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Nokia recycle
Nokia is developing a global network of recycling companies to handle end-of-life mobile phones and accessories. Strict requirements are placed on these companies to ensure recycling is done in an environmentally compliant way. Nokia also runs various take-back and recycling programs for customers, including mail-in envelopes and drop-off events, to make recycling easy and raise awareness of options other than throwing devices away. External factors are increasing pressure on companies to meet new environmental standards around the world for substance restrictions, recycling, and other sustainability issues.
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Nokia recycle
- 1. IAER Future Trends Take Back& Recycling 1 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 2. External factors settingexpectations • Critical • Kyoto Protocol attitudes • Energy Star • Substance management • Energy Code of Conduct • Health • Ethical Funds • Green • Responsibility to Procurement fulfill new requirements • Product OE declarations • Less control M • Refurbishment • Green marketing • Take-back • Globalization of environmental • Respect requirements • Responsibility • Product • Transparency recycling • Evidence • Restriction of substances • Dialogue 2 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 3. 3 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 4. Drivers Investors Customers Media Legal & Voluntary requirements WE GS18 : Sourcing with Human Dignity Standard EE Internal NGOs Public perception Nokia drivers Values Nokia mobile phones Panasonic mobile phones Samsung mobile phones Siemens mobile phones Human Rights Groups Consumer Groups 4 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 5. Future Trends Europe China India Korea Canada LTA Multiple US States Global Growth & Beyond…….. 5 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 6. What is Designfor Environment ? The Purpose of Design for Environment is to: develop products with improved environmental performance, while maintaining cost, performance, quality and other requirements. Business Processes • Systematic integration of environmental objectives into all relevant business processes • DFE promotes the use of design practices leading to avoidance of potentially hazardous materials, minimized material and energy use as well as maximized reuse and recycling. Products • Focus areas for improvement 6 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 7. CMO Global Initiatives 7 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 8. Worldwide network of recycling companies • Nokia is developing a global network of recycling companies • Strict requirements • Selected companies must fulfill Nokia requirements and comply with the ISO 14001 or similar international standards • Recycling companies are assessed by Nokia before approval. Periodic follow-up assessments are also made • Only approved companies are used in order to ensure legislatively compliant and environmentally-efficient end-of-life treatment • Downstream transparency 8 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 9. Global Initiatives Nokia Recycling Network NRNWG China EMEA APAC LTA Recycling Needs 9 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 10. Nokia Renewal How many unused phones you have at home ? (733 Nokia answers) 9% 2% 2% 13% Don't know 4% 0 1 36% 8% 2 17% 3 26% 4 11% 5 14% 6 7 15% 19% 8 or more 10 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 11. Nokia Renewal Awareness Where is your old phone ? 4% 3% 3% 8% 0% 5% Gave it to friend/colleague Gave it to family member Put to waste bin 18% Recycled at work Still use it Have it & not use it Traded in Other 59% 11 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 12. Take Back AtNokia.Com 12 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 13. Take Back Bag In The Box 13 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 14. Earth Day TakeBack Promotion • Nokia Flagship Stores and Experience Centers celebrated Earth Day 2007 by introducing a program designed to make recycling any mobile phone, mobile phone battery or mobile phone accessory, regardless of brand, easier and more convenient than ever before. • Guests were invited into the Chicago and New York Flagship stores or any of the 13 Nokia experience centers across the country between April 20th and 22nd to receive a 100% recyclable pre-paid envelope, into which they can place their recycled item inside 14 © 2005 Nokia © NOKIA Company Confidential 14 Presentation_Name.PPT / and drop it in any mailbox. DD-MM-YYYY / Initials
- 15. he Earth Daycampaign generated customer feedback! “We had several customers state that they had old phones at home but just did know what to do with them but did not want to throw them away. I think it brought awareness to our guest, most didn't know of the alternatives to throwing the phones away or know that Nokia offers recycling programs so the phones and batteries don't end up in a landfill.” “One guest in Chicago was exceptionally excited about the donations Nokia makes to Earth Share. She went online and did some research on the organization and came back the next day to donate two more phones and shared some of the great campaigns she read about on www.EarthShare.org” 15 15 © 2005 Nokia © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 16. “All our guestshad very positive feedback on this campaign and seemed thankful that Nokia is being so environmentally responsible.” 16 © 2005 Nokia 16 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
- 17. Earth Day PromoRecap April 14-22, 2007 How many How many How many How many phones/batteries/ postage paid tree saplings certificates were accessories (total) envelopes were were given collected? Mall Name Total Guests were recycled? given out? away? (NY/Chicago Only) Garden State Plaza - Paramus, NJ 723 0 0 0 0 Miami International - Miami, FL 692 0 17 6 0 Perimeter Mall - Atlanta, GA 878 1 7 0 0 Fashion Show Mall - Las Vegas, NV 2,049 2 0 0 0 Fox Valley - Chicago, IL 660 16 0 15 12 Dallas Galleria - Dallas, TX 1,720 27 0 8 5 Queens Center - Queens, NY 1,238 54 2 26 0 Woodfield Mall - Chicago, IL 1,316 63 4 13 4 Alderwood Mall - Seattle, WA 1,247 110 27 36 0 Pentagon City Mall - McLean, VA 653 157 28 46 0 Beverly Center - Los Angeles, CA 6,445 548 21 17 0 Stonestown Galleria - San Francisco, CA 1,228 678 9 23 0 Boston (Natick Mall) - Boston, MA 691 1,106 0 22 0 GRAND TOTAL 19,540 2,762 115 212 21 17 © NOKIA Company Confidential Presentation_Name.PPT / DD-MM-YYYY / Initials
Editor's Notes
- #5 Investor + Attractive to investments - Share price collapses E.G. 3 components of Index: Economic, Environmental & Social 2003/4 we are the European leader in Technology market sector. Intel got the global leader position (The Technology market sector is made up of 5 industry groups: Comms Tech., Semiconductors, Software, Tech Hardware, Equip & Tech services).Supply Chain – rating for both social and env level equivalent to best score (globally). Expectations high for both Nokia and Supply Chain Recent report from ISIS who came to interview Nokia has today sent us their final report for comments which declares the consumer electronics as the next garment industry Business Customers + Brand loyalty - Product Boycott E.G Sourcing with Human Dignity. BT policy. Vodafone also very active E.G. Ontrack July 2003. A brand that is concerned about environmental issues: Nokia came out top when compared to Motorola, Ericsson, Siemens, Samsung Media + Nokia brand was rated 6 th in the world’s most valuable brands ( Interbrand, 2003 ). – Brand is young - vulnerable E.G Loss of reputation can be expensive for a company, for example consider the Exxon Oil Spill, the cost of ‘loss of reputation’ to Exxon as measured by share price drop one week after the crisis was $3 billion (i.e.5% market loss), and for Motorola the impact of the Cellular Health Effect in 1995 was $6 billion (16% market loss) (Reputation Institute, as reported in Echo, 2002 ). Legislation + Increasing legislation – material restrictions – moving towards producer responsibility E.G Sony Playstation - they had too much cadmium in their Playstation 1 cables, in certain countries the whole set of Playstation 1 consoles were called back from Christmas sales. Internal Customers/ Employees + High expectations as an environmentally and socially responsible company, also set high targets - PR reasons, lose trust NGO + NGO’s Allies – NGO targetting E.G. The Chemical Home - http://www.greenpeace.org.uk/Products/Toxics/chemicalhouse.cfm?producttypeid=15 Nokia given amber colour due to Nokia Substance List Suppliers Impact right across the world
- #7 For Nokia, Design for Environment means integrating environmental considerations systematically into the development of products, processes and services. Nokia’s Design for Environment is firmly based on our life cycle thinking approach, which considers products and services from raw material extraction, through manufacture, use and end-of-life treatment. Nokia’s Design for Environment practices are aimed at developing environmentally compatible products and manufacturing processes while maintaining or improving cost efficiency, performance, and quality standards. Implementing Design for Environment at Nokia, via product development, is a way to improve our resource use efficiency, environmental performance and thus customer satisfaction. Design for Environment usually means minimizing material and energy use and optimizing reuse and recycling when appropriate. This means also reducing the consumption of hazardous substances - such as lead, cadmium, hexavalent chromium, mercury and halogenated flame retardants - in Nokia products. At Nokia, environmental issues such as those above, are handled by applying life cycle thinking in product development along with the typical product features such as performance, quality, usability, and cost effectiveness. The overall objective is to continuously add value to business processes, while constantly optimizing energy and material use and reducing pollution and waste, to create high level environmental performance and make it an integral part of Nokia products. As a result of our Design for Environment efforts, the end-of-life management of Nokia products is facilitated, for example, by providing dismantlers and recyclers product material information, which helps e.g. in choosing the optimal treatment method and result in minimized waste streams to landfill sites. In addition to the information supplied to actors in the end-of-life management, a wide range of product information is provided also to suppliers, distributors, customers and the general public. Depending on the product or service this is given in the form of training, documentation or user guides.