Samsung was founded in 1938 and is headquartered in Seoul, South Korea. It has annual revenue of $224.64 billion and employs 489,000 people across its divisions which include Samsung Electronics, Samsung C&T Corporation, and Samsung Heavy Industries. The document provides a SWOT analysis of Samsung's strengths such as innovative designs and brand reputation, weaknesses like low profit margins, and opportunities and threats in the mobile phone market. It also analyzes Samsung's business strategy using Porter's Five Forces and discusses Samsung's competitive advantage of vertical integration across its supply chain.

2. SAMSUNG BUSINESS MODEL
UJWAL & DHRUV

3. CONTENTS:
 Company profile
 Samsung strategy evolution
 SWOT analysis
 Sales
 Porters five forces analysis
 Competitive advantage

4. COMPANY PROFILE
Founder : Lee Byung-chul
Founded : 1st Mar 1938
HQ : Samsung Town, Seoul, South Korea
Revenue : US $224.64 Billion
Employees : 489,000 (2014)
Divisions : Samsung Electronics, Samsung C&T
Corporation, Samsung Heavy Industries, etc

6. Strengths
• Innovative designs
• Integration of open source
operating system and software
• Low production cost
• Recognized Brand & Brand
reputation
• Too large product diversity (
stability on sale)
Weakness
• Low profit margin
• Damaging image by infringement
• Less quality than Apple
• Lacking of own operating system
• Large dependence on other
software
Opportunities
• Indian smartphone market is
growing
• Demand fir technologically
advanced phones is growing
• Strong financial position for
future
• Acquisition of new companies
Threats
• Large number of competitors
• Strong competitors like Apple
• People looking for better quality
nowadays
• Large number of products, failing
one will affect another
• Threats of Chinese, Taiwanese,
and Indian products
SWOT

7. SALES

8. Supplier power
• Suppliers have less power as
Samsung is a large company
and suppliers depend on it
for sales
Buyer Power
• Switching cost low
• Can compare other brand
before purchasing
Threats from
Substitutes
• Apple
• Sony
• LG
Threat of New Entrants
• Threat is low as building
such a large brand is not
easy
Competitive Rivalry
• Intense competition in the
electronic industry against
strong brands such as Apple,
Sony, LG & Tosibha
PORTER’S
FIVE
FORCE
ANALYSIS

9. Competitive Advantage
Vertical Integration
Vertical integration is a
strategy that expands the
production and distribution
roles of a company in the
supply chain of a particular
industry