LAC 2019: Voice Search Opportunities In iGamingDan Taylor
Dan Taylor's presentation from #LAC2019, looking at how voice search can be used by betting and gambling brands, and how they can plan content and efforts around user touch-points.
Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)Dan Taylor
Advanced SEO technique slide deck for Leeds Digital Festival 2016 - tailored to audience and handouts. For more thorough and better guides please see Moz or Neil Patel.
Search Engines and Flash: Secrets, Tricks, and Black Magicguestb1f3a
Adobe Flash is a binary format and has not always been accessible to search engine spiders (small bits of code that algorithmically determine a page’s content for rankings in search engines). SEO experts have developed several key workarounds and new technical developments have made new functionality available to search engines and developers alike.
Duane Nickull, an Adobe Technical Evangelist, will showcase some advanced tips and tricks to give you the edge over the competition as well as share some secrets. Attendees will learn how to increase initial page rankings as well as monitor and increase dynamic page ranks.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
Why I love Yandex Metrica and why you need to install it, even if you don't do any SEO (basic or technical) activities in Russia, Ukraine, or other Yandex countries.
Don't F*ck Up Your Site Migration - Serena PearsonSerenaPearson2
Serena is SEO Manager at Kaizen, with a focus in tech SEO. She has managed to survive in the search industry so far through cake bribery and a keen interest in Analytics and Excel.
Her session is titled "Don't Mess Up Your Site Migration" where she will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.
How Googlebot Renders (Roleplaying as Google's Web Rendering Service-- D&D st...Jamie Indigo
Roleplay as a fearless Technical SEO who must pass through Google's Web Rendering Service (WRS), a legendary construct, as part of a mission to protect site visibility.
Panel: 'Think like a bot, rank like a boss' from BrightonSEO September 2019
LAC 2019: Voice Search Opportunities In iGamingDan Taylor
Dan Taylor's presentation from #LAC2019, looking at how voice search can be used by betting and gambling brands, and how they can plan content and efforts around user touch-points.
Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)Dan Taylor
Advanced SEO technique slide deck for Leeds Digital Festival 2016 - tailored to audience and handouts. For more thorough and better guides please see Moz or Neil Patel.
Search Engines and Flash: Secrets, Tricks, and Black Magicguestb1f3a
Adobe Flash is a binary format and has not always been accessible to search engine spiders (small bits of code that algorithmically determine a page’s content for rankings in search engines). SEO experts have developed several key workarounds and new technical developments have made new functionality available to search engines and developers alike.
Duane Nickull, an Adobe Technical Evangelist, will showcase some advanced tips and tricks to give you the edge over the competition as well as share some secrets. Attendees will learn how to increase initial page rankings as well as monitor and increase dynamic page ranks.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
Why I love Yandex Metrica and why you need to install it, even if you don't do any SEO (basic or technical) activities in Russia, Ukraine, or other Yandex countries.
Don't F*ck Up Your Site Migration - Serena PearsonSerenaPearson2
Serena is SEO Manager at Kaizen, with a focus in tech SEO. She has managed to survive in the search industry so far through cake bribery and a keen interest in Analytics and Excel.
Her session is titled "Don't Mess Up Your Site Migration" where she will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.
How Googlebot Renders (Roleplaying as Google's Web Rendering Service-- D&D st...Jamie Indigo
Roleplay as a fearless Technical SEO who must pass through Google's Web Rendering Service (WRS), a legendary construct, as part of a mission to protect site visibility.
Panel: 'Think like a bot, rank like a boss' from BrightonSEO September 2019
Are you there Page Experience? It's Me, DevTools.Rachel Anderson
With Google's Page Experience ranking signal update rolling out in May 2021, you're running out of time to put in the budget line items for all the fancy SEO tools you'll need! Don't panic. Rachel and Jamie will show you how to optimize for humans (and algorithm updates) using an underestimated SEO ally: Chrome DevTools.
SearchLeeds 2019 - Nichola stott - The state of PWAsSearchLeeds
Progressive web apps have been around for some years now, but adoption rate appears to be slow. In this talk Nichola will review the baseline and enhanced PWA criteria to explore why this might be. In addition we’ll also cover what’s new, benefits experienced by early adopters, tracking tips, how to get into the Play Store; as well as some of the current downsides and security considerations.
Plerdy's CRO/UX_Party February 2021 - Dan Taylor - SEO & UXDan Taylor
My slides from the Plerdy CRO/UX conference in February 2021, in which I discussed the relationship between SEO and UX, and how we can improve one to benefit the other.
How App Indexation Works' will talk through what Firebase App Indexation actually is, what it means for your business, and the step-by-step process on how to implement it for your mobile applications - for both iOS and Android apps.
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
Rachel Costello — The Landscape of Site Speed and Web VitalsSemrush
These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/
Technical SEO for large eCommerce websitesSerenaPearson2
How do you approach auditing large websites where you just can’t crawl everything? This talk covers where to start, how to prioritise your efforts, and convince stakeholders to implement your recommendations so your emails don’t die in the spam folder.
How to construct your own SEO a b split tests (for free) - BrightonSEO July 2021Chris Green
A core skill of SEO is being curious and keeping an open mind. For years though, conducting split tests has been next-to impossible which means many of the "big questions" couldn't be accurately tested. But now the barrier to SEO Split testing is lower than ever, so low in fact Chris will show you how to build your own basic testing setup (for free).
You can find Chris on Twitter @chrisgreenseo
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...Branded3
Craig uses SEMRush’s auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.
BrightonSEO 2019 - Edge SEO - Using CDNs To Perform SEO On The EdgeDan Taylor
My talk from #BrightonSEO 2019, the twentieth edition. Building on my talk from TechSEO Boost 2018, my talk at Brighton explores the changes in #EdgeSEO and the future possibilities given the advent of Akamai Edge Workers, AWS Lambda capabilities and the prospect of Fastly's WASM solution.
How to scale SEO work NOBODY wants to do (including your competitors) to rapi...Hamlet Batista
Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.
Deep Crawl Webinar, Edge SEO with Dan TaylorDan Taylor
Dan Taylor has been credited with coining the term, Edge SEO, by Search Engine Land and presented research into the idea, and practical applications of Cloudflare Workers in SEO at TechSEO Boost 2018. In follow-up to this, Dan presented various webinars with companies and platforms on Edge SEO, one of these being Deep Crawl.
Are you there Page Experience? It's Me, DevTools.Rachel Anderson
With Google's Page Experience ranking signal update rolling out in May 2021, you're running out of time to put in the budget line items for all the fancy SEO tools you'll need! Don't panic. Rachel and Jamie will show you how to optimize for humans (and algorithm updates) using an underestimated SEO ally: Chrome DevTools.
SearchLeeds 2019 - Nichola stott - The state of PWAsSearchLeeds
Progressive web apps have been around for some years now, but adoption rate appears to be slow. In this talk Nichola will review the baseline and enhanced PWA criteria to explore why this might be. In addition we’ll also cover what’s new, benefits experienced by early adopters, tracking tips, how to get into the Play Store; as well as some of the current downsides and security considerations.
Plerdy's CRO/UX_Party February 2021 - Dan Taylor - SEO & UXDan Taylor
My slides from the Plerdy CRO/UX conference in February 2021, in which I discussed the relationship between SEO and UX, and how we can improve one to benefit the other.
How App Indexation Works' will talk through what Firebase App Indexation actually is, what it means for your business, and the step-by-step process on how to implement it for your mobile applications - for both iOS and Android apps.
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
Rachel Costello — The Landscape of Site Speed and Web VitalsSemrush
These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/
Technical SEO for large eCommerce websitesSerenaPearson2
How do you approach auditing large websites where you just can’t crawl everything? This talk covers where to start, how to prioritise your efforts, and convince stakeholders to implement your recommendations so your emails don’t die in the spam folder.
How to construct your own SEO a b split tests (for free) - BrightonSEO July 2021Chris Green
A core skill of SEO is being curious and keeping an open mind. For years though, conducting split tests has been next-to impossible which means many of the "big questions" couldn't be accurately tested. But now the barrier to SEO Split testing is lower than ever, so low in fact Chris will show you how to build your own basic testing setup (for free).
You can find Chris on Twitter @chrisgreenseo
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...Branded3
Craig uses SEMRush’s auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.
BrightonSEO 2019 - Edge SEO - Using CDNs To Perform SEO On The EdgeDan Taylor
My talk from #BrightonSEO 2019, the twentieth edition. Building on my talk from TechSEO Boost 2018, my talk at Brighton explores the changes in #EdgeSEO and the future possibilities given the advent of Akamai Edge Workers, AWS Lambda capabilities and the prospect of Fastly's WASM solution.
How to scale SEO work NOBODY wants to do (including your competitors) to rapi...Hamlet Batista
Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.
Deep Crawl Webinar, Edge SEO with Dan TaylorDan Taylor
Dan Taylor has been credited with coining the term, Edge SEO, by Search Engine Land and presented research into the idea, and practical applications of Cloudflare Workers in SEO at TechSEO Boost 2018. In follow-up to this, Dan presented various webinars with companies and platforms on Edge SEO, one of these being Deep Crawl.
DeepCrawl Webinar: Performing SEO on the EdgeDan Taylor
Slides from my Edge SEO Deep Crawl webinar on February 27th 2019; in these slides I looked at what Edge SEO is, why we need it, and the conversations we need to have as Sapiens and organisations to prevent it's misuse.
Being able to review and assess configurations is key in improving efficiency and performance for our websites. During this session, we will discuss and demonstrate how to review your Akamai configurations in order to move towards updated and efficient methods. In order to improve all aspects of websites, we will cover areas including images, protocols, DNS, caching, and more. Not only will we essentially teach you how to perform mini configuration assessments, but we will also walk through several basic steps using industry tools and Akamai solutions that can help address performance pitfalls within a website today. These tools will range anywhere from using WebPageTest, PageSpeed, to more Akamai focused areas such as Log Analysis, Portal Reports and other Akamai solutions.
Website Optimization How to Increase Page Performance and More Boundify
Join us for our sixth Greenville HUG meeting of 2023 and learn how to fix common website issues including improving website performance, enhancing SEO for a website, optimizing a website for mobile, implementing website security best practices, and website personalization.
Vitali zaidman Do You Need Server Side Rendering? What Are The Alternatives?CodeValue
There are numerous strategies to choose from when building modern HTML-based apps today.
You can render it on the client-side, the server, or even generate it during build time.
You need to make a choice, and tools like Gatsby, Next.js, Angular Universal, ScullyIO, and NuxtJS can help you get there.
How do you make the right choice though? Why would you choose one over the other?
Join me in this session as we demystify the different approaches and discuss the trade-offs while exploring real-world examples.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Improve Magento Performance | Tips to Speed up Magento eCommerce Site/...I-Verve Inc
Do you want to improve Magento performance Follow these effective ways to optimize Magento performance and it will help you speed up Magento eCommerce site and improve pageload time This Magento optimization guide is extremely helpful for owners and developers alike
How the Adobe on Adobe team used AngularJS and AEM to build out a single page application site. Main goal with this proof of concept project was that the pattern had to be super simple to develop in. It had to be JSP free. It had to function smoothly on everything from a mobile device to a desktop and everything in between. The site also needed to be SEO friendly. Follow along to see the process and the challenges with building a site like this.
Presented at CONNECT Web Experience '15 Basel June 25.
How the Adobe on Adobe team used AngularJS and AEM to build out a single page application site. One of the main goals with this proof of concept project was that the pattern had to be super simple to develop in. It had to be JSP free. It had to function smoothly on everything from a mobile device to a desktop and everything in between. The site also needed to be SEO friendly. Follow along to see the process and the challenges.
Similar to Optimization 2020 | Using Edge SEO For Technical Issues ft. Dan Taylor (20)
SEO for Hotels, Resorts, & AccommodationsDan Taylor
My presentation from the 2023 National Hotel Marketing Conference, addressing three areas hotels and resorts should look to address/accommodate as part of their 2023 hotel SEO strategies, and their hotel SEO marketing moving forward.
Influencing Discovery, Indexing Strategies For Complex WebsitesDan Taylor
Google is making an assumption about the page's quality based on other pages on the domain. Their classifications are based on URL patterns and website architecture.
As a result, moving these pages from "awareness" to the crawl queue can be de-prioritized based on the lack of quality they have found on similar pages.
Entrepreneurship & Early Stages Growth Marketing PlanningDan Taylor
My slides from a guest lecture at Leeds Trinity University, presenting to business students on market analysis, segmentation, and identifying your TAM.
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
BrightonSEO March 2021 | Dan Taylor, Image Entity TagsDan Taylor
My talk from BrightonSEO 2021; focusing on using Google's image category labels (glancing into the Knowledge Graph and Google's image annotation processes) for better topic research and content optimization.
Salesforce Commerce Cloud SEO Study | 2020Dan Taylor
At the start of 2020, using data from Builtwith, we analyzed more than 1,900 Salesforce Commerce Cloud websites from a technical SEO perspective, looking at how they handle crawl and error management, international proficiency, and their site speeds.
Edge SEO is a relatively new concept of using serverless applications on edge CDNs for the purposes of SEO. In terms of timeline, the practice is still in it's early days with Sloth and other new platforms making the technology more accessible.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Optimization 2020 | Using Edge SEO For Technical Issues ft. Dan Taylor
1. Дэн Тэйлор // SALT.agency
Using Edge SEO to overcome
technical issues.
2. OPTIMIZATION
2020
Здравствуйте! меня зовут Дэн.
• Head of Research & Development @
SALT.agency
• 2018 TechSEO Boost Innovation Award
• Search Engine Journal Author
• Search Engine Journal Top 140
• SEMrush Top Author
Websites
• https://salt.agency
• https://hreflangchecker.com
• https://sloth.cloud
Slides & Links To Further Reading
• https://dantaylor.online/optimization2020
1
3. OPTIMIZATION
2020
2
Getting technical fixes
implemented can be hard.
• Congested development queues // long lead times
• Lack of “business buy in” to action SEO fixes as a priority
• Platforms with restrictions
• Custom builds, not scoped properly
• Random Google/Yandex support changes
• Builds not scoped properly
• Code freezes
All of these create barriers to performance, and performance (improvements) is
what we’re judged by.
4. OPTIMIZATION
2020
A lot of websites make use of CDNs such as Cloudflare, Akamai, or Fastly for
security and load-balancing.
This allows us to perform SEO implementations on the edge, serverlessly.
Edge SEO means using edge computing technologies to create new SEO
implementation methods, testing, and research processes.
Developers should always be a part of the conversation.
We can use the CDN to overcome
these issues.
3
5. OPTIMIZATION
2020
4
CDNs are good anyway.
● Speed optimization of content delivery
● Including payload optimization & compressions
● Bandwidth savings
● Content accessibility / uptime reliability
● Security benefits, i.e. WAF / DDoS Mitigation
● Reverse proxy other platforms to subfolders, e.g. a Wordpress blog to a
Magento store
● “Edge SEO” stuff
7. OPTIMIZATION
2020
6
• Implementing redirects, agnostic of platform level restrictions
• AB testing
• Overwrite hardcoded meta data/HTML elements
• Dynamic JavaScript rendering
• Implementing <head> Hreflang tags
• Pseudo server log file collection
• Generating dynamic meta data based on page level information
• Implementing user-friendly solutions dynamically for out of stock product
pages
As we’re not touching the origin source code, and only modifying either the
request or response, the possibilities are relatively endless.
SEO “things” we can do on the edge.
12. OPTIMIZATION
2020
Dynamic meta title rendering.
Injection of modifiers into the title
tag based on information readily
available on the webpage.
Improves click-through rate, click
awareness and conversions.
Example use cases
Impactful ways we can drive performance through Edge SEO.
Pseudo server log file
collection.
Server log files can often be very
hard to get a hold of, and a lot of
platforms restrict access to them
(Salesforce, Shopify), so being
able to collect the same data at
the “request” stage can be
powerful.
Dynamic JS Rendering.
JavaScript websites, and
webpages heavy with JavaScript
elements can be slow to load and
sometimes cause rendering
problems within Google and
Yandex.
The edge can provide a cost
effective, scalable solution.
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14. OPTIMIZATION
2020
13
Dynamic <title> tags
● Travel websites
● Ecommerce stores
Page elements:
● Pull through the lowest price option into the title tag
● Alert the presence of an offer or free shipping
● Alert the urgency of delivery dates (in the run up to Christmas, sales events
etc)
17. OPTIMIZATION
2020
16
“Request” log file collection
Server log files can be very useful in identifying crawl issues.
They’re not always obtainable, and can be a pain to get a hold of.
We take server logs, as it is an imprint of the request, but with the CDN, we can
take a copy of the initial request - meaning we don’t need to request the logs!
22. OPTIMIZATION
2020
21
Dynamic JavaScript Rendering
Prerender JavaScript by rendering cached versions of the site periodically, rather
than on a per request basis.
It can reduce costs for prerendering JS server side, and complies with Google’s
recommended implementation of dynamic rendering, by switching between
client-side and pre-rendered content for specific user-agents.
25. OPTIMIZATION
2020
первый
We need to identify the User
Agent making the request.
Specifically, we want to cater for
Google (and it’s various bots),
and Yandexbot.
Regular user agents and tools
will bypass the rendering;
including 3rd party tools.
The Process
Dynamically rendering websites through Edge Workers on the CDN.
второй
Now we’ve identified the UA as a
search engine, we need to check
the cache for the pre-rendered
page.
If the URL exists in the cache, we
return it as normal, if it doesn’t
exist, we go to the third step.
третий
If the page doesn’t exist in the
cache, we have two options:
Return a 503 status code, with
retry-after 10 seconds and pre-
render it there and then.
Or
Return the page as normal, and
let the bots render it.
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27. OPTIMIZATION
2020
Using CDNs and serverless for SEO.
Benefits
● Workers can be written in almost every
development language
● Enabler tools, such as Sloth.cloud, make it so
you don’t need to write any code
● One-click deployment/pullback
● Next to zero DevOps required
● Can be verified and monitoring through existing
tools/methods
● Testing shows Google & Yandex treat the
workarounds as they would regular
development
● CDNs are common components of modern
website infrastructure
● Cloudflare, and Workers, are free for small
websites
Potential Issues
• Potential to affect and impact all requests
between client and server
• Potential to add latency and slow page load
times, depending on how much you implement,
although with recent developments this is next
to zero
• Potential to introduce front-end bugs that are
difficult to debug when it is unclear what is
being modified/injected through stream
transformation
Internal policies and deployment needs to be
respected.
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