ATS Mobile at the recent Ocean City, MD Hotel-Motel-Restaurant Association trade show in March, 2014.
In the presentation, Bierman discusses SMS Text Message Marketing, Mobile Websites, Apps, and promoting your restaurant via mobile advertising. The value of a custom, branded QR code is also discussed.
Restaurants need to have a website that is optimized for the smaller screen of the mobile phone, but also is ideal for both tablets and desktop PC's. Only with responsive design can a restaurant truly accomplish this. With responsive design, the same elements of the website are used regardless of the type of viewing device. And, as an added bonus, Google has already stated that responsive design is the best method for increasing search engine rankings.
Specific case studies discussed include Nu Balance, K&J Pizza, Subway, and Cheerwine.
Particular attention was given to the idea of geo-location mobile advertising buys. With geo-targeting, a restaurant can just serve its mobile advertising to those within a certain radius of the restaurant. This means considerably less waste than with traditional media.
If you'd like to learn more about the Restaurants To Go suite of mobile marketing solutions from atsMobile, visit:
http://www.atsmobile.com/restaurant-mobile-marketing
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
Artem Makarov, Business Development Russia, Trademobanastasiaalikova
Как технология RTB поможет в продвижении мобильных игр -- Артем Макаров, Business Development Russia, Trademob (White Nights: Mobile Games Conference http://www.wnconf.com/ru
Direct marketing to drive customers directly to a hotel's website instead of relying on outside travel agencies to bring them in. Additionally, aimed to bring in more lunch reservations for their in-house restaurant.
Go110 provides unparalleled exposure to companies, brands and events in South Africa. This presentation will provide a brief overview of our features and commercial offering.
Jewelry Stores Mobile Digital MarketingPurplegator
Purplegator is a mobile first digital agency located in suburban Philadelphia. For many years, it provided the technology for the highly popular Ring Race and Diamond Dash events for jewelers. Since then, the digital advertising agency has become a leading provider of mobile/digital advertising strategies for jewelry retailers around the country.
Want to learn more about the Gator? Check us out on http://purplegator.com .
Mobile promotions are one of the most cost-effective marketing strategies you can harness. Not only do they allow you to deliver digital incentives quickly and easily to consumers’ mobile devices, but also they allow your company to offer customers instant gratification. This platform can be used to drive activation's /sales, increase brand awareness, and strengthen customer loyalty within your market.
Created by Sharon Bowman for the South Carolina Center for Child Care Career Development (SC-CCCCD). Map It: Using the 4 Cs to Design and Deliver Great Training.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Customer Experience: Customer vs Company. Customers are bombarded by messages. Each message has a cost to company and customer alike. Companies poorly manage messages across channels risking brand value and wasting customers time. Companies need better means, frameworks for understanding and communicating to customers across every customer experience stage.
Mobile advertising and marketing solutions provided by Sarmady.
These include:
- Messaging channels (SMS, MMS, PCM ad insertion, SMS DIalogue)
- Mobile Site and Apps Placements
- Mobile Site and Apps development
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015Clay Bailey
Cutting Edge Proximity Marketing Platform. Where WiFi Hub locations can bring in local advertisers. Deliver targeted advertisements and video infomercials.
Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...Ecommerce HUB
Durante il 2020 abbiamo assistito ad un profondo cambiamento delle abitudini d'acquisto, molte delle quali continueranno ad essere presenti, in particolare durante il periodo di shopping più intenso dell'anno, dal Black Friday al Natale. Come può il Native Advertising supportare le pianificazioni digital per incentivare gli acquisti eCommerce? Quali sono gli strumenti e le best practice che i marketer dovrebbero adottare per catturare l'attenzione degli utenti? Oggi vi racconteremo le ultime tendenze di acquisto online in vista delle prossime festività, gli insight più rilevanti e le campagne pubblicitarie di successo come quella di Leroy Merlin
Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the NoiseMichael Zarcone
Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both.
With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.
Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the Noise
Norton
1.
2. Broadcast your Marketing Programs to:Broadcast your Marketing Programs to:
OverOver 4 Million Consumers4 Million Consumers inin
Arizona Every Month!Arizona Every Month!
The Circle K In-Store Advertising Network…The Circle K In-Store Advertising Network…
ZAPLINK!ZAPLINK!
Reach out to your Community…Reach out to your Community…
24 hours a day, 7 days a week!24 hours a day, 7 days a week!
3. What is ZapLink?…What is ZapLink?…
ZapLink is the combination of a Self Service Terminal (like a
super ATM) and a Highly Visible Broadcast Monitor
(placed at a convenience store checkout) designed
to promote awareness, drive traffic to your location,
and compel consumers to react!
Strategically positioned Media Screens..Strategically positioned Media Screens..
• To Broadcast both Audio & Visual stimuli (i.e.
commercials) and are proven to DELIVER RETENTION
RATES that are 100% MORE EFFECTIVE than TV and 50%
MORE EFFECTIVE than OUTDOOR (source: NGN &
POPAI)
Self Service/Transactional Tools…Self Service/Transactional Tools…
• like Couponing, Print Media Distribution, CRM, Loyalty
Programs and even Bill Payment designed to deliver
track-able and quantifiable results that are ROI
focused.
4. ZapLink Reach…ZapLink Reach…
PHOENIX, AZPHOENIX, AZ
125 Stores125 Stores
TUSCON, AZTUSCON, AZ
40 Locations!40 Locations!
Coming June 2003Coming June 2003
TUSCON, AZTUSCON, AZ
40 Locations!40 Locations!
Coming June 2003Coming June 2003
4.5 Million Monthly Impressions!4.5 Million Monthly Impressions!
5. ZapLink Mission…ZapLink Mission…
To establish itself as an Anchor Community PartnerTo establish itself as an Anchor Community Partner
ZapLink has committed to help strengthen communities
my making a myriad of valuable essential and non-
essential services available to consumers of all
types!
ZapLink provides a community destination point where
Consumers can:
Pay bills
Buy tickets
Renew their car insurance
Surf the Web at High Speed
Find directions to anyplace
Find local businesses and deals
Send and check e-mail and video e-mail
Print coupons
And More…
ZapLink partners (Circle K, Wireless & Utility Co’s, Local Media &
TV, etc.), all positively contribute and share in the ZapLink
vision
6. Advantages and Benefits…Advantages and Benefits…
Access to Loyal & Massive Consumer Base
Extremely High Traffic
High Frequency of Customer Visits
Captive Audience
Critical Mass in Specific Geo-market
24/7 Exposure
Accountable/Measurable/Customizable Marketing programs
Proven to have Higher Ad recall/retention rates
Strategic and Distinctive way to Impact Millions at a Grassroots Level
Speak to the same people that you normally target… But more
frequently and at a lower cost!
Proven to Inspire consumers to Take Action
Provides access to a hard to reach demographic
7. The ZapLink In-Store Advertising Network has theThe ZapLink In-Store Advertising Network has the
proven ability to provide a large impact andproven ability to provide a large impact and
influence shoppers!influence shoppers!
A high of 27% Coupon Redemption rate
has been measured
A high of 11% Sales Lift achieved
Over 3000 monthly print media requests
on a single promotion! (35 locations in
only 30 days!)
300% higher coupon redemption rate
than traditional coupon campaigns
Successful Product Launches achieved
Increased customer service & shorter
store lineups measured for local retailer
Retail Media Screens maintains a 91%
engagement rate of all store traffic
8. Standard ZapLink PackagesStandard ZapLink Packages
include…include…
1. 40 second Broadcast Spot (s) on ZapLink Retail Media Screens
2. Premium Positioning on the ZapLink Self Service Terminal
a. Command Button – featuring your logo and tag line, positioned in front of
every ZapLink user providing a direct link your customized “storefront” (or
Website)
b. Customizable Vendor Page - your own private “storefront” within Circle K,
providing high speed access to Web or desired content
c. Printable Media Distribution – Capable of distributing Maps, Coupons,
Promotional Content, Calling Cards…etc., empowering consumers to
“print on demand”
3. Custom reporting
a. Vendor Page Visitors
b. Command Button Click-thrus
c. Total Broadcast time
d. Print Media Requests (where applicable)
e. Web Site report (where applicable)
10. Description & FeaturesDescription & Features
Description and CapabilitiesDescription and Capabilities
– 17” and 19” high resolution flat panel displays
– Audio, Full Motion Video & Graphic capable
– Time of Day Broadcasting capabilities
– Geo-Specific Broadcasting capabilities
– Play Frequency control
– Updates to your message can be made REMOTELY
Features:Features:
– Plays Commercial SPOTS (30 sec) & STATIC ADS (10 sec)
– 15 Minute Loops, Maximum 22 Spots per loop
– 96 Spots a day
– 24/7 Broadcast
– Creates call to action
– Educates and informs the consumer
– News, Weather and other information designed to
create a meaningful experience while attracting
attention to your advertising/promotional content
11. Anatomy of the Media Screen:Anatomy of the Media Screen:
30 Sec Spot30 Sec Spot
Promotional StaticPromotional Static
30 Sec Spot30 Sec Spot
12. Self Service TerminalsSelf Service Terminals
Description:Description:
• Internet Enabled Terminal
• Broadcast for updating content on the fly
• Easy to use Touch-Screen
• Keyboard for data entry
• Accepts Payments (Cash, Credit, Check)
• Camera for imaging
• Telephony built in
FEATURES:FEATURES:
• COUPONING
• COLLATERAL DISTRIBUTION
• Custom Vendor Pages
• Reinforces Message on Media Screen
• Branding Buttons
• Survey/Loyalty Programs
• Mapping
13. Terminal InterfaceTerminal Interface
Bill Pay and TicketingBill Pay and Ticketing
Application LaunchApplication Launch
Command ButtonsCommand Buttons
ZapLink Phoenix willZapLink Phoenix will
process overprocess over 1.8 Million1.8 Million
Bill Pay Transactions aBill Pay Transactions a
month!month!
Your consumer value
proposition will be
reinforced from the
media screen and
positioned in front of
every user on this
machine
14. Command ButtonsCommand Buttons
HighlightsHighlights
– Provides easy navigation for
consumer to your offer
– Your message & Direct Access
will be viewable by EVERY
SINGLE CONSUMER who uses the
ZapLink Kiosk
DescriptionDescription
– Animated or Static GIF
FeaturesFeatures
– Your logo and tag line
– Can link to any content you
desire (Flash movie, Web Site,
Print Media, etc)
15. Vendor PageVendor Page
“Private Store Front”“Private Store Front”
HighlightsHighlights
– Provides opportunity for customers to
interact and experience the full scope of
your brand
– Highly customizable
– Created with a look and feel that is
consistent to your promotion
DescriptionDescription
– Is access point for consumer to drill down
into further information about your company
or offers
FeaturesFeatures
– Provides one touch access to your print
media or web content
– Actions consumers can take:
• Fill out a survey
• Enter contest or Sweepstakes
• Print Media with discount offer (redeemable at
your location)
• Print Map to your location
• Make purchases
16. Circle K - DemographicsCircle K - Demographics
At a Glance:At a Glance:
Every year, 108 Million transactions
occur within Phoenix
Median Age of Consumers = 31
Average Number of visits per
month = 9 (per customer)
15% of customers are first time
users of store (Uniques)
High incidence of Hispanic
shoppers
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
Age
0 - 04
05 - 09
10 - 13
14 - 17
18 - 20
21 - 24
25 - 29
30 - 34
35 - 39
40 - 44
45 - 49
50 - 54
55 - 59
60 - 64
65 - 69
70 - 74
75 - 79
80 - 84
85+
49.45
50.55
48
49
50
51
Male Female
17. A Few Hispanic Points of InterestA Few Hispanic Points of Interest
ZapLink Conducts a High PercentageZapLink Conducts a High Percentage
of Transactions with Hispanics.of Transactions with Hispanics.
Approximately 40% of those
transactions make use of the
Spanish Interface
60% of ZapLink locations will cater
to an Hispanic demographic
ZapLink is located in Hispanic DenseZapLink is located in Hispanic Dense
MarketsMarkets
The ZapLink 100 locations have
been chosen in part by store
proximity to ideal per block
demographics.
A high percentage of our
Partners Prepay demographic is
made up of Hispanics
18. Short List of ZapLink Advertisers…Short List of ZapLink Advertisers…
“Marketers are recognizing the potential of this growing channel and are
turning to In-Store Advertising Networks for a number of reasons…to support
their Regional promotions, maximize campaign effectiveness, drive sales, and
increase brand awareness."
(Jason Broussard – Innovations Director – ConocoPhillips)
19. Next Steps…Next Steps…
Paul W. GermanPaul W. German
Business Development ManagerBusiness Development Manager
Click’s & Mortar Media Inc.Click’s & Mortar Media Inc.
Ph: 604.298.4636 ext. 268Ph: 604.298.4636 ext. 268
Email:Email: paul.german@cmmi-roi.compaul.german@cmmi-roi.com