Successfully reported this slideshow.

How to use social selling in your digital marketing strategy

5

Share

1 of 10
1 of 10

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

How to use social selling in your digital marketing strategy

  1. 1. SEO para E-commerce NoTopo Internet Marketing Divulgação na Internet com foco em resultados Notopo Internet Marketing | contato@notopo.com Social selling, content and funnel and.
  2. 2. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 What is Social Selling? • Sales is never about closing, it is about opening and creating relationships built on trust and value. • Every step before the last involve creating a relationship with the prospect. The very last step is closing the sale. • Social selling is about opening new relationships using social media networks as a facilitation tool. The new relationships you work to establish can eventually lead to trust. It is that trust that leads to a sale.
  3. 3. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 ARE YOU READY FOR SOCIAL SELLING? • Social selling demands a different way of thinking about the entire sales process. • Listen to your prospects. You’ll be able to understand their needs. Building a relationship with this person starts with knowing who they are. • Be authentic. Interact authentically with your prospects. • People want to invest in, work for and partner with professionals they know and trust. Nurture relationships.
  4. 4. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 SPEED MATTERS
  5. 5. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 AIDA: • A better understanding of the consumer decision process helps sell more.
  6. 6. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218  The See stage: your ad creative will be broad, your ad targeting strategy will be demographic, psychographic or maybe just geographic and your ad purpose will be primarily branding.  The Think stage, your ad creative will be a little narrower, your ad targeting strategy will be more specific, and your ad purpose will be to present the value of your brand but also to drive some initial direct engagement with the brand.  The Do stage, your ad creative will be much more focused your ad targeting strategy will be intent-specific, and your ad purpose will be to drive a $$$ outcome. If they want to spend, you want to show up first, smile, give them what they want. SEE, THINK, DO, CARE:
  7. 7. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 SEE, THINK, DO, CARE:
  8. 8. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 THE IMPORTANCE OF FINDING THE BALANCE • Build great content that meets the audience; • Unleash smart owned, earned and paid marketing to find your largest addressable qualified audiences across desktop and mobile platform; • Execute the perfect digital measurement strategy across See- Think-Do-Care.
  9. 9. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 ABC - Always Be Creating 1. Avoid being self- promotional 2. Share third party content 3. Create fresh content 4. Create product groups on LinkedIn 5. Launch targeted ads 6. Create and share real-time content on Twitter 7. Get visual 8. Engage at the point of need 9. Create events on Facebook 10.Share direct Facebook links 11.Hone in and focus
  10. 10. SEO para E-commerce NoTopo Internet Marketing Divulgação na Internet com foco em resultados contato@notopo.com (11) 3331.0218 | (11) 3223.9225 Entre em contato conosco =)

×