The document discusses the Brisbane Twitter Underground Brigade (BTUB), a social group for Twitter users in Brisbane, Australia. It provides details on BTUB's Twitter account and goals to connect local Twitter users, promote events, and engage the Brisbane community. The document also outlines lessons learned from BTUB's growth in 2009 and plans to increase engagement and followers through offline sponsorship and connections with other social media groups.

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It’s so hot right now!
Nicole Jensen
Volunteer Event Manager
Brisbane Twitter Underground Brigade
www.BTUB.org

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Our Twitter Account
 Account:@BTUB (www.twitter.com/ BTUB)
 Bio: BTUB is a social group for people in Brisbane who use
Twitter. “Connecting the tweeps in BNE.”
 Following: 687
 Followers: 735
 Updates: 169
 Since: Feb 2008.

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Who We’re Trying To Reach
 Anyone interested in meeting new tweeps in Brisbane
and South East QLD
 People who attend our events
 People who may be interested in attending future events
 People interested in future sponsorship (e.g. venues).

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What We Tweet About
 Upcoming BTUB events
 Announce event hashtags (#steakTUB, #teaTUB, #BTUB)
 Promote other local events that may be of interest to the
Brisbane community
 Relevant news or points of interest
 Live event tweets.

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5 Things We’ve Learnt
 Membership has grown unbelievably quickly in 2009
 Followers found us by RT’s, Twitter search & Facebook
 Hashtags now created by members for individual events
 Difficult to maintain information hubs – Twitter, FB group,
www, Flickr, Google Calendar – multiple admins required
 Large groups need consistency in event details.

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How We Measure Success
 Engagement (hashtags, DM’s, RT’s)
 Event successes – attendance, follow up comments,
photos
 Local external interest from businesses, other
organisations
 Number of followers & Facebook group members.

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My Favourite Twitter Related Tool
 To gauge members’
opinions
 Very quick & easily shared
 Tip? Don’t give an option
of “no opinion.”

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Future Twitter Plans
 To engage with Brisbane community more
 Sponsorship has been discussed among members as a
possibility
 Increase followers via offline means
 Perhaps a connection with Social Media Club Brisbane
(@SMCB) to inform general public on Twitter.

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BTUB Elsewhere
 BTUB.org
 FriendFeed.com/BTUB
 Flickr.com/groups/BTUB
 Facebook.com/group.php?gid=26270637875
 Gcal: http://tr.im/mhVE.