New Balance Final

New Balance is a US-based company founded by William J. Riley that aims to be a leading manufacturer of athletic products. It has an 11.6% market share in the US and focuses on quality and technological innovation in its products. New Balance differentiates itself from competitors like Nike and Adidas through superior quality, multiple width options, and mid-price range products. It uses various marketing strategies like partnerships, branding, and product line extensions to grow in the competitive athletic shoe market.