The Green Chemistry Campus aims to increase the success of entrepreneurs in the bioeconomy by providing housing, labs, and incubator services. It focuses on performance chemicals, coatings, and materials from agro and chemistry in the Biobased Delta region. Starting from 50,000 euros in early 2009, public-private investments have grown to over 600 million euros by the end of 2011 through collaborative projects. Key to continued success is maintaining partnerships, resolving intellectual property issues, growing the business ecosystem, and transitioning companies from technology-focused to market-driven.

1. Green Chemistry Campus
Innovating in a triple helix environment

2. Biobased Economy / Circular Economy
Fossil route: Bio route:
1.000.000 year 1 to 2 year
Oil & gas Agro products
Refinery Bio refinery
Modification
Polymers or Polymers of
chemicals chemicals
2 Conference Business Models in the Circular Economy | 12 december 2012

3. Green Chemistry Campus in a nutshell
• Increasing the success rate of
entrepreneurs in the biobased
economy by offering housing, lab
facilities and incubator services
• Business to business companies in
an “agro meets chemistry” setting
• Focus on performance chemicals,
coatings and performance materials
• Part of the Biobased Delta
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4. Biobased development in Biobased Delta
Early 2009 Late 2009 End 2010 End 2011
• Meeting of the • Start joint • Biobased West- • Biobased Delta
Minds Biobased projects Brabant program (towards 2020)
• PPP Investment: • PPP Investment: • PPP Investment: • PPP Investment:
50K Euro 2.000K Euro 13.500K Euro 600.000K Euro
Private investments up to now: 400.000K Euro
4 Conference Business Models in the Circular Economy | 12 december 2012

5. From 50K Euro to 600M Euro
• Meeting of the minds to get a joint
agenda
• Projects to kick-start developments,
to get to know each other and to
build trust in each other
• Business plan to transform projects
into a long term program
• Biobased Delta to gain critical mass
on a national and international level
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6. Key characteristics developments
• Focus, focus, focus
• Agro meets chemistry
• Chosen spot on the biobased
pyramid: “blue ocean” vs. “red sea”
• Market pull vs technology push
• Business driven triple helix
• Business: Work in the sweet spot of
the business
• Government: No initiatives without a
proper business plan
• Education: Incorporate the human
capital agenda (current & future)
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7. Key characteristics developments
• Sense of urgency
• Choose it or lose it
• Ambition
• No easy targets but…
• …believable and achievable
• Trust
• It is still a people business
• Use strength of people and
organizations
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8. Key challenges
• Build & maintain successful
partnerships
• Resolve IP issues related to open
innovation
• Grow community / ecosystem
• Support companies in transforming
from “technology based” to “market
driven”
• Safeguard investments for future
growth
• Focus, focus, focus
8 Bijeenkomst FI-SCH | Brussels | 6 december 2012

9. Ambitions
1. A leading and distinctive position
in the biobased economy in the
field of agro meets chemistry on
European level
2. Realization of 2,500 jobs in 2020
3. Realization of 600M Euro
additional GNP
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10. How to “stay ahead”?
1. Green Chemistry Campus to act as
a Center of Open Chemical
Innovation
2. Embed business into the long term
strategy
3. Continuously (try) closing the value
chain
4. Business person to lead Biobased
Delta
5. Start joint R&D program with TNO
6. Cooperate in Topsectors / TKIs
7. Cooperate in EU programs and
PPPs
8. Cooperate with Flanders, France,
Germany and of course regional
clusters in Netherlands
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11. What is needed to stay ahead?
(goes for the BV Netherlands as a whole)
Further increase R&D effort, but…
… hardly any R&D funds available
… hardly any “cross sector”
programs
Provide proof of concept, but…
… no funds available for demo or
pilot facilities or testing
Vibrant SMEs needed, but…
… SME support under Topsectors /
TKI unclear
… useful tools not available any
more
Public opinion…
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12. 12 Conference Business Models in the Circular Economy | 12 december 2012

13. Green Chemistry Campus
Innovating in a triple helix environment
Dennis van der Pas A presentation for:
+31 6 5135 9994 Conference on Business models in
a circular economy
d.vanderpas@greenchemistrycampus.com
www.greenchemistrycampus.com Hosted by:
Twitter: @GreenChemCampus VNO-NCW, MKB Nederland, FME,
LinkedIn: Green Chemistry Campus The Ministeries of Economic
Affairs, Infrastructure and the
Green Chemistry Campus Environment, Foreign Affairs,
Plasticslaan 1 TNO, The Hague Centre for
Bergen op Zoom Strategic Studies
www.rewin.nl
www.biobaseddelta.nl All cooperating in Platform Material
Scarcity