Strategie Brand Green Future vs Strategie Brand Kinley / Coca Cola Global ReBrand 2012 winner. Daca nu va diferentiati de competitie afacerea pierde clienti? Va invitam sa analizati studiul de caz al Holdingului de Companii Green Future / Servicii Branding. Agentie Branding? Se poate optimiza Strategia de Brand si Comunicare cu impact clar si decisiv in vanzarile companiei? Enjoy! Va multumim anticipat pentru feedback.

1. ReBranding?
Ce exprima brandul tau?

3. ReBranding Holding de companii Green Future
2012

4. Kinley - A Coca-Cola Company
2012 REBRAND 100 > distinction
Component Rebrand - Brand Extension
Country Base: Israel
Industry/Sector/Keywords: Beverages, Food,
Consumer Goods and Retail Products,.
Result
From a thorough qualitative and neuro-sensory (eye-tracking method) research, the
new Kinley won high recognition and nearly total preference, compared to every
competitor in the category. It was launched in all points of sale across Israel, and
generated broad affection and acceptance among the crowd.
!

6. !
Challenge
Re-invent Kinley: from a single product to a
branded platform, with new relevance and
appeal.
!
Kinley should re-conquer its lost consumers
and attract new ones. It must provide them with
a rational solution to their health needs and an
emotional connection. It must also differentiate
itself from the new competition.
! Kinley was re-built as a branded platform
consisting of four series. The brand identifies
with an adult view on life: elegant, solid, self
assured and intelligent. However it is a mass
brand, not exclusive or alienated. Kinley stands
for minimalism, refinement, luxury and
sophistication, and focuses on what's really
important.

7. !
The highly recognizable symbol is both modern and authentic: a
simplified evolution. It's the minimal embodiment of water, pure, delicate,
sensual, yet encompasses the whole within. The tagline: Less is More.
!

10. Strategie de comunicare

12. Totul din lana... #caodinioara!
www.green-future.ro/lana

13. Ce vinde Apple?

15. Senzatii?

17. Senzatii?

18. Va multumesc pentru timpul acordat!
!
Daniel Rosca
• www.about.me/DanielRosca
• www.b2b-strategy.ro
• 0744 33 66 43
• Interim Marketing Manager
• B2B STRATEGY
• Timisoara, Str. Paris Nr. 4