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  2. INTRODUCTION • Samsung was founded by Lee byung-Chull in 1938 as a trading company • South Korean Company • Largest Information Technology Company measured by 2011 revenues • Assembly plants and sales network in 61 countries
  3. Contd…. • In first quarter of 2012 , Samsung became worlds largest mobile phone maker by unit sales, overtaking Nokia, which had been market leader since 1998 • In third quarter of 2012, it sold 98 million phones, of which 55 million were smartphones
  4. Samsung Logo First logo was developed in year 1958
  5. 2+nd logo from the year 1979-1993
  6. It was the present logo of Samsung from the year 1993 Tagline: “Inspire the World, create The Future”
  7. Lee Kun-Hee (Chairman & CEO)
  8. Samsung in India • Samsung Electronics commenced its operations in India in December 1995 • Two R&D centers in India – Delhi & Bangalore • In 2010 achieved a sales turnover in LED TVs, LCD TVs, Slim TVs • India’s largest mobile handset brand • Leading in Smartphone segment in India
  9. Products
  10. Smartphones • Samsung developed its first lightest mobile in The year 1993 and The model is SCH-R800 • It was available in CDMA(Code Division Multiple Access) Networks • Developed Smartphones with mp3 player towards the end of 20th century • Now they have 41.6% of smart phone market share in India
  11. Contd…. • Samsung wave S8500 & SI9000 Galaxy S launched in June 2010 • Planning to clinch 60% of smart phone market share in India by mid 2013 • Plan to launch Samsung Galaxy S4 by March 2013 • In India main competitor is Nokia • The firm was recently named worldwide handset market leader with a market share of 29%
  12. Top 5 Smartphone Vendors
  13. Tablet • Samsung Galaxy Tab is An android based tablet computer • It was introduced on 2nd September 2010 • Samsung launched The galaxy tab in India on 10th November 2010 • The Competitor for Samsung Tablet are Apple, Amazon, Google, and Lenovo • In India During 3rd Q,2012, 47.4% of tablet sales were from new entrants
  14. Contd…. • In India their competitor is Micromax • Average price of tablet sold in India dropped to Rs 13,000 compare to previous year quarter
  15. Unit sold in million
  16. Tablet market share in India
  17. Television • Samsung Electronics was established in 1969 • Competitor of Samsung Television is LG, Sony and Toshiba • They have three models in Television such as LCD, LED and Plasma • Samsung plans to introduce a new model of ULTRA HD TV (85 inch) in 2013 • Price for this new TV not announced, but it is expected to be around $25,000
  18. Market Share of TV in Q4-2012
  19. Camera • Major digital camera players are Canon, Nikon, Sony, Samsung and Panasonic • In India The main player is Nikon • Two new NX models will use the Android OS • Now Polaroid and Nikon are the Two companies have Android based point and shoot cameras • New NX series model will launch between March 2013
  20. PC • Samsung is producing PC, But they are not successful in Indian Market • Indian has grown 22% in PC segment of 4th quarter 2012 • In India Lenovo is The market leader in PC with 16.6%
  21. Market share in PC
  22. Other Information • Samsung sold its Hard Disk Drive Business to Seagate • The latest model of Samsung Tablet is Galaxy S3 • Samsung Expects to Export 510 million phones 2013 of these 390 millon were smartphones • Samsung planning to release a lineup for devices powered by Microsoft windows 8 mobile operating system that supports TIZEN software
  23. Contd…. • Galxy Tab 3 is expected to launch by June 2013 • Samsung is planning to launch The 7-inch galaxy Tab 3 and its price is expected to be $149 • Cyber media says 2013 Samsumg is top in US market taking 31.8%,Apple 26.2% and LG 12.3%