Peter Sayburn (Market Gravity) Title: Secrets of the award-winning intrapreneurs Intrapreneurship Conference 2014 www.intrapreneurshipconference.com #Intracnf14

1. Secrets of the
award-winning
intrapreneurs
10 December 2014
Peter Sayburn
peter.Sayburn@marketgravity.com
@pete_sayburn_MG
www.marketgravity.com

2. We believe that entrepreneurship isn’t
just for the little guys. It’s the single
most important force behind sustainable,
profitable big business.
There are hundreds of great ideas in
every big company.

3. Specialists in proposition design and
prototyping. With insight, design and
commercial expertise all under one roof.

5. http://youtu.be/MYTeQOUEhOs?list=UUlRs43k2s1gCVMdk9FQkzKA

8. What makes a successful CEA entry?
• Big customer problem and market opportunity
• Scale of ambition and commercial impact
• Evidence of ‘Corporate Entrepreneurship’

10. 1. We are
totally
obsessed
with our
customers

11. “When you truly listen to customers,
and innovate, you can create a
winning proposition for both the
customer and the business.”
WINNER

12. “It’s transparent, honest, open and, most
importantly, built on customer insight.”
“By telling customers that they could
switch and save money, they’re building
trust and loyalty.”
JUDGE

13. “Everyone talks about delighting their
customers, but this is about giving our
customers an edge…that’s how we win
against our competition”
WINNER

14. 2. We are
willing to
stand out
from the
crowd

15. “With most innovation projects you have
broken ranks a little bit…but if you’ve
done it well, people will follow you.”
WINNER

16. “Avoid committees. You do not launch a
product, or build a business by
committee!”
WINNER

17. “With big company innovation you often
have far more to lose than a start-up
who is entering a field for the first time.”
JUDGE

18. 3. We move fast

19. “Get a small group of empowered
people who are highly motivated and
agile…with some real entrepreneur
flair”
WINNER

20. “They have delivered way beyond
business as usual. A great experience,
and really well executed”
“The fact that they were able to get it
launched and scaled so quickly is really
impressive”
JUDGE

21. 4. We build
on our
strengths

22. “We looked at what we do. We are a
bank, so how can we tap into that to
tackle these social challenges?”
WINNER
“They took a business problem and
turned it into a positive way to engage
with their customers”
JUDGE

23. “By establishing a new brand, they’ve
found a way to access the customers of
other energy providers.”
JUDGE
“Through this partnership, we’ve achieve
so much more that we could have alone”
WINNER

24. And
sometimes…
Be a massive pain
in the arse!

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27. http://youtu.be/P8Rh7dgitoA?list=UUlRs43k2s1gCVMdk9FQkzKA

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29. Secrets of the
award-winning
intrapreneurs
10 December 2014
Peter Sayburn
peter.Sayburn@marketgravity.com
@pete_sayburn_MG
www.marketgravity.com