This document summarizes the decline of Nokia in the Indian mobile phone market. It notes that Nokia once held 60% of the Indian market share but saw its share crash to 32.9% as competitors like Micromax, Samsung, and Android-based phones grew in popularity. Nokia struggled to keep up with the shift to smartphones and its partnership with Microsoft failed to turn its fortunes around. By September, Nokia's Indian market share had fallen to only 5-7% as cheaper Android alternatives dominated the low-end and high-end was led by Apple and Samsung.

1. Made by
Abhishek Bharti
IIT (BHU) Varanasi

3. Global Reach

4. Rangeofproducts

5. All price point All market

8. Strengths
• A lot of Experience
• Largest selling and
distribution market
• Wide range of products
for all class

9. Weaknesses
• Less stylish in low priced
phone
• Heavy mobile set
• High end series are made
irrelevant by ios and
androidc

10. Opportunities
• New growth market
• Focus on innovation and
technology
• Launch 4G mobile sets
where market demands

11. Threats
• Easily duplicable
product(eg China mobiles)
• Poor and costly features
• Growing loyalty for
competitive OS

12. Decline of NOKIA
Nokia enjoys 60% of Indian market share
Apple launched iPhone 3s

13. Decline of NOKIA……
Micromax sets up handset business in India
Samsung starts getting huge responses on touch screen phones

14. Decline of NOKIA……
Android enters Indian market

15. Decline of NOKIA…..
Samsung launched 1st
smartphone.
Its sale surge

16. Decline of NOKIA….
Nokia market share crashed to
32.9%(according to IDC)
Nokia launches dual sim phones

17. Decline of NOKIA….
• Nokia announces Microsoft partnership
• Meanwhile Micromax, Karbonn, Lava, Spice were
producing cheaper phones
• iPhone industry was on revolution
• Nokia was still struggling to align with Microsoft

18. Decline of NOKIA….
Samsung cheapest Galaxy at 7830 strengthen
position in low end smartphone space
Nokia launched its 1st QWERTY dual sim device
By September, Nokia’s market share was 5-7%

19. Global market share held by Nokia
smartphones

20. Conclusion

21. Disclaimer
Create by ABHISHEK BHARTI, during an virtual
marketing internship under Prof. Sameer Mathur