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Apple Watch - Detail study and analysis

Everything you need to know about Apple Watch

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Apple Watch - Detail study and analysis

  1. 1. Everything you need to know about
  2. 2. APPLE • • • • •
  3. 3. Product timeline • • • • • •
  4. 4. Apple Watch • • • • •
  5. 5. Apple Watch sales • • •
  6. 6. Apple to capture timepiece market • • • Source: Euromonitor
  7. 7. Apple vs Luxury timepiece • • • • Source: Euromonitor
  8. 8. Source: Euromonitor Source: Euromonitor Source: comSource 2012 - 14 • •
  9. 9. Smart-watch Global market Source: Euromonitor
  10. 10. Global smartwatch market share (post Apple Watch) source: strategyanalytics.com • • • Click here to see Q3 report And here for Summary data
  11. 11. Competitors
  12. 12. 4P – Product, price, place, promotion
  13. 13. 4P – product, Price, place, promotion after 9 months of sales
  14. 14. 4P – product, price, Place, promotion
  15. 15. 4P – product, price, place, Promotion Click here Click here Click here
  16. 16. Perceptual map Customizable chain App support
  17. 17. Segmentation • • • • STP
  18. 18. Targeting STP • • • •
  19. 19. Positioning STP      
  20. 20. Recap In last 3rd quarter report (April – June 15’, 1st quarter report for Apple watch) Apple completely overtook the market leader Samsung Apple watch a premium smartwatch is on verge of making another big record for Apple inc……
  21. 21. Thank you Prepared by LTL Fela, PGP30086, as a part of PGDM course under the guidance of professor Sameer Mathur IIM Lucknow | Brand Management

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  • LalsiampuiiTochhawng

    Jul. 16, 2015
  • ginevraficari

    Jul. 6, 2016
  • SajalJain66

    Sep. 18, 2019

Everything you need to know about Apple Watch

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