Company presentation for EECS441

1. By: Ningxian Fan (nxfan)

2. Problem
I need a nice phone but I don’t want to pay $$$ for it.
$998.99 $724.99

3. Products

4. Products
This is $455

5. Products

6. Products

7. Financials
Is the company profitable?
➔ Yes!
➔ “Chinese phoenix”
➔ Predicted to be able to
overtake Oppo,
Huawei, and Apple in
the next year.

8. Financials
➔ $11.8 billion revenue in 2015
➔ Phone shipments increased
by 91% third quarter of 2017
➔ Projected revenue of $17
billion for 2018

9. Business Model
➔ Sell top spec products for lower prices
➔ Pre Installed applications
➔ Receive commissions through MIUI (XiaoMi OS)
➔ Introduce a connected ecosystem

11. History
➔ 2010 Xiaomi was founded by Lei Jun and 7 partners

12. History
➔ 2010 Xiaomi was founded by Lei Jun and 7 partners
➔ 2011 Xiaomi Mi 1 smartphone was announced

13. History
➔ 2010 Xiaomi was founded by Lei Jun and 7 partners
➔ 2011 Xiaomi Mi 1 smartphone was announced
➔ 2013 Xiaomi sold over 10 million Mi 2 phones
➔ 2014 Xiaomi expanded outside of China
➔ 2017 Xiaomi overtook Samsung in India (9.2 million units)

14. Secret Sauce
➔ Top specs for ¼ the price
◆ Reduced advertisements
◆ Reduced research and development
◆ Limited Units

15. The Competitions

17. My Predictions
➔ Will succeed! But…
◆ They will need a lot of money
◆ It will take some time
◆ There seems to be a lot of skeptics

18. sources
https://www.ft.com/content/bd3e3af2-6ac9-11e7-b9c7-15af748b60d0
https://www.quora.com/Why-are-Mi-phones-so-cheap
http://knowledge.ckgsb.edu.cn/2015/03/18/china-business-strategy/the-xiaomi-bus
iness-model-built-to-last/
http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/