Inovatie in Romania? De ce nu vinzi in recesiune?
Sinteza prezentare, proiect Branding » Rebranding » Pozitionare BOS » Strategie Business 2013 - 2015 » Holding Companii Green Future » Romanian Innovation Forum.
In 2013 Departamentul de Vanzari NU este responsabil pentru scaderea Cifrei de Afaceri!
This document contains a worksheet with music theory questions for students to answer. It asks students to identify note names, note values, staff lines and spaces, time signatures, and other basic elements of musical notation. Students are to fill in blanks and answers throughout the worksheet to demonstrate their understanding of fundamental music theory concepts.
The document appears to be a worksheet about musical instruments and their properties. It includes sections on the main families of instruments (strings, brass, woodwind, percussion) and asks questions to test knowledge about the instruments, how they are played, their composition and other characteristics. It also touches on musical notation and terms like tempo, timbre, pitch and families.
The document discusses the use of eportfolios at the University of Oregon's Arts and Administration Program. It states that eportfolios allow students to showcase their learning journey over time through reflective writing, projects, research, and media. Students use eportfolios to document their work in courses and internships, map their progress towards learning objectives, and develop their professional online presence. The program aims to prepare students for 21st century careers by teaching eportfolio development and the application of social media and technology for lifelong learning.
Agentie ReBranding, Servicii ReBranding, Proces ReBranding Pronat Timisoara. ...Daniel Roșca
Agentie ReBranding? Cum poate sa fie influentata calea de dezvoltarea a companiei (* Brand Equity Route) prin serviciile de ReBranding? Te invitam sa analizezi procesul de ReBranding Pronat Timisoara, structura de recalibrare a pozitionarii.
Agentie Rebranding, Servicii Rebranding, Proces Rebranding, Rebranding Timisoara, Agentie Rebranding Timisoara, Brand Equity
Strategie Brand Green Future vs Strategie Brand Kinley / Coca Cola Global ReBrand 2012 winner.
Daca nu va diferentiati de competitie afacerea pierde clienti? Va invitam sa analizati studiul de caz al Holdingului de Companii Green Future / Servicii Branding.
Agentie Branding? Se poate optimiza Strategia de Brand si Comunicare cu impact clar si decisiv in vanzarile companiei?
Enjoy! Va multumim anticipat pentru feedback.
Totul despre Strategia de Marketing a Romaniei.Daniel Roșca
First, the document discusses the differences between reputation and brand, noting that while they are related concepts that can both be positively or negatively affected by company actions, reputation alone is not sufficient for excellence and a strong brand is also needed.
Second, it provides examples of how Romania's natural beauty alone is not enough to compete with tourist destinations like Switzerland and Croatia without also having a clear brand identity and strategic communications that differentiate it in the minds of consumers.
Finally, it argues that Romania needs to develop a national branding strategy that leverages its rich 7,000 year history to communicate a clear identity and positioning, rather than just relying on its natural attributes, in order to increase its value by billions of dollars in tourism revenue
This document discusses blue ocean strategy and making competitors irrelevant by not competing directly. It references a Romanian sales conference presentation about blue ocean strategy and generating new demand rather than focusing on taking sales from competitors. The document provides examples from Cirque du Soleil and Yellow Tail wine about bringing in new customers beyond the traditional audience or market.
Conferinta Romania Incotro | SOS IMM-urile. Blue Ocean Strategy WorkshopDaniel Roșca
Workshop despre tipologia de strategie Blue Ocean Strategy sustinut in cadrul conferintei Romania Incotro | SOS IMM-urile, Bucuresti 29.05.2014.
http://b2b-strategy.ro/2014/05/romania-incotro/
Don’t compete with rivals; Make them irrelevant!
Iti multumesc pentru timpul acordat! A fost extrem de interesant!
Daniel Rosca
www.about.me/DanielRosca
This document contains a worksheet with music theory questions for students to answer. It asks students to identify note names, note values, staff lines and spaces, time signatures, and other basic elements of musical notation. Students are to fill in blanks and answers throughout the worksheet to demonstrate their understanding of fundamental music theory concepts.
The document appears to be a worksheet about musical instruments and their properties. It includes sections on the main families of instruments (strings, brass, woodwind, percussion) and asks questions to test knowledge about the instruments, how they are played, their composition and other characteristics. It also touches on musical notation and terms like tempo, timbre, pitch and families.
The document discusses the use of eportfolios at the University of Oregon's Arts and Administration Program. It states that eportfolios allow students to showcase their learning journey over time through reflective writing, projects, research, and media. Students use eportfolios to document their work in courses and internships, map their progress towards learning objectives, and develop their professional online presence. The program aims to prepare students for 21st century careers by teaching eportfolio development and the application of social media and technology for lifelong learning.
Agentie ReBranding, Servicii ReBranding, Proces ReBranding Pronat Timisoara. ...Daniel Roșca
Agentie ReBranding? Cum poate sa fie influentata calea de dezvoltarea a companiei (* Brand Equity Route) prin serviciile de ReBranding? Te invitam sa analizezi procesul de ReBranding Pronat Timisoara, structura de recalibrare a pozitionarii.
Agentie Rebranding, Servicii Rebranding, Proces Rebranding, Rebranding Timisoara, Agentie Rebranding Timisoara, Brand Equity
Strategie Brand Green Future vs Strategie Brand Kinley / Coca Cola Global ReBrand 2012 winner.
Daca nu va diferentiati de competitie afacerea pierde clienti? Va invitam sa analizati studiul de caz al Holdingului de Companii Green Future / Servicii Branding.
Agentie Branding? Se poate optimiza Strategia de Brand si Comunicare cu impact clar si decisiv in vanzarile companiei?
Enjoy! Va multumim anticipat pentru feedback.
Totul despre Strategia de Marketing a Romaniei.Daniel Roșca
First, the document discusses the differences between reputation and brand, noting that while they are related concepts that can both be positively or negatively affected by company actions, reputation alone is not sufficient for excellence and a strong brand is also needed.
Second, it provides examples of how Romania's natural beauty alone is not enough to compete with tourist destinations like Switzerland and Croatia without also having a clear brand identity and strategic communications that differentiate it in the minds of consumers.
Finally, it argues that Romania needs to develop a national branding strategy that leverages its rich 7,000 year history to communicate a clear identity and positioning, rather than just relying on its natural attributes, in order to increase its value by billions of dollars in tourism revenue
This document discusses blue ocean strategy and making competitors irrelevant by not competing directly. It references a Romanian sales conference presentation about blue ocean strategy and generating new demand rather than focusing on taking sales from competitors. The document provides examples from Cirque du Soleil and Yellow Tail wine about bringing in new customers beyond the traditional audience or market.
Conferinta Romania Incotro | SOS IMM-urile. Blue Ocean Strategy WorkshopDaniel Roșca
Workshop despre tipologia de strategie Blue Ocean Strategy sustinut in cadrul conferintei Romania Incotro | SOS IMM-urile, Bucuresti 29.05.2014.
http://b2b-strategy.ro/2014/05/romania-incotro/
Don’t compete with rivals; Make them irrelevant!
Iti multumesc pentru timpul acordat! A fost extrem de interesant!
Daniel Rosca
www.about.me/DanielRosca
Balanced Scorecard & Blue Ocean Strategy in Romania. Forum National Inovatie ...Daniel Roșca
Balanced Scorecard (BSC) & Blue Ocean Strategy (BOS) in Romania? “Vision Without Action is a Daydream, Action Without Vision is a Nightmare.” Japanese Proverb
Despe spiritul uman, Marketing 20 si calea spre Marketing 30: “Creating value is product management... this is the mantra of Marketing.” Philip Kotler
Branding & Rebranding? Segmentare? Tipologii de consumatori vs categorii de produse? Analizeaza abordarea noastra integrata » Proiect Rebranding Barrier Romania, industrie confort, segmente B2B, B2B2C, B2C. Tamplarie PVC & Lemn.
Stabilitatea unei companii este in mare parte definita de sinergia existenta intre Echipa de Vanzari si Departamentul de Marketing. In postura de CEO / Owner de companie principalul rol este acela de a furniza climatul general de performanta.
Arhitectura de Brand sustine Strategia de Comunicare a diferentiatorilor? Audit Brand? Diminuarea riscurilor unui proces de Rebranding eronat? Foloseste produsul Noncustomers pentru siguranta investitiei tale!
www.b2b-strategy.ro/noncustomers
Ce atribute de brand domina perceptia prospectilor tai vs competitie?
www.b2b-strategy.ro/diferentiere
Multumesc pentru timpul alocat!
Daniel Rosca
www.about.me/DanielRosca
Audit Brand, Audit Vanzari sau Audit Marketing Strategic? “I’m not suggesting there are any errors at all. I’m saying that without a proper audit, there’s no way to be sure” ~ Pete Williams
De ce oferim acest Audit Gratuit in Vanzari / Marketing Strategic?
Nu este complicat!
Scadem costurile directe de Marketing prin disponibilitatea noastra de timp vs costuri promovare alte medii de publicitate.
Sunt convins ca in urma celor 45 de minute o sa ai o imagine mult mai apropiata despre realitate si despre profilul nostru de activitate din prisma informatiilor pe care o sa le primesti de la noi referitoare la provocarile curente din business-ul tau.
Rezultate?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Brand Equity Route » Images without wordsDaniel Roșca
"You can't just ask customers what they want and then try to give that to them. By the time you get it build, they'll want something new" - Steve Jobs 1989
Branding » Rebranding » Pozitionare Blue Ocean Strategy holding de companii Green Future. Un concept de Marketing Strategic B2B STRATEGY. Don’t Compete with Rivals, Make them Irrelevant!
Conferinta Marketing B2B. Stabilitate in recesiune?Daniel Roșca
Sinteza Conferinta Marketing B2B, Exemplu pozitionare Blue Ocean Strategy in Romania. Optimizare performante Business la nivel Strategic, Tactic si Operational. Strategie Business 2013 » Anticipare » Diferentiere » Inovatie » Proces Marketing Strategic 2012 / 2015.
Prezentare Conferinta Marketing B2B, Athenee Palace Hilton, Bucuresti, 19.04.2012
Balanced Scorecard & Blue Ocean Strategy in Romania. Forum National Inovatie ...Daniel Roșca
Balanced Scorecard (BSC) & Blue Ocean Strategy (BOS) in Romania? “Vision Without Action is a Daydream, Action Without Vision is a Nightmare.” Japanese Proverb
Despe spiritul uman, Marketing 20 si calea spre Marketing 30: “Creating value is product management... this is the mantra of Marketing.” Philip Kotler
Branding & Rebranding? Segmentare? Tipologii de consumatori vs categorii de produse? Analizeaza abordarea noastra integrata » Proiect Rebranding Barrier Romania, industrie confort, segmente B2B, B2B2C, B2C. Tamplarie PVC & Lemn.
Stabilitatea unei companii este in mare parte definita de sinergia existenta intre Echipa de Vanzari si Departamentul de Marketing. In postura de CEO / Owner de companie principalul rol este acela de a furniza climatul general de performanta.
Arhitectura de Brand sustine Strategia de Comunicare a diferentiatorilor? Audit Brand? Diminuarea riscurilor unui proces de Rebranding eronat? Foloseste produsul Noncustomers pentru siguranta investitiei tale!
www.b2b-strategy.ro/noncustomers
Ce atribute de brand domina perceptia prospectilor tai vs competitie?
www.b2b-strategy.ro/diferentiere
Multumesc pentru timpul alocat!
Daniel Rosca
www.about.me/DanielRosca
Audit Brand, Audit Vanzari sau Audit Marketing Strategic? “I’m not suggesting there are any errors at all. I’m saying that without a proper audit, there’s no way to be sure” ~ Pete Williams
De ce oferim acest Audit Gratuit in Vanzari / Marketing Strategic?
Nu este complicat!
Scadem costurile directe de Marketing prin disponibilitatea noastra de timp vs costuri promovare alte medii de publicitate.
Sunt convins ca in urma celor 45 de minute o sa ai o imagine mult mai apropiata despre realitate si despre profilul nostru de activitate din prisma informatiilor pe care o sa le primesti de la noi referitoare la provocarile curente din business-ul tau.
Rezultate?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Brand Equity Route » Images without wordsDaniel Roșca
"You can't just ask customers what they want and then try to give that to them. By the time you get it build, they'll want something new" - Steve Jobs 1989
Branding » Rebranding » Pozitionare Blue Ocean Strategy holding de companii Green Future. Un concept de Marketing Strategic B2B STRATEGY. Don’t Compete with Rivals, Make them Irrelevant!
Conferinta Marketing B2B. Stabilitate in recesiune?Daniel Roșca
Sinteza Conferinta Marketing B2B, Exemplu pozitionare Blue Ocean Strategy in Romania. Optimizare performante Business la nivel Strategic, Tactic si Operational. Strategie Business 2013 » Anticipare » Diferentiere » Inovatie » Proces Marketing Strategic 2012 / 2015.
Prezentare Conferinta Marketing B2B, Athenee Palace Hilton, Bucuresti, 19.04.2012
Conferinta Marketing B2B. Stabilitate in recesiune?
Concluzii Forum Inovare. Totul despre Inovatie in Romania
1. Romanian Forum for Innovation 2012
18 Octombrie 2012, Bucuresti, Romexpo
MARKETING STRATEGIC
BLUE OCEAN STRATEGY
STRATEGIE BUSINESS
business strategy company www.b2b-strategy.ro
2. 1
De ce nu vinzi in recesiune?
Strategie » Pozitionare » Inovatie » Diferentiere » Performanta 2013?
MARKETING STRATEGIC
DIFERENTIERE
INOVATIE
business strategy company www.b2b-strategy.ro
3. 2
Despre mine:
Daniel Gheorghe Rosca
Fondator B2B STRATEGY
www.about.me/DanielRosca
www.b2b-strategy.ro/testimoniale
business strategy company www.b2b-strategy.ro
4. 3
Cateva supozitii care stau la baza solutiilor noastre in 2012.
* nu mai exista notiunea de client fidel
* profilul de consumator o sa fie definit de instabilitate pentru marea ma-
joritate a cazurilor, indiferent de industrie
* funnel-ul de Marketing sufera schimbari conceptuale
* notiunea de retentie nu mai exista pentru ca la fiecare proces de fidelizare
in propriul portofoliu de clienti avem de fapt in fata de fiecare data un
“client nou”…!
* pozitionarea companiilor este orientata din ce in ce mai mult pe factorul
pret.
* presiunea pe Departamentul de Vanzari este in crestere
* consumatorul exercita o presiune din ce in ce mai mare prin controlul pe
care il preia asupra funnel-ului de Marketing al companiilor
business strategy company www.b2b-strategy.ro
5. 4
2013?
Client Fidel?
“Client nou”?
Instabilitate?
Schimbari?
Pret?
Presiune pe Departamentul de Vanzari?
Anticipare? Diferentiere?
business strategy company www.b2b-strategy.ro
6. 5
Noi am gasit o singura solutie » INOVATIE
sursa foto: Fast Company
“Without Strategy you have no direction, without Innovation you lose relevance.”
via Twitter feed @Digitaltonto
business strategy company www.b2b-strategy.ro
7. 6
Green Future – Studiu de caz
Pozitionare Blue Ocean Strategy
“A journey has begun … “
Un concept de Marketing Strategic
www.b2b-strategy.ro
8. 7
Proiect Strategie Business.
In ultimi 7 ani Holdingul Green Future si-a consolidat pozi-
tionarea ca unul din cele mai puternice grupuri industriale
din sudul si vestul Romaniei, cumuland o Cifra de Afaceri de
peste 15 milioane de euro si un numar de 2000 clienti
industriali.
www.b2b-strategy.ro/management-marketing/branding-arhitectura-brand-pozitionare-bos
business strategy company www.b2b-strategy.ro
9. 8
Segmentare.
Puf si Pana de Gasca: Lana:
Putere higroscopica, absoarbe umiditatea produsa de
Elasticitate ridicata. transpiratia din timpul noptii si o elibereaza in mediul
Nu supraincalzeste. Mentine doar temepratura corpului. ambiant.
Cel mai bun material izolant din lume. Continutului ridicat de lanolina, ajutor natural contra
Nonalergic. durerilor si inflamatiilor articulare.
Durata de viata indelungata si rezistenta la uzura. Distributie omogena de greutate si volum
Pastrarea calitatilor intacte pe toata durata de utilizare. Confort termic ridicat, transpirabilitate.
Reducere energetica. Termoreglare in timpul somnului.
Nanofibra:
Ventilatie sporita.
Fibra siliconica:
Senzatie de puf de gâsca, foarte fina, usoara.
Voluminoasa, foarte usoara.
Hypo-Alergenic.
Antialergica.
Putere de revenire.
Rezistenta la spalari repetate.
Uscat si respirabil - retine mai mult aer, fata de alte fibre.
Termoizolare perfecta, confort ridicat datorita aerului
Se usuca mai repede decât puful natural.
din interiorul microsferelor de poliester.
Anti-bacterial, Anti-Acarieni, Anti-Praf.
Transfer rapid al excesului de umiditate.
Suntem singurul producator din Europa de Est care are
tehnologia necesara prelucrarii.
Bambus: Vata sintetica:
Ventilatie si dispersie a caldurii. Inlocuitor sintetic lana.
Antialergic si impermeabil pentru razele UV. Antiaglomerare.
Cu 40% mai abosorbant decat bumbacul Antifungic. Moale, confortabila, utilizare indelungata.
Contine “pectina din miere” care este foarte sanatoasa Antialergica si antifungica.
pentru pielea omului. Rezistenta la spalari repetate.
Controlul temeperaturii prin ventilatie. Termoizolare buna.
Absoarbe si permite evaporarea transpiratiei intr-o secunda.
business strategy company www.b2b-strategy.ro
10. 9
Rebranding.
sleep evolution
business strategy company www.b2b-strategy.ro
11. 10
Branding de produs.
Siguranta. Fara alergii.
Saltea » Top Saltea » Protectie Saltea » Lenjerie » Pilota » Perna
green-future.ro/life
life
safety of your dreams
Nanofibra
business strategy company www.b2b-strategy.ro
12. 11
Gama de produse, material Nanofibra
safety of your dreams
green-future.ro/life Siguranta. Fara alergii.
business strategy company www.b2b-strategy.ro
13. 12
Strategie Vanzari 2013
Game de produse » Segmentare Beneficii Client Final
Avantaj 5 – 1 versus Competitie
Mai exista presiune pe Departamentul de Vanzari?
business strategy company www.b2b-strategy.ro
14. 13
Inovatie?
Totul despre Inovatie » resursa actualizata constant » 3 retele de socializare
updatate periodic:
www.b2b-strategy.ro/2012/06/inovatie
business strategy company www.b2b-strategy.ro
15. 14
Strategie Business 2013
De ce atatea eforturi in 2013?
Pentru:
* Fidelizarea portofoliului de clienti
* Stabilitatea business-ului
* Evitarea fluctuatiilor din mediul economic caracterizat de schimbari con-
tinue
* Optimizarea procesului de achizitie al clientilor noi
* Eliminarea / diminuarea importantei factorului pret
* Eliminarea / diminuarea presiunii Departamentului de Vanzari
Am rezolvat dilema? Marketing vs Vanzari?
Client Fidel?
“Client nou”?
Instabilitate?
Schimbari?
Pret?
Presiune pe Departamentul de Vanzari?
business strategy company www.b2b-strategy.ro
16. 15
Va urez un 2013 optimizat pentru performanta prin inovatie!
"Don’t look for big ideas. Seek small ideas that can grow. Fail fast. Fail often.
Keep learning and never give up." John Kearon
Daniel Rosca
business strategy company www.b2b-strategy.ro
17. 16
Nu uita!
In 2013 Departamentul de Vanzari NU este responsabil de scaderea Cifrei
de Afaceri!
“Business has only two functions – Marketing and Innovation. All the rest are
costs.”
&
“The aim of Marketing is to make selling unnecessary.”
Peter Drucker
business strategy company www.b2b-strategy.ro