Outside Inc - Marieke den Nijs Title: Is Social Intrapreneurship the new driver for innovation? Intrapreneurship Conference 2014 www.intrapreneurshipconference.com #Intracnf14

2. IS CORPORATE SOCIAL
ENTREPRENEURSHIP THE NEW
DRIVER FOR INNOVATION?

3. CONTENT
1. Inspire: why corporate social entrepreneurship?
2. Learn: case of Heerema Marine Contractors and Our
Oceans Challenge
3. Do: develop your corporate social entrepreneurship
strategy

4. CURRENT CHALLENGES
Growing to 9 billion world
population in 2050
50% of wealth is owned by 1% of
population
840 million face chronic hunger
Source:
Social
intrapreneurism
and
all
that
jazz
60% of our eco-systems is used
unsustainably
34 million people live with HIV/
AIDs
2 thirds of 1 billion illiterates
are women
over 57 million of children do
not go to school
only 16% internet penetration in
Africa
10.5 million refugees worldwide
202 million people are
unemployed (13% are under 21)
1 billion cars in the world
In 2050 70% of people will live in
urban areas
energy consumption will grow 56% by
2040

5. IMAGINE FOR A MINUTE…
How could your company contribute in a
positive way towards solving this
issue?

6. A NEW TYPE OF ENTREPRENEUR
?

7.
UNIQUE PROFILE
Social
intrapreneurs aim
for social
and environmental
goals while at the
same time
generating profit
for their employers.

8.
CHANGING PLAYING FIELD
CHALLENGES DISRUPTIVE TECHNOLOGIES
Create markets that protect and
enhance the environment
Develop inclusive technology to enable
all levels of society to participate
Develop new circular business models
saving energy and limiting waste
New job creation through new inclusive
business models
Low cost services to urban dwellers
Making use of green energy sources
Support the BoP to become bankable
Mc Kinsey

9. CSR to CSE
Operational
processes
Products &
services
Markets &
business models
Business Value
SocietalImpact
A new era

10. THE WHY OF CORPORATE SOCIAL
ENTREPRENEURSHIP
• Impact as a driver for innovation to develop disruptive
innovations to stay ahead of competitors
• Business: our fast changing world asks us to rethink the way
we do business and innovate to stay relevant in the future
• Organization: need to stimulate and tap into
entrepreneurial skills and need for purpose of your
employees (generation Y)
Kuratko
et
al
2012

11. THE SOCIAL INTRAPRENEUR
• Entrepreneurial DNA
• Persistancy and learning oriented
• Deep knowledge of organization to gain “trust”
• Intrinsic motivation to make a difference (often build upon
early experiences)
• Ability to articulate how their ideas can integrate both
business and societal goals to a business audience
• Inspiration to engage others
Kuratko
et
al
2012

12. INSPIRATION & EXAMPLES
Also see: The Social Entrepreneur a field guide for corporate changemakers

13. PRE-CONDITIONS
INTRAPRENEURSHIP
• Top Management Support: extend of support on all levels within
the organization
• Autonomy/Work Discretion: freedom (to fail) and delegation of
authority
• Rewards/Reinforcement: reward system to encourage them
• Resource/Time Availability: ensuring extra time to pursue
innovations
• Organizational Boundaries: perception of flexible organization
boundaries
Kuratko
et
al
2012

14. 4 PRE-CONDITIONS TO SOCIAL
INTRAPRENEURSHIP
1. Stakeholder salience: understanding the roles and maintaining
multiple relations to pro-actively create new opportunities
2. Social pro-activeness: search for ways to be a leader with regards
to relevant issues, instead of reactive responses
3. Governance: mechanisms to assure managers strive to achieve
outcomes that coincide corporate social entrepreneurship goals
4. Transparency: disclosure of performance on environmental, social
and economic levels
Kuratko
et
al
2012

15. WHY – HOW - WHAT
WHY
we believe in positive impact on society by developing
impact ventures outside corporate structures.
HOW
we are an expert in creating cross-overs between
large corporations and start-ups to solve today’s
challenges and create new business opportunities.
WHAT
together with partners and clients we develop and
execute ideation, incubation and acceleration
programs to re-invent traditional business and grow
impact ventures.

16. JOINT DEVELOPMENT PARTICIPATION
SCOUT SPROUT SPIN 4. SCALE3. SPIN2. SPROUT1. SCOUT
PROCESS

17. LEVERAGE POINTS FOR A SPROUTY
INNOVATION ECO-SYSTEM
17
...
Government
DemandCulture
FundingInfrastructure
InventionEntrepreneurs
Governance
Collaboration
Op
basis
van
MIT
Entrepreneurship
[Bill
Aulet
]
Governance
Collaboration
Pitch // 01-03-13

18. BLUEPRINT TO CSE PROGRAM

19. OUR OCEANS CHALLENGE

22. 1. CALL TO ACTION
May - July
2. CHALLENGE EVENT
August - September
3. CO-CREATION
October - December
- June 3rd: official launch:
online idea generation and
enrichment
- July 18th: closing idea
submittion
- Primary selection of best
business concepts
- August 2nd: Bootcamp day
for selected potential
ventures
- September 25th:
OOChallenge Event:
adoption of concepts by
partners
- Acceleration program for
selected concepts
- Coaching and expert input
by representatives of
corporate partners
- Demo Day
ACTIVITIES
PROGRAM OVERVIEW

23. Event5
PROGRAM VISUALIZATION
Kick
off
Cha-
llenge
event
Demo
Day
1. Business improvement
2. New business
ideas
concepts
Pre-selection
BMGworkshop
business
plans
3. CO-CREATION2. CHALLENGE EVENT
IDEATION & ENRICHMENT
ACCELERATION
PROGRAM
• Coaching
• Expert support
• Business
development
pitches
PREPARATION EVENT VALIDATE LAUNCH
1. CALL TO ACTION
Online enrichment challenge
team en experts
business
concepts

24. MORE?
Intrapreneurship
Training: kickstarting
corporate social
entrepreneurship
in your organization
Marieke den Nijs
m.dennijs@outside-inc.nl
www.outside-inc.nl
#0643070130