Workshop despre tipologia de strategie Blue Ocean Strategy sustinut in cadrul conferintei Romania Incotro | SOS IMM-urile, Bucuresti 29.05.2014. http://b2b-strategy.ro/2014/05/romania-incotro/ Don’t compete with rivals; Make them irrelevant! Iti multumesc pentru timpul acordat! A fost extrem de interesant! Daniel Rosca www.about.me/DanielRosca

1. Romania's Lost Heritage... 37 de miliarde de USD / an!
© www.degalfoto.ro Olarit si Linogravura la Scoala Piscu

2. 29.05.2014 / 15.30 - 18.00
Marshal Garden Residence
Bucuresti
www.b2b-strategy.ro/Romania-IncotroSOS IMM-urile / Romania Incotro
Blue Ocean Strategy Workshop

3. www.about.me/DanielRosca | www.about.me/Slatineanu.Ovidiu
roscadaniel@gmail.com | ovidiu.slatineanu@gmail.com
!
+4(0) 744 33 66 43 | +4(0) 736 034 075
!
www.b2b-strategy.ro | www.fb.com/Neokoolt
gabriel.nica@green-future.ro | +4(0) 735 878 139
www.fb.com/GreenFutureRomania

4. © Ovidiu Slatineanu, Poiana Largului, Piatra Neamt County
15.30 – 15.40 » Gabriel Nica Gama de produse din nanofibra pentru alergici. Pozitionare vs
Beneficii client final vs Diferentiere.
15.40 – 15.50 » Ovidiu Slatineanu / Skype. Civilizatie & Cultura Cucuteni, +7000 BC.
15.50 – 16.00 » Gabriel Nica & Ovidiu Slatineanu » Tombola.
16.00 – 16.30 » Daniel Rosca: 4 Actions Framework / Blue Ocean Strategy.
16.30 – 16.45 » Daniel Rosca: Simulare 4 Action Framework companii participanti.
16.45 – 18.00 » Business Networking

5. www.about.me/DanielRosca
+10 ani expertiza in Vanzari B2B
Ultima provocare
August 2009 ... Marketing

6. Our story:
37 de miliarde de USD pierderi.... ROI?
Ultimul loc in Europa?
Performanta?
+70 milioane de euro investitii in Strategia de Comunicare...

7. “Positioning is what you do to with the mind of the prospect.” Jack Trout
www.fb.com/FaraCompetitie

10. Industria este afectata?

11. De ce trebuie sa vindem "Evian" la pret de Biborteni in Romania?

12. Care este ADN-ul nostru si cum ne influenteaza nivelul de trai?
Ultimul loc in Europa... !

13. Don’t compete with rivals; Make them irrelevant!
* citat Blue Ocean Strategy
!
2 minute despre ADN-ul nostru...
#Cucuteni
Blue Ocean Strategy?

14. Dan Popovici - Mestesugul Transparentei © www.degalfoto.ro
Don’t compete with rivals; Make them irrelevant!

15. “The aim of marketing is to
make selling unnecessary.”
Peter Drucker
"Danube valley civilization script is the
oldest writing in the world... "
!
http://youtu.be/4Iq4Qbd0wpw
* Harold Hamman, lingvistul care a descifrat scrierea
sumeriana...
Dan Popovici - Mestesugul Transparentei
© www.degalfoto.ro

16. Daniel Rosca
Sales & Marketing Manager
B2B Strategy | www.b2b-strategy.ro
www.about.me/DanielRosca
www.about.me/DanielRosca
Cucuteni vs Stonehenge
Ovidiu Slatineanu
Neokoolt NGO Founder / Cucuteni Culture
www.fb.com/Neokoolt | www.fb.com/Cucuteni
www.about.me/Slatineanu.Ovidiu
www.b2b-strategy.ro/Cucuteni-vs-Stonehenge
+37 de miliarde USD / an... !

17. Analiza Brand Finance, the annual report on Nation Brands | December 2013
* Brand Finance is the world’s leading brand valuation consultancy

18. UK
vs
Romania?

19. Ce am facut pana acum?

21. Pozitionare Blue Ocean Strategy, Holding de Companii Green Future
Arhitectura de Brand, Rebranding & Branding de Produs

23. Raise: Abordare integrata: Perna,
Pilota, Saltea, Top Saltea, Lenjerie.
!
Acelasi Material » Beneficii unice /
nevoi / Cost. Calitatea gamelor de
produse / segmentul premium de
consumatori.
Create: Dezvoltarea unei game
de produse orientate 100%
spre consumatorul alergic.
!
Reduce: Redefinirea
confortului in toate cele 4
anotimpuri. Caldura Iarna »
Racoare Vara. Proprietati Fibra
Bambus.
Eliminate: Transparenta »
produs romanesc /
traditional.

24. Care este ADN-ul afacerii tale? -15% beneficiu comercial
!
www.b2b-strategy.ro/Analiza-SWOT
!
Training Vanzari & Marketing Strategic
* 4 zile, 850 euro, maxim 6 persoane / companie
!
Workshop Blue Ocean Strategy
* 2 zile, 850 euro, maxim 6 persoane / companie
!
Perioada de valabilitate discount comercial:
30.05.2014 - 31.06.2014
!
O sa ai o imagine diferita despre performanta!
www.about.me/DanielRosca
Diferentiere?

25. www.about.me/DanielRosca
© Soborul de la Isaiia, Iasi, Cultura Cucuteni
Don’t compete... !
Multumim pentru timpul alocat!
Blue Ocean Strategy? www.b2b-strategy.ro/Audit-Gratuit