Introduction to the topic
Ways to improve our website (Digital)
Website role in Building Brand Awareness
Advertising and Marketing Communication
Most used platforms in creating brand awareness
Conclusion
Social Selling using Social Media is a very different process than traditional selling. Plug in Muse can guide you through the process.
More on my website: www.PluginMuse.com
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...Social Fresh Conference
This document discusses how to measure the effectiveness of social media marketing by defining the customer journey in four stages: See, Think, Do, Care. For each stage, it provides examples of key metrics to track, such as changes in brand awareness, repeat visits, conversion rates, and customer loyalty. It emphasizes setting goals for each content type, measuring multiple audiences and versions of content, and using tools to track performance, attribute touchpoints, and benchmark against competitors. The overall message is that social media measurement requires looking at the right metrics for each stage of the customer journey to effectively optimize strategies.
Win with Social Advertising for Twitter, LinkedIn and YouTubeJustin Levy
This is a speech that was delivered during Social Fresh 2016 in Orlando, FL. It explores how to win with social advertising using Twitter, LinkedIn and YouTube.
Strategic and well thought out social mediaDee Schutte
Presented by Anna Anderson, CEO of artunlimited
In this seminar, you'll learn how to:
Build brand consistency within your social media strategy;
The best media types to use on social media; and
Using organic and paid marketing within social media to build your brand awareness.
Establishing Your Brand Voice in Social Media, Juntae DeLane, Social Fresh Co...Social Fresh Conference
This document discusses establishing a digital brand voice. It provides a framework for building a digital brand voice that includes understanding the audience, organization, offerings, mission, vision, values, personas and value proposition. It outlines the three tenets of digital branding: identity, visibility and credibility. It also provides tips on defining the character, tone, language and purpose of the brand voice and developing an action plan with objectives and promises around the brand personality.
The document discusses using Pinterest for business and provides a 7 step strategy for success on Pinterest. Some key points:
- Pinterest has over 175 million users who are mostly women and it is a good platform for discovering trends.
- Researching your audience on Pinterest is important to understand what they are interested in and who is engaging with your content.
- The 7 step strategy includes developing a plan, doing research, setting up your account and boards, creating a content strategy, building a conversion funnel, promoting your content, and optimizing over time.
- Case studies and tools for each step are provided to help businesses effectively use Pinterest.
Talk for WordCamp Philly - Inbound strategies require thinking about through the right plugins, information architecture, and theme for your audience. The talk will walk through the importance of customer-centric focus with both design and content in building a digital community.
Facebook provides a way for brands to connect with over 800 million active users. A Facebook page allows brands to reach customers across different demographics. While a brand is defined by individual perceptions rather than what a company says it is, Facebook pages and contests on sites like Likes2Win can help build a brand's fan base by motivating people to like the brand's page through sweepstakes and prizes. Likes2Win features multiple ongoing contests in one place to draw large traffic volumes and offers brands an efficient way to use contests to grow their Facebook following.
Social Selling using Social Media is a very different process than traditional selling. Plug in Muse can guide you through the process.
More on my website: www.PluginMuse.com
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...Social Fresh Conference
This document discusses how to measure the effectiveness of social media marketing by defining the customer journey in four stages: See, Think, Do, Care. For each stage, it provides examples of key metrics to track, such as changes in brand awareness, repeat visits, conversion rates, and customer loyalty. It emphasizes setting goals for each content type, measuring multiple audiences and versions of content, and using tools to track performance, attribute touchpoints, and benchmark against competitors. The overall message is that social media measurement requires looking at the right metrics for each stage of the customer journey to effectively optimize strategies.
Win with Social Advertising for Twitter, LinkedIn and YouTubeJustin Levy
This is a speech that was delivered during Social Fresh 2016 in Orlando, FL. It explores how to win with social advertising using Twitter, LinkedIn and YouTube.
Strategic and well thought out social mediaDee Schutte
Presented by Anna Anderson, CEO of artunlimited
In this seminar, you'll learn how to:
Build brand consistency within your social media strategy;
The best media types to use on social media; and
Using organic and paid marketing within social media to build your brand awareness.
Establishing Your Brand Voice in Social Media, Juntae DeLane, Social Fresh Co...Social Fresh Conference
This document discusses establishing a digital brand voice. It provides a framework for building a digital brand voice that includes understanding the audience, organization, offerings, mission, vision, values, personas and value proposition. It outlines the three tenets of digital branding: identity, visibility and credibility. It also provides tips on defining the character, tone, language and purpose of the brand voice and developing an action plan with objectives and promises around the brand personality.
The document discusses using Pinterest for business and provides a 7 step strategy for success on Pinterest. Some key points:
- Pinterest has over 175 million users who are mostly women and it is a good platform for discovering trends.
- Researching your audience on Pinterest is important to understand what they are interested in and who is engaging with your content.
- The 7 step strategy includes developing a plan, doing research, setting up your account and boards, creating a content strategy, building a conversion funnel, promoting your content, and optimizing over time.
- Case studies and tools for each step are provided to help businesses effectively use Pinterest.
Talk for WordCamp Philly - Inbound strategies require thinking about through the right plugins, information architecture, and theme for your audience. The talk will walk through the importance of customer-centric focus with both design and content in building a digital community.
Facebook provides a way for brands to connect with over 800 million active users. A Facebook page allows brands to reach customers across different demographics. While a brand is defined by individual perceptions rather than what a company says it is, Facebook pages and contests on sites like Likes2Win can help build a brand's fan base by motivating people to like the brand's page through sweepstakes and prizes. Likes2Win features multiple ongoing contests in one place to draw large traffic volumes and offers brands an efficient way to use contests to grow their Facebook following.
This document provides guidance on building an online presence and brand. It discusses owning multiple online channels like websites, social media accounts, and videos. These owned channels form the foundation of an online brand and allow controlling the message. Paid advertising can complement owned channels. Earned media like social shares, comments and mentions result from owned and paid efforts along with engagement. Analytics should track effectiveness across channels to refine the online strategy over time. Unifying branding and engaging conversations are also recommended to develop an online reputation and presence.
The Importance and Function of Your Website in Digital MarketingShane O'Neill
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
Maximizing Your Budget: Get Value From Social MediaWahine Media
The document provides guidance on maximizing social media budgets and engagement. It recommends allocating 25-40% of budget to content development, 50-70% to labor and time, 10-15% to social ads, and 5-10% to third party tools. It stresses the importance of developing compelling content with captions and hashtags to defeat algorithms and engage audiences. It also offers tips on using $550 per month for social ads for awareness, consideration, and conversion goals. Key performance metrics for marketing, customer service, and sales are recommended for tracking the value generated from social media activities.
I’m an advertising designer and picture book artist. I do design, I do painting, and especially hand drawing illustration. I like imperfections in artwork, I will never give up loving handmade stuff; I love them forever. All my artworks are based on life experiences; life taught me how to see things from different perspectives. “Good-bye bad news” is a blog about faith, caring, supporting, and encouraging others…and any other mind-blowing stories I want to share. I believe love is more about giving than receiving; let us explore life through the heartwarming commercial and print advertisings from all over the world.
You are welcome to share any heartfelt story with me; I can’t wait to hear from you!
Social Media Advertising: Pacific New Media, June 2016Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free—with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Gain an understanding of how graphics and better organizing information can have a positive impact on target audiences. Hear case studies from your own backyard about marketing challenges organizations faced and how they were solved in a creative manner with the use of re-purposing content.
This document provides guidance on how companies can effectively work with bloggers for influencer marketing campaigns. It discusses how bloggers make money and what value they can provide companies, such as exposure to target audiences and endorsement. It offers tips for finding the right bloggers for a company's needs based on niche, audience fit, engagement, and budget. The document advises on proper approaches to bloggers that show knowledge of their work and allow creative control, and warns against improper approaches. It provides examples of successful campaigns that resulted in increased traffic, bookings, and platform engagement. Final tips include starting relationships without budgets and making outreach stand out.
The document discusses 5 trends changing the future of marketing: personalization and customization, the importance of research to understand individual consumers, the need to build relationships rather than just knowing about customers, how user experience (UX) extends beyond websites to the entire customer journey, and the importance of aligning a brand's promises with the actual customer experience. Key points include using research to tailor individualized content, not confusing research with relationships, mapping customer journeys across all touchpoints, and helping all staff understand how to reflect a brand's promises in their interactions with customers.
Designing for emotion: Enhancing user experiences with personalisationJustGiving
This document discusses how personalization can enhance user experiences by appealing to emotions. It argues that emotional design alone does not make a product great but can inspire strong feelings and give competitors an edge when functionality is similar. The document presents several case studies of a fundraising platform that used personalization successfully, such as personalized fundraising recaps and celebratory digital running vests. It provides tips for creating personalized experiences, such as understanding users, considering context and timing, and using data creatively. Finally, it explores letting users tell their own stories through storytelling tools and behavioral models.
Context Travel provides small, personalized tours but wants to scale up to serve larger partners. They must filter clients to find the right fit and match tours to each partner's needs. Context Travel aims to systematize personalization through customer profiling, feedback loops, and empowering staff. They will continuously learn and innovate their products while expanding globally to grow partnerships and opportunities. The key is balancing standardized processes with customized experiences to scale their boutique model successfully.
The document discusses word-of-mouth marketing and how it has evolved with new technologies. It defines word-of-mouth marketing as activities that generate personal recommendations and referrals. It highlights the importance of word-of-mouth marketing because traditional marketing methods are becoming less effective. It also discusses how technologies now allow word-of-mouth messages to spread exponentially and be recorded. Some key aspects of effective word-of-mouth marketing mentioned include creating engaging content to generate buzz, identifying influential community members to help spread messages, and using online channels like blogs and social media to facilitate electronic word-of-mouth.
Digital marketing Vs Graphic Design Fundamentals - Importance of personal bra...mohammed swalih
A workshop for Graphic designers for knowing the importance of Digital marketing and getting to know the important tools that help to design better. It also covers the importance of #PersonalBranding as an Artist.
How To Work With Influencers To Drive Sales TomorrowMatt Gibson
There has been a lot of talk in the marketing world about the value of influencer marketing, but few marketers have the experience to maximize the potential of an influencer campaign. This presentation outlines why influencer marketing offers excellent value for your marketing dollar and provides best practices for maximizing the results of influencer campaigns.
7 Reasons why Your Business Should Advertise on FacebookLawebstrat
The document outlines 7 reasons to advertise on Facebook including its large user base, precise targeting capabilities, cost control and efficiency for advertisers, simplicity to set up ads, ability to target users' interests, and capability for A/B testing ads. It also provides best practices for creating an engaging Facebook page and effective ads such as using eye-catching images, time prompts to create urgency, and testing multiple offers.
TAFE 2017 - Sponsors & Social: The Art of Partnership PromotionSaffire
This document provides tips and strategies for effectively partnering with sponsors and maximizing sponsorship value. It discusses promoting sponsors through various integrated marketing tactics like signage, digital platforms, and experiential marketing. Key metrics for sponsors include total interactions, reach, engagement, and best social media posts that showcase the sponsorship. Tracking metrics and customizing the sponsorship experience are emphasized as ways to demonstrate return on investment to sponsors.
Stephanie Liao - Final Project (March Caps) PPTStephanie Liao
March Caps sells unique caps designed in New York and made in the USA. Their business model focuses on exclusivity, style, and quality. Key performance indicators like page views, conversion rates, and social media followers will help track success. The summary identifies improving the user experience, adding more website content, and leveraging social media and influencers as strategies to drive traffic and increase sales.
Where technology meets marketing. How is the # and . affecting our ski world?.SKI
Most businesses know by now that social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right landing page, domain name and hashtags in your social media posts can be critical for achieving success. In this first-of-its-kind SIA session, you’ll learn how to make the most of your landing pages, domains and social media to stand out amongst the noise on the Internet.
This document discusses how to build a strong online presence through various marketing strategies. It covers optimizing your website, social media presence, online listings, paid ads, and content. The key strategies outlined include having an attractive, optimized, and visible website; engaging on social media with relevant, shareable content; claiming and optimizing business listings; running effective paid search and display ads; and creating diverse, accessible content. The goal is to improve search visibility, trust, and reach in order to drive more website traffic and conversions.
TLC Marketing Course For Non-Marketing Specialists (day 2)Jessica Brown
This document provides an overview of marketing concepts for non-marketing specialists. It discusses traditional marketing topics like copywriting, public relations, design, and introduces online marketing channels. Key points covered include defining online marketing vs digital marketing, trends in online marketing, how to evaluate if a website is effective, search engine optimization best practices, and an introduction to content marketing and social media.
Digital marketing ad campaign by pielverse for 2016Manish Gurung
Dell's digital marketing campaign utilizes various online channels like Facebook and Twitter to promote its brand and products in Nepal. On Facebook, Dell's page has over 100,000 Nepali fans but low customer engagement. Improving content quality and frequency along with local offers and contests could increase fan engagement. On Twitter, creating a localized Dell Nepal account could help Dell interact directly with Nepali customers by sharing local news, products, and events using relevant hashtags.
Inbound Lunch Bunch: Using Banner Ads to Attract CustomersHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
We're taking a lot of the standards of elementary school---we're keeping it simple, making it fun and creating a super positive learning environment where the only dumb question is the one you don't ask.
This document provides guidance on building an online presence and brand. It discusses owning multiple online channels like websites, social media accounts, and videos. These owned channels form the foundation of an online brand and allow controlling the message. Paid advertising can complement owned channels. Earned media like social shares, comments and mentions result from owned and paid efforts along with engagement. Analytics should track effectiveness across channels to refine the online strategy over time. Unifying branding and engaging conversations are also recommended to develop an online reputation and presence.
The Importance and Function of Your Website in Digital MarketingShane O'Neill
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
Maximizing Your Budget: Get Value From Social MediaWahine Media
The document provides guidance on maximizing social media budgets and engagement. It recommends allocating 25-40% of budget to content development, 50-70% to labor and time, 10-15% to social ads, and 5-10% to third party tools. It stresses the importance of developing compelling content with captions and hashtags to defeat algorithms and engage audiences. It also offers tips on using $550 per month for social ads for awareness, consideration, and conversion goals. Key performance metrics for marketing, customer service, and sales are recommended for tracking the value generated from social media activities.
I’m an advertising designer and picture book artist. I do design, I do painting, and especially hand drawing illustration. I like imperfections in artwork, I will never give up loving handmade stuff; I love them forever. All my artworks are based on life experiences; life taught me how to see things from different perspectives. “Good-bye bad news” is a blog about faith, caring, supporting, and encouraging others…and any other mind-blowing stories I want to share. I believe love is more about giving than receiving; let us explore life through the heartwarming commercial and print advertisings from all over the world.
You are welcome to share any heartfelt story with me; I can’t wait to hear from you!
Social Media Advertising: Pacific New Media, June 2016Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free—with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Gain an understanding of how graphics and better organizing information can have a positive impact on target audiences. Hear case studies from your own backyard about marketing challenges organizations faced and how they were solved in a creative manner with the use of re-purposing content.
This document provides guidance on how companies can effectively work with bloggers for influencer marketing campaigns. It discusses how bloggers make money and what value they can provide companies, such as exposure to target audiences and endorsement. It offers tips for finding the right bloggers for a company's needs based on niche, audience fit, engagement, and budget. The document advises on proper approaches to bloggers that show knowledge of their work and allow creative control, and warns against improper approaches. It provides examples of successful campaigns that resulted in increased traffic, bookings, and platform engagement. Final tips include starting relationships without budgets and making outreach stand out.
The document discusses 5 trends changing the future of marketing: personalization and customization, the importance of research to understand individual consumers, the need to build relationships rather than just knowing about customers, how user experience (UX) extends beyond websites to the entire customer journey, and the importance of aligning a brand's promises with the actual customer experience. Key points include using research to tailor individualized content, not confusing research with relationships, mapping customer journeys across all touchpoints, and helping all staff understand how to reflect a brand's promises in their interactions with customers.
Designing for emotion: Enhancing user experiences with personalisationJustGiving
This document discusses how personalization can enhance user experiences by appealing to emotions. It argues that emotional design alone does not make a product great but can inspire strong feelings and give competitors an edge when functionality is similar. The document presents several case studies of a fundraising platform that used personalization successfully, such as personalized fundraising recaps and celebratory digital running vests. It provides tips for creating personalized experiences, such as understanding users, considering context and timing, and using data creatively. Finally, it explores letting users tell their own stories through storytelling tools and behavioral models.
Context Travel provides small, personalized tours but wants to scale up to serve larger partners. They must filter clients to find the right fit and match tours to each partner's needs. Context Travel aims to systematize personalization through customer profiling, feedback loops, and empowering staff. They will continuously learn and innovate their products while expanding globally to grow partnerships and opportunities. The key is balancing standardized processes with customized experiences to scale their boutique model successfully.
The document discusses word-of-mouth marketing and how it has evolved with new technologies. It defines word-of-mouth marketing as activities that generate personal recommendations and referrals. It highlights the importance of word-of-mouth marketing because traditional marketing methods are becoming less effective. It also discusses how technologies now allow word-of-mouth messages to spread exponentially and be recorded. Some key aspects of effective word-of-mouth marketing mentioned include creating engaging content to generate buzz, identifying influential community members to help spread messages, and using online channels like blogs and social media to facilitate electronic word-of-mouth.
Digital marketing Vs Graphic Design Fundamentals - Importance of personal bra...mohammed swalih
A workshop for Graphic designers for knowing the importance of Digital marketing and getting to know the important tools that help to design better. It also covers the importance of #PersonalBranding as an Artist.
How To Work With Influencers To Drive Sales TomorrowMatt Gibson
There has been a lot of talk in the marketing world about the value of influencer marketing, but few marketers have the experience to maximize the potential of an influencer campaign. This presentation outlines why influencer marketing offers excellent value for your marketing dollar and provides best practices for maximizing the results of influencer campaigns.
7 Reasons why Your Business Should Advertise on FacebookLawebstrat
The document outlines 7 reasons to advertise on Facebook including its large user base, precise targeting capabilities, cost control and efficiency for advertisers, simplicity to set up ads, ability to target users' interests, and capability for A/B testing ads. It also provides best practices for creating an engaging Facebook page and effective ads such as using eye-catching images, time prompts to create urgency, and testing multiple offers.
TAFE 2017 - Sponsors & Social: The Art of Partnership PromotionSaffire
This document provides tips and strategies for effectively partnering with sponsors and maximizing sponsorship value. It discusses promoting sponsors through various integrated marketing tactics like signage, digital platforms, and experiential marketing. Key metrics for sponsors include total interactions, reach, engagement, and best social media posts that showcase the sponsorship. Tracking metrics and customizing the sponsorship experience are emphasized as ways to demonstrate return on investment to sponsors.
Stephanie Liao - Final Project (March Caps) PPTStephanie Liao
March Caps sells unique caps designed in New York and made in the USA. Their business model focuses on exclusivity, style, and quality. Key performance indicators like page views, conversion rates, and social media followers will help track success. The summary identifies improving the user experience, adding more website content, and leveraging social media and influencers as strategies to drive traffic and increase sales.
Where technology meets marketing. How is the # and . affecting our ski world?.SKI
Most businesses know by now that social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right landing page, domain name and hashtags in your social media posts can be critical for achieving success. In this first-of-its-kind SIA session, you’ll learn how to make the most of your landing pages, domains and social media to stand out amongst the noise on the Internet.
This document discusses how to build a strong online presence through various marketing strategies. It covers optimizing your website, social media presence, online listings, paid ads, and content. The key strategies outlined include having an attractive, optimized, and visible website; engaging on social media with relevant, shareable content; claiming and optimizing business listings; running effective paid search and display ads; and creating diverse, accessible content. The goal is to improve search visibility, trust, and reach in order to drive more website traffic and conversions.
TLC Marketing Course For Non-Marketing Specialists (day 2)Jessica Brown
This document provides an overview of marketing concepts for non-marketing specialists. It discusses traditional marketing topics like copywriting, public relations, design, and introduces online marketing channels. Key points covered include defining online marketing vs digital marketing, trends in online marketing, how to evaluate if a website is effective, search engine optimization best practices, and an introduction to content marketing and social media.
Digital marketing ad campaign by pielverse for 2016Manish Gurung
Dell's digital marketing campaign utilizes various online channels like Facebook and Twitter to promote its brand and products in Nepal. On Facebook, Dell's page has over 100,000 Nepali fans but low customer engagement. Improving content quality and frequency along with local offers and contests could increase fan engagement. On Twitter, creating a localized Dell Nepal account could help Dell interact directly with Nepali customers by sharing local news, products, and events using relevant hashtags.
Inbound Lunch Bunch: Using Banner Ads to Attract CustomersHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
We're taking a lot of the standards of elementary school---we're keeping it simple, making it fun and creating a super positive learning environment where the only dumb question is the one you don't ask.
April 2016 Inbound Lunch Bunch-Digital Advertising to Attract New CustomersHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
We're taking a lot of the standards of elementary school---we're keeping it simple, making it fun and creating a super positive learning environment where the only dumb question is the one you don't ask.
Content marketing provides brands with access to billions of potential consumers online through sharing informative content. While interruptive advertising is ineffective due to high consumer filtering, content marketing builds trust and visibility by addressing consumer needs for understanding, proof, and enjoyment. The document outlines a process for creating high-quality, engaging content and distributing it across multiple channels to become a thought leader and build relationships that drive sales leads over time. It emphasizes establishing a prolific, consistent content brand to maximize reach through viral sharing of valuable information.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Webinar: Developing the Best Content for B2BLinkedIn
This document discusses developing effective content for display and social advertising. It emphasizes taking a full-funnel marketing approach by mapping content to different stages of the buyer's journey. Top-funnel content should be educational and shareable, while middle-funnel content addresses specific interests and bottom-funnel content helps close deals. Case studies show how targeting different audiences with relevant content at each stage can boost website traffic, ROI and lead generation. The document also provides tips for creating successful sponsored updates on LinkedIn, such as offering value, answering questions, and including clear calls-to-action.
Developing & Managing Online Media ContentFunction:
The document provides tips for developing and managing media content. It recommends using pull marketing tactics to engage audiences and understand their needs. It also suggests analyzing website analytics to identify popular pages and audience demographics. Content ideas include how-to guides, blog posts, and photo galleries. The document then discusses developing a content plan and posting across various social media platforms like Facebook, Twitter, LinkedIn and Pinterest. It emphasizes engaging audiences through social media by creating conversations rather than just promoting products.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
I created this presentation for the CEO Roundtable for the Nashville Business Incubation Center. This deck gives insight on how business owners can turn social media likes into sales leads.
This document provides an overview of strategies for maximizing success on Facebook. It discusses creating social value by focusing on customer needs first. The foundation involves creating consistent branding across locations and growing the community organically and through paid strategies. Content is key to building engagement. Metrics like fan growth, reach, and social-assisted conversions should be monitored. Calls to action, optimized landing pages, and marketing automation can help drive conversions beyond just likes and shares. Common mistakes include a lack of preparation and not meaningfully engaging the target audience.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
This document summarizes a presentation on word-of-mouth marketing. It finds that word-of-mouth is responsible for $6 billion in annual consumer spending and drives 13% of sales. Word-of-mouth also amplifies paid media by 15% and has a more immediate impact than traditional media. The presentation discusses how to build an effective word-of-mouth strategy focusing on audiences, engagement, and measurement of outcomes rather than just activities. It also provides examples of successful word-of-mouth campaigns that increased sales, reach, and engagement through the use of influencers.
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
"Social media marketing is to promote a product or service through social networks and social media websites. ”
Social media has become a very powerful and important space where the platform is not only used for social media but also a great way to price your product and advertising your brand.
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
The successful trend of influencer networks jade broadusTBEX
The document discusses influencer networks and their successful trend. It defines influencers as content creators passionate about their niche who have targeted audiences on platforms like Instagram, YouTube, Twitter and Pinterest. It then explains that influencer networks are a bridge between brands and influencers that offer targeted campaigns, cross promotion and metrics tracking to engage audiences authentically. Finally, it provides tips for how brands and influencers can identify the right influencer networks for successful partnerships.
Social media marketing refers to the process of gaining traffic or attention through social media sites. It is a powerful way for businesses of all sizes to reach prospects and customers. The key aspects of social media marketing include determining goals, evaluating resources, knowing your audience, creating engaging content, integrating marketing efforts, and focusing on quality over quantity. Popular social media platforms for marketing include Facebook, Instagram, and YouTube. Facebook marketing in particular allows businesses to specifically target customers and drive traffic.
The marketing efforts to produce, promote, distribute and reclaim products or services which are environmentally safe or has environmental benefits. Such a product or service may be environment friendly or produced and/or packaged in an environment friendly way.
Triveni Turbine Limited (TTL ) is a leading original equipment manufacturer of steam turbines
The Company was originally incorporated on June 27, 1995
Later the name of the Company was changed to Triveni Retail Ventures Limited on January 19, 2007
On 2010 it became a joint venture company with General Electrics.
Manufacturing/Exporting/Aftermarket services are key business.
The micro environment includes the internal factors that are affected by the customers, staff, shareholders and competitors. The best model for evaluating the micro environment of Nokia is Porter's Five Forces as this takes into consideration the competitors, customers, suppliers and new entrants
Leading from the Front – Finals of 2011 world cup, scored 91(78)
Calmness under pressure – Best finishers in ODI captain cool
Confidence on young Players
Honest – Most honest, openly criticises his players
Inspiration – Journey from a small town till 2011 world cup win
Passionate – no one has seen him relaxing
Encourage others to perform
Shares the Credit
Competitor Respect
Never gets depressed
RELATIONSHIP BUILDER
TIME MANAGEMENT
ADAPTIVE TO ENVIRONMENT
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenues and other metrics, since 2014
Big Bazaar is an Indian retail chain of hypermarkets.
The retail chain was founded by Kishore Biyani in 2001 under
his parent organization “Future Group” Big Bazaar is one of
the oldest and largest hypermarkets chain of India, housing about 250+ stores in over 120 cities and towns across the country.
Head quarters are in Jogeshwari, Mumbai.
Their basic attraction associated with reasonable prices is their Unique Selling Price.
Big Bazaar new tag line, “ Naye India Ka Bazaar”
earlier one, ‘ Isse Sasta Aur Accha Kahin Nahin'
Driver will sit in the car and will press the START BUTTON
By the time HE/SHE will push the start button INFRA-RED SENSOR will start working & will measure ALCOHOL in perspiration through contact with the SKIN
As alcohol begins to arrive at skin surface in just 10 minutes,hence sensor can easily detect it
So it will be good for all,If all cars will be equipped with device that wont let the car to START,If driver will be drunk
SENSORS in this product are not bulky,and are therefore SMALLER in size
The system is not POLICE DEPENDENT
If you are drunk then any of your family member can drive & even it will protect your car from UNAUTHORIZED ACCESS
Walmart announced that they would buy 77% of stake in flipkart for $16 billion
World’s largest merger & acquisitions, which valued the Indian e-commerce at $20.77 billion
Walmart acquired Flipkart with the major intention to give competition to Amazon becoming Giant in US
Sachin Bansal left his 5.5 % stake in Flipkart
Binny Bansal continued as WALAMART – FLIPKART group CEO
Recent news is WALMART wants to increase its stake by 85% by investing $3 billion
Introduction to Green Marketing
Pro’s & Con’s
Marketing Mix of Green Marketing
Companies using Green Marketing
Green Marketing methods
Why Green Marketing ?
Greenwashing
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
2. Contents :
Sr. No : Presented By :
• Vishal
• Rohit
• Sakshi
• Abhishek
• Hannah
• Introduction to the topic
• Ways to improve our website (Digital)
• Website role in Building Brand
Awareness
• Advertising and Marketing
Communication
• Most used platforms in creating brand
awareness
• Conclusion
3. INTRODUCTION
What is Brand imagery?
⮚ Result of all visuals that represents your brand’s identity.
⮚ Appears in variety of forms - billboards, Instagram, websites & print ads.
⮚ Conveys emotion in the viewer (known as “brand feelings.”).
⮚ Visually communication with your potential customer, to show who you are, why they should trust you
and how.
How a website help’s in making Brand imagery
⮚ Better Targeting – Through Content Uploading
⮚ Direct Feedback – Feedback Portal
⮚ ROI Tracking – Unlike Traditional Marketing
⮚ More Customer Gathering Online - Google Analytics
4. Ways to improve a website (Digital)
• Have a Plan
• No stocky images & ambiguous terminology
• Include social share & follow
• Navigation to guide audience
• Stay Mobile – Friendly
• Focus on SEO
• Fix 404s and other errors
• Regular content uploading
• Engage through chatbots
5. ▪ Keyword strategy : By consistently showing up in search results,
you prove to online shoppers that you are a key player in your
industry.
▪ Global reach : Website design provide your customers with the
opportunity to share their thoughts with the public globally.
▪ Share buttons: This gives visitors the power to share their
thoughts with their friends on the spot.
WEBSITE’S ROLE IN BUILDING
BRAND AWARENESS
6. ▪ Implies the quality of service : A well designed website gives an
insight that quality of product/service is best
▪ Navigation : Easy navigation in websites pages will increase the
interest of the audience to move there page of interest. If every page
of the website has proper navigation links, it creates trust on
website.
8. Website Marketing
• Promote a website and hopefully get more traffic to a website
• Creating and distributing valuable, relevant, and consistent content to attract and
retain a clearly defined audience
• Driving online visibility and providing valuable information
• Creates more Clicks through the website
9. Pro’s and Con’s
PRO’s
• Can reach targeted customers
effectively
• Delivers immediate results
• Cost effective
• Can be personalized
• Helps build relationship
• Levels the field between large and
small business
CON’s
• Involves too much competition
• Can be damaged by negative
feedback
• May not be appropriate for all
products
10. Most used platforms
in creating brand
awareness
• Facebook
• Instagram
• Twitter
• YouTube
• Messenger
• LinkedIn
• Snapchat
• WhatsApp
11. • Facebook is the most popular. Some 89% of marketers use the platform as part of their social strategy.
Just 66% of consumers follow brands.
• Second most popular platforms for brands is Instagram, with 65% of marketers.
Fewer consumers (41%) follow brands on Instagram.
12. • Sell the brand - Don’t sell the stuff, sell the brand. Using social media is kind of
trust and connection to the audience. Build the content not advertising.
• Humanise your brand - You are tone of voice and brand voice really does matter,
So audience are more likely to engage in the content.
• Diversify your approach - Writing some helpful blogs, chatting with their through
Instagram stories. Just connect with audience in a very personal way.
Building brand awareness
13. Conclusion
Website increases
• Engagement With the brand
• Content promotion
• Helps in user interface
• Creation of Brand awareness
• Customer Satisfaction
Adding more content that’s interesting and worth sharing will increase the website activity,
eventually increasing the brand awareness. We get influencers and thus we get a great way
to increase brand awareness.