dp69 " upside down way for eyewear and much more " WHO WHAT WHY

5. Michele Lazzaro sees to the brand’s
image and visual communication.As a
professional who can boast over twenty
years of experience in marketing and
advertising, his long professional career
has provided him with many opportunities
to deal with complex issues. He has been
responsible for many successful advertising
campaigns, also at an international
level. His creative and eclectic side has
also come through as an author and
scriptwriter of graphic novels. His personal
communication style revolves around
the cornerstone of love for all forms of
expression and art in general.
Daniele Padovani instead sees to the dp69
product and its design. In addition to his
experience gained in the field of optics, he
has past experience in the jewellery sector
that he constantly uses as inspiration.The
hallmarks of his work are research and
a flair for innovation. He not only takes
aesthetic and ergonomic aspects into
account when conceiving eyewear, but also
considers those relating to production. His
natural flexibility renders the creation of
an accessory an opportunity for discussing
and sharing the project with the various
stakeholders involved in the production
process, balancing creativity and feasibility.

6. Those involved in the company’s creative
process cover a very important role, as it
is always necessary to monitor production
costs that could, if not managed properly,
compromise the outcome of a good
project/product. It is essential to optimise
every phase of production without ever
compromising the products’ Made in
Italy quality and creativity, which is
appreciated and requested by the most
advanced customers who are looking for
special eyewear. Quality control is very
important for a brand like dp69, which uses
highly diverse materials.The legitimate
expectations of the customer wanting
excellence must be met.
QUALITY

7. Every pair of dp69 glasses is handled
by the expert hands of skilled workers.
Genuine Made in Italy is the result of an
ancient manufacturing tradition.The art
of making glasses that has been handed
down from generation to generation is
undoubtedly a primary value for the brand.
Italian glasses are still at the top of the
charts in the fashion accessories market:
Made in Italy is still recognised worldwide
for its excellent quality, the technological
innovation in materials and methods that
improves the frames’ ergonomics and
obviously also for its unique style and
advanced design.
KNOW-HOW

8. The dp69 brand certainly distinguishes
itself for the great versatility of its offer.
The various collections presented every
year offer a balanced mix of classic style
harmoniously blended with design
shapes and a contemporary vision of
lines and colours.A winning combination
that satisfies the wishes of very different
people.The eyewear is created while
thinking about lifestyle, where the
common element is the guaranteed style
and quality of authentically Made in Italy
production.
DESIGN

9. WHAT

11. The frames are designed to convey an emotion to those wearing them.
A main feature is definitely the lightness and use of innovative, durable
materials. In addition to ensuring maximum comfort, dp69 eyeglasses
are trendy and cool from the moment of their inception.The various
collections present the typically sober Italian style revisited in light
of new trends and new market demands. Besides being a medical
necessity, eyeglasses are above all an iconic accessory that take men’s
and women’s aesthetic needs into account.The various collections
offer varied materials, including photo-etched steel, acetate, metal and
grilamid, often also combined.
PRESCRIPTION

13. dp69 sunglasses undoubtedly confer identity and style. Made in Italy
design and artisan expertise make them precious and irresistible.The
common thread of all the collections is the lightness that continues to
unite the offers that differ for their shapes and materials.The careful
selection of lenses with certified protection and in the right colour to
match the frames make the dp69 models immediately recognisable.
Extremely comfortable, they match many different outfits, seducing with
discretion and elegance.Their great versatility is also confirmed by the
wide variation of those wearing them: not just men and women, but
also teenagers and the elderly.
SUNGLASSES

14. dp69 considers opticians very important
partners. Constant contact with them
allows information of a technical nature
to be obtained, as well as the evaluation
of the public’s demand.When creating
aesthetically interesting silhouettes, the
company dedicates a lot of attention to the
main aspects relating to vision problems
that require corrective lenses.The frames
are designed to meet different needs: they
are functional without renouncing the
appeal that eyewear can and should have.
Spreading the culture of corrected vision is
essential for dp69
FUNCTIONALITY

15. Eyewear is an integral part of a person’s
health and well-being. It is fundamental
for protecting the eyes from the sun and
its ultraviolet rays which can damage
vision, but is also a primary accessory
when coordinating outfits. dp69’s offering
includes unique and iconic glasses for
those who can appreciate originality and
attention to detail. Different models for
different looks, able to create and follow
the trends of the moment. dp69 sunglasses
are the detail that makes the difference,
able to make the most of every type of face.
APPEAL

16. dp69 has brought culture and
craftsmanship back as identifying elements
of Made in Italy fashion products.A precise
and courageous choice that has been
awarded by the medium-high range of
buyers looking for quality.This know-
how is a priceless heritage, a true value
the company does not intend to give
up.Tradition is bound to technological
innovation, socio-cultural evolution,
fashion trends (in shapes, colours and
sizes) and functional, performance and
ergonomic needs.
MADE IN ITALY

19. The brand dp69 wants to see the world
through different eyes.This is its winning
philosophy that was immediately
acclaimed by the public not only due to
its extreme originality but also because
it has succeeded in creating a real sense
of belonging.A new and courageous
perspective that broke the classical
schemes of advertising, winning over the
minds and hearts of millions of people.The
same people who were placed at the centre
of the communication, the true brand
ambassadors of dp69.
UPSIDE DOWN

20. The importance dp69 places on
communication can be seen in the
many marketing activities the company
undertakes. Integrated communication
geared not only towards presenting the
products, but also for conveying the
brand’s values in a manner consistent with
the company’s philosophy and strategy.
Tangible and intangible tools are used
harmoniously.The online/social aspect was
immediately seen to, as always in relation
to the innovative communication strategy.
Trade fairs surely play an important role;
here dp69’s identity, values, people and
products can be fully demonstrated.
COMMUNICATION

21. Customerserviceandcareareoffundamentalimportancetothecompany.
For this same reason, the choice of partners/distributors is also highly
important and cannot be neglected. Product sales must always go hand
in hand with a series of tools and activities designed for both the sales
points and final customers, who must never be left alone. dp69 is the
ideal partner because it is attentive to one-to-one communication.
SERVICE

22. FAIRS:
MILAN
PARIS
NEW YORK

23. Aimed at reinforcing and speeding up
its internationalization process, it was
opened another operational headquarters
in Miami. Having its own offices in such
a strategic territory was considered
necessary in order to guarantee the greater
effectiveness of all marketing actions
oriented toward the acquisition and
management of a vast market in North,
Central and South America.This business
decision was fostered by signs of increased
openness to Made in Italy products by the
American market.
DP69 OF AMERICA

24. www.dp69.it