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Sinergie Marketing & Vanzari? Rebranding? Emotional vs Rational?
Provocare 2014?

Cea mai mare facilitate de productie din Romania.
Industrie confort. Tamplarie PVC & Lemn

www.barrier.ro
Audit, Marketing Strategic & Strategie Vanzari.
16.08.2013. Daniel Rosca
Barrier Romania, Bacau

Industrie confort, B2B, B2B2C, B2C
Despre sinergie:


Marketing vs Vanzari
Comunicare vs Advertising
Branding vs Rebranding
Digital Era vs Strategie Vanzari
Brand Equity Management vs Brand Equity Route
www.about.me/DanielRosca
www.fb.com/B2BStrategy | www.b2b-strategy.ro
Audit Vanzari www.b2b-strategy.ro/pozitionare/performanta-operationala-tactica/audit-departament-vanzari
Focus?
www.fb.com/B2BStrategy
Brand Equity Route?
Pozitionare eronata?
Viziune / Branding / Etape constructie Brand
Inainte Dupa
Workflow
Atribut brand traditie / Gama integrata de produse din lana / Industrie Confort
/ Bedding & Mattress. Comunicare / Brand Equity Route
www.b2b-strategy.ro/diferentiere
Strategie Advertising
Strategie Comunicare
Strategie Vanzari. Digital Era?
Element vizual?
Slogan, Element Vizual & Naming? Brand Equity Route?
Stilizare?
barrier
lumea lor e lumea ta
www.b2b-strategy.ro/pozitionare/brand-equity-management/rebranding
Structura proces Rebranding?
Inainte
Directia procesului de Rebranding vs Stilizare
Stilizat
Tehnic vs Emotional?
Dezvoltare Game de produse Barrier
barrier
alegem impreuna anotimpul care ti se potriveste
barrier
lumea lor e lumea ta
Cine este eroul
copilului tău?
Mickey, Donald sau Duffy Duck?
www.barrier.ro/visul-copilariei
Cine este eroul
copilului tău?
Mickey, Donald sau Duffy Duck?
www.b2b-strategy.ro/pozitionare/brand-equity-management lumea lor e lumea ta
viziunea noastra coincide cu visele tale
Game de produse?

Atribut vs Beneficiu?
barrier
www.b2b-strategy.ro/consultanta-management/marketing-strategic
Pozitionare / Rebranding
Expertiza
Daniel Rosca: + 10 ani in Business Development. 4 ani Consultanta in Strategie Business / Management retea freelanceri.

Diferentiatori: Sinergie Marketing & Vanzari. Singura abordare din Estul Europei / 4 pozitionari Blue Ocean Strategy.

Focus: Marketing Strategic, Strategie & Management in Vanzari.

Segmente de piata: B2B, B2B2C / B2C. Food & Non-food.

Evolutie 2009 » 2013: www.goo.gl/8tosO

www.b2b-strategy.ro/studii-de-caz
Testimoniale

37 recomandari: www.b2b-strategy.ro/testimoniale
Alin Neagu, Shareholder: 

“We change our path.”
Bordea Gabriel, Commercial
Manager: “Three words,
visionary, resourceful and
reliable. Thank you Daniel!”
Mihai Gheorgheasa, B2B
Performance Manager: “I worked
with Daniel for more than 1 year. He
has a vision of the future, great
commitment in every task he starts.”
Dan Cotelici, VP Sales & Customer
Care: “Daniel is a very dynamic guy.
Always one step ahead his colleagues
aiming for highest performance. He
was the most valuable member of my
team.”
Sorin Luca, General Manager: Omul
potrivit la locul potrivit. Gaseste si te
ajuta sa implementezi solutiile pentru
eficientizarea costurilor si cresterea
performantei! Sunt multumit!
Strategie comunicare?
Atribute Brand




vs
Continuitate?
Atribute brand?
Diferentiatori pozitionare?
Comunitati?
Spiritul Uman?
• Util pentru evaluarea Agentiei de Marketing: PR, Advertising, Branding, Design, Digitala.
www.b2b-strategy.ro/evaluare-resurse-de-marketing-si-vanzari
Structura externalizare / optimizare performante Departament Marketing
www.b2b-strategy.ro/pozitionare/externalizare-departament-marketing
• Resurse umane alocate?
• 4 persoane, 24 luni.
• Copywriter / Social Media Manager
• Art / Brand Designer
• Web Designer
• Project Manager Daniel Rosca
Sinergie Marketing & Vanzari?
www.b2b-strategy.ro/pozitionare/externalizare-departament-marketing
www.b2b-strategy.ro/audit-gratuit
• Va multumesc pentru timpul acordat!

• Daniel Rosca 

• www.about.me/DanielRosca

• www.b2b-strategy.ro/pozitionare/externalizare-departament-marketing

• 0744 33 66 43

• Sales & Marketing Manager

• B2B STRATEGY

• Timisoara, Str. Paris Nr. 4

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