[Nordic GBC Conference 2013] Mikko Hyytinen: Green market study - The demand for green buildings in Nordic countries
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The document summarizes the key findings of the 2012 Green Market Study conducted by Pöyry. It found that legislation, business models, technology, and knowledge are shaping green building development. Users are increasingly driving projects and valuing location/accessibility. Owners see benefits like better yields and rentability. Builders see opportunities but want more knowledge. Sustainability is important in planning but decentralized energy production faces challenges. Renovations aim for efficiency but lack knowledge. Focus is shifting to sustainable building use with user input.
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[Nordic GBC Conference 2013] Mikko Hyytinen: Green market study - The demand for green buildings in Nordic countries
- 1. GREEN MARKET STUDY 2012 KEY FINDINGS Mikko Hyytinen Director Real Estate Consulting Pöyry COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 17 JANUARY 2012
- 2. TRENDS SHAPING THE DEVELOPMENT OF GREEN BUILDING 1. Legislation 2. Business models Tightening legislation on energy More holistic and cross-functional efficiency approach 3. Technology 4. Knowledge Readiness to implement new technology, From cost savings and basic benefits to dynamic simulations more sophisticated strategies 5. User in focus 6. Location From contractor-driven to user-driven Location and accessibility are growing projects topics in overall sustainability COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 2 17 JANUARY 2012
- 3. THEMES OF THE GREEN MARKET STUDY 2012 USERS • Drivers • Challenges • Tools OWNERS • Value of green • Future development BUILDERS AREAS AND ENERGY RENOVATION COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 3 17 JANUARY 2012
- 4. GREEN MARKET STUDY 2012 RESPONDENTS • Focus on Finland and Scandinavia • Web-survey sent to over 600 professionals • 20% responded: 80% private sector, 20% public sector COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 4 17 JANUARY 2012
- 5. USERS ARE SHAPING THE MARKET • Top management commitment, corporate responsibility reporting • Sustainable image brings new business opportunities • Efficient and flexible spaces favoured • Green building = Better control on operating costs • Location and accessibility as part of sustainability • Readiness to pay 0-3% more for green premises COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 5 17 JANUARY 2012
- 6. RESPONSIBLE OWNERSHIP • Better yield and rentability, stable cash flow • Better confidence in resale value of certified green buildings • More knowledge of best practices needed COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 6 17 JANUARY 2012
- 7. COMPETITIVE ADVANTAGES TO CONSTRUCTION AND MATERIAL INDUSTRY • Tightening legislation and regulations are the greatest drivers • New business opportunities and environmentally friendly image • Strong belief in value of certifications • As energy efficiency improves, focus more on material efficiency COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 7 17 JANUARY 2012
- 8. SUSTAINABLE COMMUNITIES AND RENEWABLE ENERGY • Sustainability is an important topic in regional and spatial planning • Call for multidiciplinary engineering and planning teams • Stiffness of local planning is a hindrance to the decentralized energy production. • Lack of feed-in tariffs limits decentralized energy production COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 8 17 JANUARY 2012
- 9. RENOVATING FOR EFFICIENCY AND FLEXIBILTY • Improved energy efficiency and indoor climate • Improved space flexibility • More value compared to a conventional renovation • Lack of knowledge of best practices • Demolishing instead of repairing COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 9 17 JANUARY 2012
- 10. CONCLUSIONS • Focus is gradually shifting from construction phase to sustainable use of buildings Users’ role and input is important and needs to be high-lighted in target setting New service models to increase collaboration between owners, users and maintenance, such as Green Lease Accessibility lays a foundation for overall sustainability • Construction sector is willing to build more energy efficient buildings than required by regulations but is still skeptical about users will to pay more for increased sustainability • Managements commitment plays the key role in striving sustainability into every day actions. COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 10 17 JANUARY 2012
- 11. CHANGING THE FUTURE - WHAT TAKES US FORWARD • Improving energy and material efficiency further • Transparency on costs and benefits • Intelligent buildings and districts • Funding models for green and sustainable investments COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 11 17 JANUARY 2012
- 12. THANK YOU FOR YOUR ATTENTION WELCOME TO OUR STAND AND MEET OUR EXPERTS For more information, please visit www.poyry.com COPYRIGHT©PÖYRY PÖYRY POWERPOINT 2010 TEMPLATE 12 17 JANUARY 2012
Editor's Notes
- Ladies and Gentlemen, dear green building colleques,My name is MikkoHyytinen,I’m director of Real Estate Consulting services at Pöyry, in FinlandPöyry is a global consulting and engineering company dedicated to balanced sustainability and responsible business. Our field of expertise cover energy, forest industry, chemicals & biorefining, mining & metals, transportation, water, and real estate. We deliver advisory, engineering, project implementation and operations support services. Pöyry has about 7,000 experts in 50 countries, about 2,000 experts in Finland.Pöyry's net sales in 2011 was roughly800 million Euros and we are listed in Helsinki stock market.My topic today is around the Pöyry green market study 2012.I will highlight some of the key findings of the study that will contribute to the Value of green theme of this conference
- We have identified six trends that are shaping the market, and shaping the development of green and sustainable building sector
- Based on the developmenttrendsThesurveytopicswereselectedby Pöyry specialistsfromdifferentfields of expertiseMainthemesfocused on users, owners, buildersAreas and energysolutionsrenovationDrillingdown to drivers, challenges….
- Third GMS sinceyear 2008 (2010), web-basedsurveyFocusgroupsmanagers,owners, developers, constructionindustryRegional and spatialplanning, municipalities20% Reponsponded-20%public- 80% privateNordicview, but Finland hasstrongweight in the results- Almost 90% from Finland and only a fewfromotherNordiccountriesHopefully the responses in the next GMS is moreevenlydistributed
- Getting into the key findings, what are the sustainability and green building driversFacilities are in a growing role when estimating a company’s social responsibility and emissions from business activitiesAs for sustainability drivers,70% of tenants/managers underlined the importance of top management commitment (extremely or very important)65% stated that sustainability brings new business opportunities - better image
- Space efficiency, energy efficiency have the greatest striving power in a new projectMore than 80% of the respondents stated that green solutions add resale value.Getting a green certificate is valued, since the benefits can be measured in cash flow and in the exit phase.Not only in higher income but also savings in the operational and maintenance costs better net incomeMore information is needed on best practices, especially the possible risks and the cost of greener choices
- In the construction and building product/material indurstry, green values are seen as an opportunity to generate new business and improve competitive advantages75% of the respondents have used or are willing to use environmental certificationsHindrance – is the client willing to pay more than the conventional?
- Implementation of sustainable solutions requires knowhow, commitment and flexibility
- Target is the same as in new construction,Efficient and flexible spaces, good energy efficiency focus on cost savings, securing/improving the value60% said that Sustainabletechnology is stillconsideredtooexpencive - ifrenovationcost is toohigh, demolishing and new construction is gettingmoreattractive option
- To conclude the key findingsManagement commitment has the key role in all of the focus groups.
- How to developsustainability and profitable business?There is a lot of work to be done, but we are definitely on the right track.Conferences like this one is all about sharing the best practices and information, that will lead us to a more sustainable future.