This document analyzes Nokia using several frameworks including Porter's Five Forces, SWOT analysis, and PESTLE analysis. Porter's Five Forces analysis finds high competitive rivalry and threats from substitutes in the mobile phone industry. The SWOT analysis identifies Nokia's strengths as its experienced brand and durability, but weaknesses include declining revenue and inflexible designs. Opportunities lie in partnerships like the Microsoft deal, while threats include competition from other low-cost companies. The PESTLE analysis examines factors like Nokia operating across 150 countries and adapting to technological changes like Android phones.

1. NOKIA
Connecting People
Founded By: Fredrik Idestam Eduard Polon Leo Mechellin

2. CONTENT
PORTER’S FIVE FORCES
SWOT ANALYSIS
PESTLE ANALYSIS

3. PORTER’S FIVE FORCES
Power of buyers
◊ Rising
◊ NO direct Stores
◊ Price sensitive
◊ High

4. Power of suppliers
Hardware Suppliers
◊ Low
• Software Suppliers
◊ High

5. COMPITITIVE RIVALRY
Very HIGH
Not Flexible

6. Threat of new entrants:
LOW
High Barriers
High Market Share

7. Threats of substitute’s products
Very High
• Brand Loyal
• Features

8. SWOT Analysis
Strength
Experience
Well Developed Brand
Durability
Wide Verity
Popular and Trusted

9. WEAKNESS
Revenue
Flexible
Flop Design
Liabilities of 365 Billions
Short Term Borrowing 458 million

10. OPPORTUNITIES
◊Microsoft Nokia Deal
◊ Other Devices

11. Threats
Other Companies
Low Cost

12. PESTLE ANNALYSIS :
Political Factors
◊150 Countries
◊ Finland (Finish Government)

13. Economic Factors
◊International Currency Rates
◊Finish Government

14. Social/Cultural Factors
◊Popularity of Mobile Phones
◊Europe Market

15. TECHNOLOGICAL FACTORS
Adaptation of new technology
Android phones
Features
Small phones
Nokia android phones
Brand name

16. LEGAL FACTORS
Operates in EU
No issues till now
Other copying
Quality

17. ENVIROMENTAL FACTORS
Face no issues
Recycling of used devices
Lithium batteries
Green products