COMPANY REVIEW

INTRODUCTION
• Samsung was founded by Lee byung-Chull in 1938 as a trading
company
• South Korean Company
• Largest Information Technology Company measured by 2011
revenues
• Assembly plants and sales network in 61 countries

Contd….
• In first quarter of 2012 , Samsung became worlds largest mobile
phone maker by unit sales, overtaking Nokia, which had been market
leader since 1998
• In third quarter of 2012, it sold 98 million phones, of which 55 million
were smartphones

Samsung Logo
First logo was
developed in
year 1958

2+nd logo from the
year 1979-1993

It was the present
logo of Samsung
from the year 1993
Tagline:
“Inspire the
World, create The
Future”

Lee Kun-Hee (Chairman & CEO)

Samsung in India
• Samsung Electronics commenced its operations in India in December
1995
• Two R&D centers in India – Delhi & Bangalore
• In 2010 achieved a sales turnover in LED TVs, LCD TVs, Slim TVs
• India’s largest mobile handset brand
• Leading in Smartphone segment in India

Products

Smartphones
• Samsung developed its first lightest mobile in The year 1993 and The
model is SCH-R800
• It was available in CDMA(Code Division Multiple Access) Networks
• Developed Smartphones with mp3 player towards the end of 20th
century
• Now they have 41.6% of smart phone market share in India

Contd….
• Samsung wave S8500 & SI9000 Galaxy S launched in June 2010
• Planning to clinch 60% of smart phone market share in India by mid
2013
• Plan to launch Samsung Galaxy S4 by March 2013
• In India main competitor is Nokia
• The firm was recently named worldwide handset market leader with
a market share of 29%

Top 5 Smartphone Vendors

Tablet
• Samsung Galaxy Tab is An android based tablet computer
• It was introduced on 2nd September 2010
• Samsung launched The galaxy tab in India on 10th November 2010
• The Competitor for Samsung Tablet are Apple, Amazon, Google, and
Lenovo
• In India During 3rd Q,2012, 47.4% of tablet sales were from new
entrants

Contd….
• In India their competitor is Micromax
• Average price of tablet sold in India dropped to Rs 13,000 compare to
previous year quarter

Unit sold in million

Tablet market share in India

Television
• Samsung Electronics was established in 1969
• Competitor of Samsung Television is LG, Sony and Toshiba
• They have three models in Television such as LCD, LED and Plasma
• Samsung plans to introduce a new model of ULTRA HD TV (85 inch) in
2013
• Price for this new TV not announced, but it is expected to be around
$25,000

Market Share of TV in Q4-2012

Camera
• Major digital camera players are Canon, Nikon, Sony, Samsung and
Panasonic
• In India The main player is Nikon
• Two new NX models will use the Android OS
• Now Polaroid and Nikon are the Two companies have Android based
point and shoot cameras
• New NX series model will launch between March 2013

PC
• Samsung is producing PC, But they are not successful in Indian Market
• Indian has grown 22% in PC segment of 4th quarter 2012
• In India Lenovo is The market leader in PC with 16.6%

Market share in PC

Other Information
• Samsung sold its Hard Disk Drive Business to Seagate
• The latest model of Samsung Tablet is Galaxy S3
• Samsung Expects to Export 510 million phones 2013 of these 390
millon were smartphones
• Samsung planning to release a lineup for devices powered by
Microsoft windows 8 mobile operating system that supports TIZEN
software

Contd….
• Galxy Tab 3 is expected to launch by June 2013
• Samsung is planning to launch The 7-inch galaxy Tab 3 and its price is
expected to be $149
• Cyber media says 2013 Samsumg is top in US market taking
31.8%,Apple 26.2% and LG 12.3%

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