A PRESENTATION ONSWOT ANALYSIS OF NOKIA Presented by DEBAJIT GHOSH
BACKGROUND• Founded : Tampere, Grand Duchy of Finland (1865) incorporated in Nokia (1871)• Founder(s) : Fredrik Idestam , Leo Mechelin• Headquarters : Espoo, Finland• Area served : Worldwide• Key people : Risto Siilasmaa (Chairman), Stephen Elop (President & CEO)• Products : Mobile phones, Smartphones, Mobile computers, Network• Services : Maps and navigation, music, messaging and media, Software solutions
BACKGROUND• Nokia has around 105,000 employees across 120 countries, sales in more than 150 countries and annual revenues of around €38 billion.• As of 2012 it is the worlds second-largest mobile phone maker by unit sales (after Samsung), with a global market share of 22.5% in the first quarter.• It is the worlds 143rd-largest company measured by 2011 revenues according to the Fortune Global 500.• Nokia was the worlds largest vendor of mobile phones from 1998 to 2012.
STRENGTH• Largest distributor of mobile phone in mobile phone industry.• Highly qualified personnel.• User friendly with many accessories.• High re-sale value compared to other brands of mobile phones.
WEAKNESS• No promotion undertaken to target the lower class of the society.• Poor after sales service.• Very few service centres.
OPPURTUNITIES• To expand with a wide range of products, features and different price range to suit different people.
THREATS• To maintain the position as one of the best in the market because Apple i-phone and devices running on Googles Android operating system have come to stand of tough competition with Nokia.• Cheap phones, advanced features and good after sales services.