"Noam wekser - the challenge of encouraging intrapreneurial behaviour in a “business as usual” environment" Keynote presented at the Intrapreneurship Conference 2013 in Barcelona
@Noam_Wekser
http://intrapreneurshipconference.com
B2B Social Media Marketing: Humanizing Your CompanyOur Social Times
Social media has become the fastest way to humanize your brand. Once "faceless" corporations are embracing transparency and authenticity and engaging with their customers. By by-passing the call center, by responding as real people and by adding a touch of humour, companies are increasing customer loyalty. In this presentation Christine Perkett shows how brands are shifting from staunch, corporate entities to humanized, "socialized" powerhouses
Social Media Networking for Wine Marketing - 2013 Eastern Winery Expositionkrischislett
A 15 minutes I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of mobile websites, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Different Approaches to Analytics for the 21st Century.
Five Takeaways
1. You must move beyond conventional analytics to be disruptive (Sophisticated Analytics = Disruption)
2. Consumers have increasingly high expectations. How will you meet them? (Increasing consumer expectations)
3. Consumer analytics must focus first on value to the consumer, then on value to the business (Consumer value first)
4. Analytics is the engine, the consumer experience is the car (A car and engine glyph maybe?)
5. The best analytics are found in solutions to interesting solutions to real problems
Different approaches to agile analytics and customer engagement.
Retail as we've known it for the past 50 years is dead. As the population becomes increasingly diverse and the baby boom generation wanes, retailers can no longer simply "stack it high and let it fly". Consumers want to shop whenever and however they prefer and the notion of a single point of sale is obsolete. Therefore the conventional retail analytics of the past 20 years such as segmentation, profiling, wallet share, lifetime value analysis, etc. are also becoming obsolete. Join Ken Collier as he examines the convergence of factors that are leading to a sea change in retail and how retailers might benefit from advanced analytics to enhance the shopping experience and strengthen the retailer:consumer relationship.
Redefining shoppers journey in the fourth industrial revolution Pauline Pangan
Had the wonderful pleasure of sharing the amazing things we do on a daily basis as a team (AFDigital) that truly transform organizations. I shared how retailers can Redefine Shoppers Journey In The Fourth Industrial Revolution. I showcased the strategies used by 5 global retail giants that astronomically (no kidding!) increased market value in just 1 year after a decade of absolute struggle. The same strategies that Amazon the 2nd company to hit the whopping trillion $$$ mark after apple, has lived by from the very beginning. Ran the audience through some helpful stats that validate consumers behaviour. Also delved into simple actions to take now. I enjoyed it thoroughly. I also had that sneaky 20 seconds of yoga instructor moment which I absolutely loved. Trust me when I say that before I stepped on stage I was terrified and intimidated. The other speakers were CMO of global brands like Apple, Microsoft, LG, Optus. But I thought to myself, it's not about me. It's about serving and sharing. And I take a lot of pride in what we accomplish as a team every day. So I stood there not thinking about myself (and my nerves! When do they go away??). I stepped up there to serve. And the audience learned and got inspired.
B2B Social Media Marketing: Humanizing Your CompanyOur Social Times
Social media has become the fastest way to humanize your brand. Once "faceless" corporations are embracing transparency and authenticity and engaging with their customers. By by-passing the call center, by responding as real people and by adding a touch of humour, companies are increasing customer loyalty. In this presentation Christine Perkett shows how brands are shifting from staunch, corporate entities to humanized, "socialized" powerhouses
Social Media Networking for Wine Marketing - 2013 Eastern Winery Expositionkrischislett
A 15 minutes I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of mobile websites, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Different Approaches to Analytics for the 21st Century.
Five Takeaways
1. You must move beyond conventional analytics to be disruptive (Sophisticated Analytics = Disruption)
2. Consumers have increasingly high expectations. How will you meet them? (Increasing consumer expectations)
3. Consumer analytics must focus first on value to the consumer, then on value to the business (Consumer value first)
4. Analytics is the engine, the consumer experience is the car (A car and engine glyph maybe?)
5. The best analytics are found in solutions to interesting solutions to real problems
Different approaches to agile analytics and customer engagement.
Retail as we've known it for the past 50 years is dead. As the population becomes increasingly diverse and the baby boom generation wanes, retailers can no longer simply "stack it high and let it fly". Consumers want to shop whenever and however they prefer and the notion of a single point of sale is obsolete. Therefore the conventional retail analytics of the past 20 years such as segmentation, profiling, wallet share, lifetime value analysis, etc. are also becoming obsolete. Join Ken Collier as he examines the convergence of factors that are leading to a sea change in retail and how retailers might benefit from advanced analytics to enhance the shopping experience and strengthen the retailer:consumer relationship.
Redefining shoppers journey in the fourth industrial revolution Pauline Pangan
Had the wonderful pleasure of sharing the amazing things we do on a daily basis as a team (AFDigital) that truly transform organizations. I shared how retailers can Redefine Shoppers Journey In The Fourth Industrial Revolution. I showcased the strategies used by 5 global retail giants that astronomically (no kidding!) increased market value in just 1 year after a decade of absolute struggle. The same strategies that Amazon the 2nd company to hit the whopping trillion $$$ mark after apple, has lived by from the very beginning. Ran the audience through some helpful stats that validate consumers behaviour. Also delved into simple actions to take now. I enjoyed it thoroughly. I also had that sneaky 20 seconds of yoga instructor moment which I absolutely loved. Trust me when I say that before I stepped on stage I was terrified and intimidated. The other speakers were CMO of global brands like Apple, Microsoft, LG, Optus. But I thought to myself, it's not about me. It's about serving and sharing. And I take a lot of pride in what we accomplish as a team every day. So I stood there not thinking about myself (and my nerves! When do they go away??). I stepped up there to serve. And the audience learned and got inspired.
Social media is one of the most genuinely amazing, world-changing developments of the past ten years. On a global scale, embraced by all ages, nationalities and cultures, social media is a true phenomenon which has grown from a niche start in sites like Friendster and MySpace a decade ago into the behemoth that today includes LinkedIn, Twitter, Facebook, YouTube and the like.
It's Not Me. It's You: Breaking Up with Old Digital Marketing PracticesConductor
Jennifer Anderson, Executive Director, Digital & Social Media
Sealed Air at C3 2018
How a traditional industrial manufacturing company is evolving its approach to digital content marketing -- transforming processes and platforms to drive visibility, engagement and customer conversion.
Many businesses have been affected by the lockdown and restricted movement orders brought about by the COVID-19 pandemic.
In this short deck, I outline some strategies that businesses can take to deal with business post-COVID19.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
Skills for the customer centered economy, st. louis oct 15 2014Blair Forlaw
Trends and challenges facing business and talent in the Age of the Customer. Background for panel discussion with HR leaders from five customer-centric firms. St. Louis Oct 15.
Transforming Agri Business to DigiAGRI BusinessShakir Ali
Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
Outside inc - is social intrapreneurship the new driver for innovation?Anis Bedda
Outside Inc - Marieke den Nijs
Title: Is Social Intrapreneurship the new driver for innovation?
Intrapreneurship Conference 2014
www.intrapreneurshipconference.com
#Intracnf14
Social media is one of the most genuinely amazing, world-changing developments of the past ten years. On a global scale, embraced by all ages, nationalities and cultures, social media is a true phenomenon which has grown from a niche start in sites like Friendster and MySpace a decade ago into the behemoth that today includes LinkedIn, Twitter, Facebook, YouTube and the like.
It's Not Me. It's You: Breaking Up with Old Digital Marketing PracticesConductor
Jennifer Anderson, Executive Director, Digital & Social Media
Sealed Air at C3 2018
How a traditional industrial manufacturing company is evolving its approach to digital content marketing -- transforming processes and platforms to drive visibility, engagement and customer conversion.
Many businesses have been affected by the lockdown and restricted movement orders brought about by the COVID-19 pandemic.
In this short deck, I outline some strategies that businesses can take to deal with business post-COVID19.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
Skills for the customer centered economy, st. louis oct 15 2014Blair Forlaw
Trends and challenges facing business and talent in the Age of the Customer. Background for panel discussion with HR leaders from five customer-centric firms. St. Louis Oct 15.
Transforming Agri Business to DigiAGRI BusinessShakir Ali
Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
Outside inc - is social intrapreneurship the new driver for innovation?Anis Bedda
Outside Inc - Marieke den Nijs
Title: Is Social Intrapreneurship the new driver for innovation?
Intrapreneurship Conference 2014
www.intrapreneurshipconference.com
#Intracnf14
Jan Kennedy & Oliver Thum - Closing the gap between innovation and marketAnis Bedda
Jan Kennedy (Academy for Corporate Entrepreneurs) & Oliver Thum (MAntro.net)
Title: Closing the gap between innovation and market
Intrapreneurship Conference 2014
www.intrapreneurshipconference.com
#Intracnf14
Stephan Klaschka - Changing employee mindset to boost collaboration and engag...Anis Bedda
Stephan Klaschka (former Director, Global Innovation Management and Strategy, Boehringer Ingelheim)
Title: Changing employee mindset to boost collaboration and engagement for extreme business results
Intrapreneurship Conference 2014
www.intrapreneurshipconference.com
#Intracnf14
Robert Kirschbaum (DSM) - The balancing act between radical and incremental i...Anis Bedda
Robert Kirschbaum (DSM)
Title: The balancing act between radical and incremental innovation (and the role of intrapreneurs)
Intrapreneurship Conference 2014
www.intrapreneurshipconference.com
#Intracnf14
Peter Sayburn (Market Gravity) - Secrets of the award-winning intrapreneursAnis Bedda
Peter Sayburn (Market Gravity)
Title: Secrets of the award-winning intrapreneurs
Intrapreneurship Conference 2014
www.intrapreneurshipconference.com
#Intracnf14
Mikke Sorensen (Grundfos) - Intrapreneurship against the currentAnis Bedda
Mikke Sorensen (Grundfos) -
Title: Intrapreneurship against the current
Intrapreneurship Conference 2014
www.intrapreneurshipconference.com
#Intracnf14
New World of Work in Belgium #NWOW by karl Indigne (Protime)Anis Bedda
introduction of the NWOW alliance in Belgium
Belgium Office and Business Centers Association (Bobca) Annual Conference
October 23, 2014
Brussels, Belgium
Neil Fogarty - Mapping the entrepreneur ecosystemAnis Bedda
A workshop delivered by Neil Fogarty, Spark Global Business
This workshop introduces and explores the various aspects of the environment for supporting corporate entrepreneurs – the intrapreneur ecosystem.
In a facilitated peer-learning session, participantsl:
- Explore the component parts of an entrepreneur ecosystem
- Understand the benefits of a complete ecosystem
- Map out their own ecosystem
- Share their experiences with their peers
The output from this 90-minute session will be your roadmap for creating and refining your entrepreneur ecosystem including ‘Red Flags’ to address what’s missing in your own action plan for change.
The league of intrapreneurs - Corporate Changemaking from the inside outAnis Bedda
Led by one of the founders of the League of Intrapreneurs, Maggie De Pree, and an advisor to it, Heidi Kikoler, this workshop applies the rich learnings gained from the conference, and during the participants careers, to real world scenarios some intrapreneurs are facing today. They shared with the group the Cubicle Warrior’s Toolkit created by the League using input from countless global experts, and then in true collaborative workshop fashion turned it over to the audience to work through the scenarios and share how they would address them using their intrapreneurial skills and mindset .
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Noam wekser - the challenge of encouraging intrapreneurial behaviour in a “business as usual” environment
1. The Challenge of Encouraging
Intrapreneurial Behaviour in a
“Business as Usual” Environment
2. Marketing Gimmick!
Turns into a!
Profitable Reality
Take Over Local!
Business Intelligence
Market!
in 3 Months?
Overcome!
Dominos Pizza?
My Biggest!
Intrapreneurial!
Failure
3. Challenges
in a “Business as Usual” Environment
•
The Bureaucratic Theory!
•
Value for Customers and Shareholders!
•
The Intrapreneurial Challenge!
•
Worthwhile Dream vs. Reality
4. What’s NOT Working?
•
No Defined Path to Product Innovation!
•
Too Many Projects for our Resources!
•
No Strategic Alignment of Product Portfolio !
•
Missing or No Data or No Use of Data!
•
Risk Aversion is Growing!
•
Pressure of Consumerization vs. Traditional Business Processes!
•
Digital Business Models!
•
Customers’ Trust in Businesses Decline!
•
Cross-Industry Customer Expectation is Growing!
•
Organisations Disengagement from Customers!
•
Explosion of Social Media Use
6. Do’s & Don’ts
in a “Business as Usual” Environment
Processes
People
Tools
7. Do’s & Don’ts: People
in a “Business as Usual” Environment
•
Clear Call to Action!
•
Seek Out and Connect Your Innovators!
•
Project Managers to Lead Innovation!
•
Development Team to Leverage Best
Practices!
•
Deliver Recognition!
•
Recognise Recognition
People Processes
Tools
8. Do’s & Don’ts: Processes
in a “Business as Usual” Environment
•
Bravely Get Proposed Actions through RedTape and into Practice!
•
Enable Easy Knowledge Management!
•
Leverage the Value from Intellectual Assets!
•
Kill Projects Early!
•
Capture the Voice of the Customer Regularly!
•
Include Innovation, Risk-Taking an Proactive
Efforts in the Appraisal Assessment
People Processes
Tools
9. Do’s & Don’ts: Tools
in a “Business as Usual” Environment
•
Take Advantage of Enabling Technology!
•
Deliver Self-Service Configurable Reports and
Metrics Across the Organisation!
•
Collect Ideation for Collaboration!
•
Increase Active Customer Engagement
through Social, Mobile and Traditional
Channel Alignment!
•
Improve and Enhance Customer Intelligence
People Processes
Tools