The document discusses how sustainable design can meet customer needs in the Social Era. It focuses on designing workplaces that appeal to millennials and increase business performance. For example, Gårda Green Tower provides modern collaborative workspaces, increased productivity, and strengthened their brand through sustainable practices like earning LEED Platinum certification. Flexible and green solutions aim to attract and retain talent while reducing costs.

1. SUSTAINABLE DESIGN
solutions to customer needs
Henrik Ahnström, Skanska

2. The Social Era is Changing the Rules
− The Mobile, Social and Cloud society
− Faster economic cycles
− “We are moving away from carefully micro-managed cycles
to ones being shorter and and more difficult to control”
− “The Social Era has new rules: scale happens by being
connected with community”

3. Designing for the future Generation
− The Millennials
− A true Global generation
− Identifies themselves with tribes not brands.
− Feels strongly about authenticity.
− Perception of work
− Must be meaningful; Needs to correspond with ones values and
believes; Must be a challenge.
− Perception of workplace
− A place to meet; An evolving
environment; A place to have fun.

4. Designing to the needs of market
Increased Business Performance
Space to enhance innovation; Attract and Retain Talent; Real
Estate Risk; Location / Amenities; Brand / Identity
Solutions offered to the market
Modern collaborative workspace; Increased productivity;
Reduced sick leave; Energy guarantees; Alignment of brand
(Authenticity)

5. Gårda Green Tower
− “Our employees choose to
come to the office instead of
working from home.”
− “Our new space better supports
collaboration within the
organization and enhances
innovation.
− “We have strengthen our brand
by doing what’s right” Increased business
− “You’ve made it easy to be performance ? !
green !”

6. What’s the Why’s ?
− Flexible space and LEED Facts
Gårda Kontorscenter
infrastructure Göteborg
− To be designed and built out LEED Core and Shell v2.0
uniquely to meet all needs. Certified 2011
Platinum 49
− Green “robust” solutions Sustainable Sites 13/15
− Less maintenance in the space – Water Efficiency 5/5
it just works – to a low cost. Energy and Atmosphere 13/14
− Corporate Social Materials and Resources 3/11
Responsibilities Indoor Environmental Q 10/11
Innovation in Design 5/5
− Attract and Retain
Out of 61 possible points