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DISTRIBUTION PLAN
ALCOHOL SCANNER
DISTRIBUTION CHANNELS IN MARKETING ARE ONE OF THE
CLASSIC
“4 PS(PRODUCT,PRICE,PLACE,PROMOTION)”
THEY ARE THE KEY ELEMENT IN YOUR ENTIRE MARKETING
STRATEGY
BY - Vishal Singh
Sakshi Sardar
PRODUCT - ALCOHOL SCANNER
⮚ Driver will sit in the car and will press the START BUTTON
⮚ By the time HE/SHE will push the start button INFRA-RED SENSOR will start working & will
measure ALCOHOL in perspiration through contact with the SKIN
⮚ As alcohol begins to arrive at skin surface in just 10 minutes,hence sensor can easily detect
it
⮚ So it will be good for all,If all cars will be equipped with device that wont let the car to START,If
driver will be drunk
⮚ SENSORS in this product are not bulky,and are therefore SMALLER in size
⮚ The system is not POLICE DEPENDENT
⮚ If you are drunk then any of your family member can drive & even it will protect your car from
UNAUTHORIZED ACCESS
PRICE – ALCOHOL SCANNER
“WHAT WILL BE YOUR CHOICE PAYING 70$ EXTRA OR YOUR LIFE”
⮚ Almost all states in USA(24 States),have accepted this INTERLOCK DEVICES installed in
their cars
⮚ But drivers in USA have to buy the system, themselves usually paying $70 - $150
⮚ So we will have a MEETING with Automobile industrialists, Traffic police department, state
govt & central govt. ,Ministry of Road transport authorities, to take an absolute decision and
a relevant action on this and make it mandatory to be installed in all cars.
⮚ This will be one of the GREATEST MOVEMENT in automobile sectors of India to install
this feature in their upcoming cars too
⮚ Such that in next 5-10 years we will see a huge reduction in ACCIDENTAL VICTIMS
PLACE – ALCOHOL SCANNER
⮚ Data from “ROAD ACCIDENTS” in India 2016 –
2017,by ministry of road transport and highways
⮚ And anyhow system and general people wants
PHYSICALLY FIT drivers who are competent in
driving and steering a vehicle
⮚ There is absence of well DEFINED ROAD SAFETY
action plan
⮚ Lack of RELIABLE DATA SYSTEM to guide evidence
based road safety
THE FACTS SAY ALL !
⮚ We will be analysing the reports of government bodies
⮚ We will be stating our own facts and figures through surveys
⮚ We will be reaching to states with high alcohol consumption, and will be telling them about our product
through advertisement and road shows
⮚ And even if required we will be providing with certain offers and discounts regarding the scanner and will
provide certain discounts at the launch time
⮚ Even it will be accepted by automobile industries as it will become mandatory to fix in vehicles by
government order
PROMOTION - ALCOHOL SCANNER
“THE GOAL OF OUR SYSTEM IS TO ADVANCE THE
STATE OF ALCOHOL DETECTION TECHNOLOGY BY
DEVELOPING A SYSTEM THAT IS
FAST,ACCURATE,RELIABLE & AFFORDABLE WITHOUT
AFFECTING NORMAL DRIVING BEHAVIOR”
DISTRIBUTION REASON- CONCLUSIONAL
PART
“LIVE HEALTHY,STAY SAFE,STAY HAPPY”

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Alcohol sensor ppt

  • 1. DISTRIBUTION PLAN ALCOHOL SCANNER DISTRIBUTION CHANNELS IN MARKETING ARE ONE OF THE CLASSIC “4 PS(PRODUCT,PRICE,PLACE,PROMOTION)” THEY ARE THE KEY ELEMENT IN YOUR ENTIRE MARKETING STRATEGY BY - Vishal Singh Sakshi Sardar
  • 2. PRODUCT - ALCOHOL SCANNER ⮚ Driver will sit in the car and will press the START BUTTON ⮚ By the time HE/SHE will push the start button INFRA-RED SENSOR will start working & will measure ALCOHOL in perspiration through contact with the SKIN ⮚ As alcohol begins to arrive at skin surface in just 10 minutes,hence sensor can easily detect it ⮚ So it will be good for all,If all cars will be equipped with device that wont let the car to START,If driver will be drunk ⮚ SENSORS in this product are not bulky,and are therefore SMALLER in size ⮚ The system is not POLICE DEPENDENT ⮚ If you are drunk then any of your family member can drive & even it will protect your car from UNAUTHORIZED ACCESS
  • 3. PRICE – ALCOHOL SCANNER “WHAT WILL BE YOUR CHOICE PAYING 70$ EXTRA OR YOUR LIFE” ⮚ Almost all states in USA(24 States),have accepted this INTERLOCK DEVICES installed in their cars ⮚ But drivers in USA have to buy the system, themselves usually paying $70 - $150 ⮚ So we will have a MEETING with Automobile industrialists, Traffic police department, state govt & central govt. ,Ministry of Road transport authorities, to take an absolute decision and a relevant action on this and make it mandatory to be installed in all cars. ⮚ This will be one of the GREATEST MOVEMENT in automobile sectors of India to install this feature in their upcoming cars too ⮚ Such that in next 5-10 years we will see a huge reduction in ACCIDENTAL VICTIMS
  • 4. PLACE – ALCOHOL SCANNER ⮚ Data from “ROAD ACCIDENTS” in India 2016 – 2017,by ministry of road transport and highways ⮚ And anyhow system and general people wants PHYSICALLY FIT drivers who are competent in driving and steering a vehicle ⮚ There is absence of well DEFINED ROAD SAFETY action plan ⮚ Lack of RELIABLE DATA SYSTEM to guide evidence based road safety
  • 5. THE FACTS SAY ALL ! ⮚ We will be analysing the reports of government bodies ⮚ We will be stating our own facts and figures through surveys ⮚ We will be reaching to states with high alcohol consumption, and will be telling them about our product through advertisement and road shows ⮚ And even if required we will be providing with certain offers and discounts regarding the scanner and will provide certain discounts at the launch time ⮚ Even it will be accepted by automobile industries as it will become mandatory to fix in vehicles by government order
  • 7. “THE GOAL OF OUR SYSTEM IS TO ADVANCE THE STATE OF ALCOHOL DETECTION TECHNOLOGY BY DEVELOPING A SYSTEM THAT IS FAST,ACCURATE,RELIABLE & AFFORDABLE WITHOUT AFFECTING NORMAL DRIVING BEHAVIOR” DISTRIBUTION REASON- CONCLUSIONAL PART “LIVE HEALTHY,STAY SAFE,STAY HAPPY”